Katie Irvine Robertson Email & Phone Number

London, Gb

London, Gb

London, United Kingdom

London

Building trusted and loyal relationships with multiple small businesses to drive growth by developing cohesive, creative marketing and brand concepts to bring their vision to life. ● Overall brand and marketing strategy ● Trade Show design, merchandising and styling plus onsite project management● Photoshoot Art Direction ● Customer and trend research and analysis ● New product development advice, new product sourcing and buying● Online Visual Merchandising ● Email Marketing and Social Media strategy

London, England, United Kingdom

Develop a supply roadmap including key initiatives and target planning to support delivery of top line objectives, ensuring key metrics are met. ● Act as a representative and stakeholder for supply within Senior Management Team● Own the Supply P&L● Line management for senior members of MS team. Responsible for development of team; resource planning, recruitment, compensation● Strategic planning for B2B comms to support roll out of business strategy and maximise boutique engagement● Optimising internal processes● Build long term and impactful relationships with key commercial boutiques and brands

London, England, United Kingdom

Developing a commercial strategy and exploring revenue-generating opportunities and relationships for the festival in line with the ethos and vision of this pioneering independent arts and music event. ● Identifying and executing commercial brand partnership opportunities ● Sourcing and creating a unique and bespoke collection of on brand event merchandise● On the ground business support and project management● Team Management

London

Overseeing and creating content for website launch, including copywriting and product imagery.● Creative Copywriting ● Collating product imagery from brands ● Researching and collating brand information

London, United Kingdom

Supporting and advising top tier accounts with commercial and strategic advice to drive profitable growth. ● Team management, development, recruitment● Data analysis to increase performance, scale growth and optimise range offering ● Identify and translate trend and customer insight opportunities ● Bespoke and targeted new product development strategy ● Run networking and training events ● Stakeholder management

London, United Kingdom

Account Management of top tier key accounts worth over £15m, resulting in over 20% growth YOY. ● Data analysis to increase performance, scale growth and optimise range offering ● Identify and translate opportunities and market trends in line with category strategy ● Build and maintain positive and loyal relationships ● Team management, development, recruitment● Run networking and training events

London, United Kingdom

Manage high profile portfolio (Liberty, Topshop, Wholefoods & Tesco) driving 300% YOY growth. ● Data and analysis reporting for stock forecasting and budgeting ● Manage product range training events for over 300 staff ● Effective and constructive relationship building ● Creative and innovative annual promotional marketing ● New business opportunities and acquisition

Manchester, United Kingdom

Project manage startup marketing strategy for a new management platform for salons and hairdressers to manage bookings and loyalty schemes. ● Trade Show Event Management, design, build and onsite project management ● Graphic Design, Email Marketing Campaigns and POS ● PR and Social Media strategy

London, United Kingdom

Develop and implement Marketing strategy to increase brand awareness and maintain 105% YOY growth. ● Email Marketing and Social Media strategy ● Website and Graphic Design ● Visual Merchandising ● Direct seasonal photo/video shoots ● PR Strategy and management ● Manage Marketing and Digital Team

Fashion Marketing Ba (Hons) 2:1, Art & Design, 2:1

Art Foundation, Btec Diploma Distinction, Distinction