Marketing Manager
CurrentMarketing Manager managing Networking and Security Practice• Develop a comprehensive marketing framework to support brand awareness and customer acquisition• Lead marketing campaigns and strategies, owning the lead funnel from impression through conversion• Content creation, content development and Content Marketing through digital channels.• Utilize Content marketing channels for thought leadership, visibility, brand awareness, lead generation, and lead nurturing•… Show more Marketing Manager managing Networking and Security Practice• Develop a comprehensive marketing framework to support brand awareness and customer acquisition• Lead marketing campaigns and strategies, owning the lead funnel from impression through conversion• Content creation, content development and Content Marketing through digital channels.• Utilize Content marketing channels for thought leadership, visibility, brand awareness, lead generation, and lead nurturing• Comprehensive knowledge of ABM Activities across platforms (primarily digital)• Working closely with marketing operations, corporate communications and extended marketing teams to efficiently execute day-to-day objectives in line with high-level business goals• Responsible for lead generation through events, online campaigns, webinars, content marketing, etc.• Work with analyst relations team to ensure greater visibility and recognition for the organization in analyst studies and reports resulting in high-value leads• Work effectively with the team to create a strong content marketing strategy and thought leadership pieces• Constantly track marketing KPIs and create new opportunities for generating leads• Work closely with the business team and practice leaders to translate business objectives into corresponding Marketing plans.• Organizing and managing virtual events / Webinars as a part of lead-gen activities Show less
