Kirby R. Email & Phone Number

New York, New York, United States

Nyc

Optimized budget to help drive the company’s highest-ever annual revenue of $27M in 2021.Launched collaborations with Kay Jewelers and the patented S’HUG. Helped reach 6% CTR.Responsible for editorial branding, email design, brand books for all marketing creative.Collaborated on full website redesign and e-comm growth strategy.

Nyc

Conceived creative direction across digital, video, social and direct mail.Directed all key studio and on-location photo shoots.Partnered with design and merchandising teams to leverage consumer insights.Supervised graphic design teams for all channels.

Managed photo department and team of designers to lead refresh and provide improved aesthetic appeal for this lifestyle, beauty, and fashion magazine. Managed $100K monthly budget. Elevated visual imagery to capture and express approachable and inviting lifestyle to allow reader to relate to book. Led efforts to reshape brand and modified lifestyle identity.

Maintained accountability for design of entire magazine. Worked with editors to conceptualize and design feature stories. Led efforts of art and photo teams. Won ASME award for September 2013 “Hair Extravaganza!” issue.

Initiated 360° redesign of imagery, which included conceptualizing, presenting, and executing concepts that captured elements of each season. Defined tone of website, window displays, video kiosks, postcards, look books, and marketing materials.

Collaborated with editor-in-chief Pilar Guzman to create new aspirational brand targeted at modern mother. Developed concepts and executed all brand-building materials.