Kinsey Carmichael Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

- Led the development and execution of a comprehensive social media strategy, managing a portfolio of 2M+ followers across various platforms, and achieving over 25M+ impressions per month, increasing overall social media engagement by 30%.- Streamlined workflow of a dynamic team of social media and content professionals, resulting in 20% more efficient campaign management.- Utilized various analytics tools such as Google Analytics and Sprout Social to drive data-informed strategies, performing robust tracking, monitoring, and quarterly reporting on KPIs to inform future media strategies.- Collaborated with different departments to align social media strategy with overarching business objectives, enhancing brand consistency and improving cross-functional communication.- Directed creation of original, evidence-based social content, fostering an educational and engaging user experience and growing the follower base by 25%.- Developed and executed both paid and organic promotional campaigns, resulting in over $150k in sales during a single Black Friday campaign.

- Developed and managed the strategy of @ThePrehabGuys Instagram page, increasing followers to 1M+, generating 16M+ impressions and 400k+ content interactions per month.- Managed The Prehab Guys on Facebook and grew to 220k+ followers with 3.6M+ impressions and 200k+ content interactions per month- Developed and executed growth strategy for @ThePrehabGuys on TikTok, leading to a follower base of 150k+- Spearheaded production and publishing of content across multiple social platforms, ensuring brand consistency.- Contributed to the content creation process, from pitching to development and editing, across Instagram, Facebook, Twitter, TikTok, and LinkedIn.- Directed creation of original, evidence-based social content, fostering educational and engaging user experience.- Tracked, analyzed, and reported social media analytics and KPIs quarterly using Sprout Social, Google Analytics, and native social insight tools.- Strategized and executed both paid and organic promotional campaigns, resulting in approximately $150k in sales during a single Black Friday campaign.

Toronto, Ontario, Canada

- Led the strategy and implementation of digital content on various social media platforms - Created a variety of dynamic written, graphic and video content from start to finish. Including before/after images, the process of surgical procedures, surgical recovery and other video content- Published content that promotes audience engagement, increased reach and conversion to business leads (consultations)- Handled the engagement and communication between the practice and potential and existing patients- Established connections with multiple social media influencers to showcase procedures for marketing purposes- Acted as a liaison between Dr. Plant and various staff to ensure projects are completed in an efficient and timely manner

- Planned the social media strategy for the official product launch of Lobos 1707 in the U.S. market- Conducted a thorough analysis of the market, target demographic and competitive landscape to inform launch marketing strategy- Managed the social pages and community management during and after the brand and product launch of Lobos 1707

Toronto, Ontario

- Consistently exceeded quarterly sales goals by understanding the financial needs of each customer- Provided financial advice and solutions catered to each customer’s banking needs- Handled the escalation and solution of fraud cases and other financial cases in a confidential manner- Completed financial transactions for customers with accuracy and efficiency

- Managed the internal communications to a division of over 500 employees across Ontario- Created over 100 articles for the website, including copywriting and editing of employee article submissions- Conducted meetings and interviews with dozens of divisional employees to promote collaboration and networking- Coordinated the Assistant Deputy Minister’s visits to branches of the division to improve management accessibility- Analyzed and evaluated groups of data, created and proofread performance management tools for employees

St. Paschal Baylon School

- Managed and led a summer day camp of five staff, 60 campers, their parents to create a functional camp environment- Planned and coordinated daily administration, schedules, activities and trips for the camp- Provided consistent feedback and evaluation appraisals to employees

Edithvale Community Centre

- Led children in a variety of educational and instructional programs- Developed basic leadership, customer service and teamwork skills- Learned program planning and project management skills

Antibes Community Centre

- Demonstrated leadership and customer service skills through instructing children ages 3 - 12 on various dance techniques-Choreographed performances for an end of the year recital-Coordinated the music and costumes of each class

Toronto, Ontario

- Supervised and educated students, aged pre-school to high school, on comprehensive math and reading concepts- Evaluated progress by conducting comprehensive oral and written tests with students- Prepared students’ files for next class by marking completed work and organizing new material

Honours Bachelor Of Business Administration (Bba) With A Co-Op Option, Marketing

Concentration in Marketing with a double minor in Psychology and Economics

High School Diploma

- Ontario Scholarship for achieving an average above 80% in six Ontario Academic Courses, 2014 - Graduate from the MaCS Program.