Kionne S. Johnson, Msm Email & Phone Number

Springfield, Virginia, United States

Arlington, Virginia, United States

Bethesda, Maryland, United States

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

Laurel, Maryland, United States

With support from the Director of Marketing, raise the visibility and national reputation of the University through PR and media outreachManage the successful execution of communications campaigns and related materials from conceptualization to completion; ensure quality, timeliness, and effectiveness of all components.Produce engaging and informative written, visual, and multimedia content in support of communications objectives.Identify key internal and external communications challenges, opportunities, and initiatives, and provide guidance on strategy, messaging, content, policy, processes, and metrics that support outcomes.

Petersburg, Va

Develop strategies and execute digital campaigns to proactively secure funds on behalf of Virginia State University and Virginia State University Foundation Working in coordination with Alumni Relations, develop and manage targeted events for our young alumni to uncover potential major and leadership giving prospects Develop compelling written solicitations appropriate for various channels including direct mail, e-communications, and social media. Responsible for supporting Major Gift Officers with the identification, cultivation, and solicitation of prospects through digital tools, including LinkedIn, and initiating strategies to engage for further cultivation, solicitation during targeted campaigns, or highlight for potential leadership giving.

Houston, Texas Area

Trained Small Business owners on leveraging Public Relations and Marketing to grow revenueCreated social media, marketing and communications to increase engagement and client retention Copy write and edit external communications such as press releases, articles, blog posts and newslettersOrganized and implemented full-cycle marketing and communications campaigns with measurable KPI’s to track growth and SQL and MQL’s Evaluated the impact and effectiveness of communications and marketing plans and offered suggestions on expanding or improving communications efforts between clients and various audiences

Greater Los Angeles Area

Drafted and edited fundraising correspondence on behalf of the SVP of Development Provided professional support to Prospect Managers and Community Relations related to all fundraising and prospect cultivation Used Raisers Edge to maintain accurate donor informationUsed Blackbaud and SharePoint to manage projects, donor recognition and implementation of donor societies Organized and implemented experiential marketing events including the coordination of volunteers, securing and managing sponsorship RFP’s and creation of marketing and press materials

Greater Los Angeles Area

Implemented and executed social and digital marketing campaigns for 100-150 small business clients simultaneously Managed and trained a team of five people to ensure client deliverables were produced on time and to the client's satisfaction based on best business practicesImplemented communications plans which promoted cross-media activities related to multimedia activities, publication development and media outreach. Conducted email and telephone consultations daily to develop successful marketing advertising campaigns while establishing KPI’s in order to increase client revenueAllocated a portion of clients’ monthly retainer for the successful implementation and management of PPC, SEO and SEM advertising campaigns on Instagram, Facebook and Twitter

Greater Los Angeles Area

Lead content creation and production across all media platforms: Web and SocialGathered analytics and recommended approaches to be emphasized as the most effective media to use in order to reach an intended audience. Managed a team of interns to ensure tasks and projects aligned with their college curriculum and offered coaching and mentoring reviews bi-weeklyManaged and established media partnerships which led to a 10-15% website traffic increase via sponsorships/partnerships with major media entities

Bachelor Of Arts (B.A.), Mass Communication/Public Relations

Master Of Science (M.S.), Management

Graduate Certificate, Leadership And Management