Kinsey Axton Email & Phone Number

Plano, Texas, United States

Grand Prairie, Texas, United States

- Works with small businesses and individuals to develop strategic, visually compelling brands that tell a story to take them to the next level.- Creates intentional digital artwork through brand design, layout design, poster design, type design, web design, and other forms of graphic art.

Dallas, Texas, United States

- Established and provided vision, strategy, and goals for 5 social media accounts under the university brand (including the main university account) across Instagram, Facebook, LinkedIn, X, and YouTube.- Led a team of 6 content creators that increased post output by 64.7% and had a 20.9% surge in video views in one year. - Generated content and engaged with community for the primary DBU accounts and other previously mentioned accounts with a total audience of over 140,000 users.- Oversaw 50+ University affiliated accounts, performed bi-annual account audits, and functioned as brand manager in the social sphere.

Dallas, Texas, United States

- Analyzed social media metrics to construct and implement content strategies that improved the University’s reach for 5 university accounts, leading to a 5.7% increase in impressions and 24.9% increase in link clicks compared to 2022. Focused attention on community engagement to send 59.2% more messages than 2022. - Created and implemented all content and strategy for the flagship DBU account across Instagram, Facebook, LinkedIn, and X. - Led a team of 5 content creators to produce high quality content representative of the university brand and goals established by me.- Demonstrated leadership and oversight of secondary DBU social media sites as well as monitoring of all affiliated DBU accounts.- Served as an advocate for the University in social media spaces by engaging in dialogue, answering questions, and performing training sessions.

Dallas, Texas, United States

- Directed, monitored, and created content for University social media accounts on Instagram, Facebook, and X.- Designed graphics for the University's digital needs as well as assisting with digital marketing, graphic design projects, and written content.- Managed the brand by ensuring that all designs and content in the social medial and digital spaces adhere to the University's brand standards and maintain a consistent image.- Served as an advocate for the University in social media spaces by engaging in dialog, helping with training sessions, and answering questions.

Dallas, Texas, United States

- Managed and created content for the primary DBU account across Instagram, Facebook, and X.- Spearheaded the development and implementation of content calendars. - Gained significant experience in photography, videography, graphic design, and copywriting.

Dallas, Texas, United States

- Assisted the Director of Marketing for Undergraduate Admissions and served as an account manager for the DBU Admissions social media accounts: Instagram, Facebook, Twitter, and Pinterest.Tasks include photography for Admissions events and staff, social media content creation, graphic design, copywriting, and managing the Admissions accounts.

Dallas, Texas, United States

- Transformed social media presence by revitalizing Facebook and Instagram accounts and creating a cohesive brand identity for the organization. - Developed and executed organization newsletters and email communication with donors and subscribers.- Oversaw bookkeeping, monitored donations, and organized and transferred financial data.

- Filed and organized student Admissions documents.- Used Salesforce and Colleague to aid prospective students through the committee, acceptance, and immigration processes.

Bachelor Of Arts, Communication And Art

Activities and Societies: Zeta Chi Service Chair ('20, '21), and Service Officer ('21-'22) International Justice Mission DBU Chapter Member

High School

Activities and Societies: National Honors Society, Orchestra Cello Section Leader, Color Guard Flag Captain