2012 to Present Generated new marketing initiatives for split markets which led to incremental annual revenues. Calibrated programing to focus on the buying audience. Created outstanding re-branding and marketing strategies achieving exceptional professional standing and attracting greater diversity of corporate, small business and individual clients.  Hired, trained and mentored all new sales team for each market Participated in business development initiatives, which… Show more 2012 to Present Generated new marketing initiatives for split markets which led to incremental annual revenues. Calibrated programing to focus on the buying audience. Created outstanding re-branding and marketing strategies achieving exceptional professional standing and attracting greater diversity of corporate, small business and individual clients.  Hired, trained and mentored all new sales team for each market Participated in business development initiatives, which resulted in expanded customer base within stagnant market; product launches, marketing campaigns, special events, and corporate announcements.  Conducted strategic marketing analysis to determine distribution, price, and promotions. Analyzed each market- delivering simulcast to two of the stations to help reduce expenses & market share. Decreased monthly expenses by 12% within the 24 months.  Created quarterly programs to increase revenue, and create listeners synergy i.e. "Saturday Request Show".  Created non-traditional programs such as "Women's Expo", "Bridal Show", "Spring Fling”. Worked in the community to increase the stations awareness (Chamber of Commerce, Main Street Texarkana). Work jointly with the local chamber to host the first ever "Business Expo" negotiated profitable revenue stream from the chamber taking a cut of the revenue that the chamber generated Redesigned the commission structure to meet current market conditions, continuous monitoring of objectives. Set up all stations on a "streaming platform", created a flourishing social media presence for greater penetration.  Worked with FCC and engineering on moving 1 of the stations Captured the rights to SAU College football broadcast, Texas Rangers Baseball as well as two area high school football broadcast adding several thousand annually Show less

the Wanna be Chef is the only traveling cooking show that features local venues. Traveling from town to town learning the tricks of the local trade. Does your station/site need a boost in revenue?? Add the Wanna be Chef to your menu!!

Revived a dying LP … increased billing more than 200% from the previous year•Created a new morning show for the Texas hill country, a cooking show, real-estate show, legal advise show and general interest program•Increased billing & collections substanually•Created a “e-media” program to help generate revenue •Managed, hired and trained 3 account executives in six months•Conducted daily sales meeting keeping the staff motivated •Provided the knowledge, acquired the… Show more Revived a dying LP … increased billing more than 200% from the previous year•Created a new morning show for the Texas hill country, a cooking show, real-estate show, legal advise show and general interest program•Increased billing & collections substanually•Created a “e-media” program to help generate revenue •Managed, hired and trained 3 account executives in six months•Conducted daily sales meeting keeping the staff motivated •Provided the knowledge, acquired the equipment and experience for the station to do their first LIVE on location broadcast•Switched the station to Retro-TV Network•Repaired the reputation of the station within the communityThanks to everyone that helped in my search! Show less

Meet quarterly budget demands as well as viewer demands. Worked though the DTV transition as well as several consolidating solutions. Created new programing that generated cash flow. Redesigned the entire news department with rave reviews from the viewers and the clients.Increased billing obtaining budget requirements for both TV and e-media•managed the daily inventory adjusting the rates as needed. •Managed, hired and trained 6 account executives•Created local programming… Show more Meet quarterly budget demands as well as viewer demands. Worked though the DTV transition as well as several consolidating solutions. Created new programing that generated cash flow. Redesigned the entire news department with rave reviews from the viewers and the clients.Increased billing obtaining budget requirements for both TV and e-media•managed the daily inventory adjusting the rates as needed. •Managed, hired and trained 6 account executives•Created local programming –generating more than $60k annually•Implemented several new on-air programs & NTR•Conducted daily sales meeting keeping the staff motivated •Re-tooled the morning and evening News to meet viewer demand•Worked with engineering on the DTV transition•Worked directly with Local and National rep firms Show less

The best experience ever!!! For seven years I worked with 15 car dealerships, four night clubs, three restaurants, a country club and numerous other retail venues. I was also fortunate to work with the Route 66 Musical Festival and NBC's highly rated "Fear Factor". I wrote and produced all radio and TV commercial announcements as well as learn about print layouts and design. I managed clients from Missouri, Kansas, Oregon, Texas and Florida.Built a large client base -billing more than… Show more The best experience ever!!! For seven years I worked with 15 car dealerships, four night clubs, three restaurants, a country club and numerous other retail venues. I was also fortunate to work with the Route 66 Musical Festival and NBC's highly rated "Fear Factor". I wrote and produced all radio and TV commercial announcements as well as learn about print layouts and design. I managed clients from Missouri, Kansas, Oregon, Texas and Florida.Built a large client base -billing more than $3-million annually. •Created/placed nationwide campaigns for a variety of advertisers.•Focused on resulted oriented projects and schedules. •Balanced budgets, managed collections & negotiated all agreements for 22 active clients.•Designed web content interlaced with promotions and name awareness•Managed all accounts payable and receivables using QuickBooks Show less

Took four FM radio stations to the TOP! the TOP billing stations in the market with TOP ratings. Each station had a different format that were adjusted based on listeners demand. As the GSM I had to consistently design/create ad campaigns as well as on air contest. The group of stations average a 43% profit margin.•Created promotions/events to generate traditional and non-traditional revenue. •Managed four (FM) radio stations –•Collected any/all accounts… Show more Took four FM radio stations to the TOP! the TOP billing stations in the market with TOP ratings. Each station had a different format that were adjusted based on listeners demand. As the GSM I had to consistently design/create ad campaigns as well as on air contest. The group of stations average a 43% profit margin.•Created promotions/events to generate traditional and non-traditional revenue. •Managed four (FM) radio stations –•Collected any/all accounts receivables•Wrote & produced numerous promotional and commercials•Hired, trained and set goals for the entire sales staff•Held daily motivational meetings Show less

Gained respect as a news caster/reporter •Transformed myself into a successful sales person•Accepted the GSM position in 1985 after demonstrating strengths/knowledge.•Hired and trained a dynamic sales team. •Consistently earning company bonuses and incentives.•Administered monthly/quarterly budgets all AE’s•Produced a 4-hour daily show for 4 years•Wrote and produced numerous promotional/commercials