New business director with strong creative vision, passionate about fashion industry, brands transformation in digital age, influencer marketing and SMM. Interested in detrimental effect of media democratization, comparison of public conscience influence in the electoral cycles of different countries and fashion conglomerates ability to shape public policies.
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New Business DirectorOut Digital Jan 2023 - Present -
Account Group HeadOut Digital Jun 2021 - Dec 2022 -
Head Of Account ManagementTm Agency Ltd Sep 2019 - May 2021 -
Senior Account ManagerTm Agency Ltd Mar 2019 - Sep 2020 -
Senior Public Relations Account ExecutiveLion Capital Alliance Llc Sep 2018 - Mar 2019 -
Senior Pr OfficerTf Capital Insvestment Holding Mar 2018 - Sep 2018Москва, РоссияDevelopment of corporate style, logo and website of the company and its branches. Insuring and overlooking daily updates in all company's departments' social network profiles. Initiation of speeches of the company's specialists at Russian and foreign conferences and forums in Moscow, Kazan, Krasnodar, Sochi, Dubai, Israel, Bangkok. Preparation and initiation of client days and private presentations. Writing translation and sending out press releases, maintaining and updating the contact base of journalists and opinion leaders. Expansion of the partner network and the loyalty program of the company. -
Fashion Pr InternLunar Hare Nov 2017 - Feb 2018Moscow, Russian FederationPerformed the role of PR assistant. Translated press releases, wrote texts for press days. Prepared press clippings, reports on PR activities, activations and social media seeding. Collected documents for participation in tenders: conducted an analysis of the brand's competitive environment in print and online media, represented potential KOL and brand advocates. Provided the work of the Showroom. Worked on a press day, was engaged in contacting and following-up journalists before the event. Updated media contact bases. Prepared presentations and reports on Agency’s ROI. -
Pr ManagerМосковский Государственный Институт Международных Отношений (Университет) Мид России (Мгимо) Dec 2013 - Nov 2017Moscow, RussiaInsured press support and helped organizing Global BRICS University Forum, the 70th MGIMO anniversary, as well as the Day of MGIMO in 2013, 2016, the international forums of graduates in Moscow, Yerevan and Astana. Interacted with the Ministry of Foreign Affairs, the Administration of the President of Russia on the participation of top officials in MGIMO events. -
InternМатч Тв Aug 2016 - Sep 2016Moscow, Russian FederationSupported the production during the period of coverage of 2016 Brazil Olympic Games. Selected, invited and accompanied officials from the Ministry of Sport of Russia on air. Wrote and translated scripts, produced documentary films, selected archival materials for the installation of a series of special reports. Deciphered and filmed interviews with the guests.
Ekaterina Shcherba Education Details
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Economics And Business -
Gr & Lobbying
Frequently Asked Questions about Ekaterina Shcherba
What company does Ekaterina Shcherba work for?
Ekaterina Shcherba works for Out Digital
What is Ekaterina Shcherba's role at the current company?
Ekaterina Shcherba's current role is NBD.
What schools did Ekaterina Shcherba attend?
Ekaterina Shcherba attended Московский Государственный Институт Международных Отношений (Университет) Мид России (Мгимо), Sciences Po, Moscow State Institute Of Foreign Relations, Московский Государственный Институт Международных Отношений (Университет) Мид России (Мгимо), Humboldt-Universität Zu Berlin.
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