📍Who I am: - Founder of Rapt.fyi where I help brands find their sweet spot in the marketplace. - 15 years of experience in branding and marketing—I’ve seen it all: the awkward launches, the midlife brand crises, and the "we need to grow, but how?" moments. 🧭 My approach:- Clearly define your offerings to make you easily discoverable.- Clarify your messaging for better audience connection.- Minimize risks by gaining insights through customer conversations.- Bring order to internal complexities with Alignment Workshops.- Position your brand perfectly in the marketplace.🤝 Who I work with: - Businesses in every stage of life. - Creative agencies. 🔄 What I've done:Small & Medium Companies- Worked with 200+ companies at every stage on: - clarifying offerings - building brand positioning - developing messaging - lowering margin of error with consumer research - naming - brand offerings and architecture workshopsMega Companies:- Used targeted market research to help a global financial firm avoid a costly product launch mistake.- Shaped the messaging for a global airline’s latest venture.- Revamped and defined new strategy and research for the product education system for a leading global outdoor brand.- Helped an iconic alcoholic beverage company craft messaging to reach a new market segment.Let’s build something that not only looks good but works even better.
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FounderRapt.FyiSouth Carolina, United States -
FounderRapt.Fyi Mar 2013 - PresentGreater Los Angeles AreaI help companies figure out what their customers really want through qualitative and quantitative, competitive, market and ethnographic research. Out of that magical mixture, I connect consumers with brands, and brands with consumers. ___Preferred researchers and strategist for marketing + branding firms & businesses. -
GhostwriterKirby Carol Jan 2009 - Apr 2013Austin, Texas, United StatesFour ghosted nonfiction books, including two international books, which were developed after lengthy, on-the-ground interviews in multiple foreign locales.Articles and publications for multiple clients across multiple industrial sectors. Expert storyteller and interviewer, completing dozens of interviews with multiple translators, traveling thousands of miles, navigating complicated stories in sensitive and empathic ways. Trusted to spend months with clients and their families, capturing their stories and lives through conversation and observation.
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Projects And Design SpecialistBaton Rouge Convention And Visitors Bureau 2005 - 2007Baton Rouge, Louisiana AreaImplementation of in-house graphic design, advertising, marketing, copywriting and photography.Responsible for attraction and retention of major film and video production to an 11-parish area with 20 films/year in recent years.Responsible for marketing filming locations, local crew and equipment, organization and city-parish government prescribed incentives.
Kirby Carol Skills
Kirby Carol Education Details
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Mass Communication/Media Studies
Frequently Asked Questions about Kirby Carol
What company does Kirby Carol work for?
Kirby Carol works for Rapt.fyi
What is Kirby Carol's role at the current company?
Kirby Carol's current role is Founder.
What schools did Kirby Carol attend?
Kirby Carol attended Louisiana State University.
What skills is Kirby Carol known for?
Kirby Carol has skills like Experiential Marketing, Professional Writing, Marketing, Editing, Copywriting, Advertising, Marketing Campaigns, Ghostwriting, Creative Writing, Social Media Marketing, Creative Direction, Brand Strategy.
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