Plan marketing and branding objectives. Develop the Strategic Plan for Marketing of all products and services at Jackson. Coordinate and work with the management team to solicit input for a 1-3-5 year. Marketing Strategic Plan. Develop a yearly Marketing budget. Develop, establish and enforce standardized “brand” materials. Provide internal communications in regard to marketing efforts. Coordinate and manage training classes. Coordinate with the vendor’s releases of new products, marketing initiatives, etc. for marketing purposes. Analyze market trends and recommend changes to marketing plan and business development strategies based on analysis and feedback. Drive the overall “CRM” for use in marketing and e-commerce efforts. Manage, maintain, and update the Company web site. Unify Branding and Brand Identity. Increase company visibility to the market segments: contractors, property managers, building owners and end users. Analyze market trends and recommend changes to e-commerce plan based on analysis and feedback. Develop “social media” to interface with customers and vendors

Coordinate, facilitate and manage eight special events on behalf of the museum in addition to the four events hosted by the Guild. Partner with sponsors and organizations to plan the scope and format of events, establish and monitor budgets and review event progress. Serve as marketing chair and staff liaison for Museum’s internal marketing committee. Present bi-monthly advertising and public relations efforts to the Board of Directors. Establish and maintain effective working relationships with local and regional media representatives. Market the Museum in local communities through newspaper, radio and advertising media. Create and present presentations to civic groups to highlight and expand the museum’s presence throughout the region. Cooperate with director of operations, volunteer coordinator, executive director and director of education and exhibits to ensure special events and day-to-day activities are well coordinated and promoted. Write, design and produce bi-monthly newsletter to more than 1,000 Museum members and donors. Utilize web-based Dashboard to generate bi-monthly eNewsletter to send to museum, board of directors, guild and staff members. Design and generate fliers, brochures, display boards, web formats, postcards and letters for museum events and programs.• Served as project manager for the museum’s website modernization initiative by providing feedback about basic design concepts with 73% of users being first time visitors.• Cut annual expenses by more than $8,000 by keeping bi-monthly newsletter design in-house. • Drafted, designed and wrote the 2009 and 2010 Muncie Children’s Museum Business Initiative brochure which lead to more than $10,000 in new donations and partnerships.• Prepared and distributed press releases commensurate to assigned deadlines, with a publication rate of 75% and a continued rate of more than 7,000 visitors annually, for the museums Friends & Family Fun Nights and Free Saturdays.

Assisted with brainstorming, creating, and distributing marketing materials. Prepared and edited organizational publications for internal and external audiences. Ensured completeness and accuracy of information and conducted appropriate follow up when necessary. Assisted with administrative duties including sorting, collating, stuffing envelopes, mailings and other administrative functions as assigned. Assisted with the management of newspaper and periodical inventories for easy access. Attended monthly Board Meetings and Public Relations Committee meetings. Created bi-monthly newsletter draft for review by the executive director. Wrote and prepared informational packet for grant purposes. 30th anniversary event planning team member. Wrote the underwriting proposal letter for sponsorship of the museum’s new Web site. Assisted in the organization of the annual museum donor/volunteer recognition event. • Wrote and submitted weekly press releases during a three-month span. More than 80% were published by local media outlets.• Drafted the bi-monthly newsletter for review by the executive director, which was sent out to more than 900 members, donors and sponsors. • Organized and carried out Donor/Volunteer Appreciation event. Including writing, contacting and obtaining items from local businesses and vendors for prizes for guests and working with food/beverage vendors. 80% of items requested were donated to the event.•Supervised museum activities on the floor for various school functions.