In my current role, I lead a team of fifteen that includes writers, editors, designers/animators and live-action crew. Since taking the helm, I’ve helped the company gain national recognition for its work and more than quadruple revenue in the process.

- Managed teams across multiple client projects ensuring creative excellence at every touchpoint - Worked with research and planning partners to establish the strategic vision for campaigns, write creative briefs and lay the foundations for all creative work - Took an active role in new business efforts, assisting with outreach, developing pitch decks and attending meetings with prospects to sell the agency - Served as point person for agency-related marketing initiatives including the company website, events, awards submissions and more - Developed, reviewed and approved budget estimates for both internal agency hours and external vendor projects

- Served as the day-to-day creative point person for multiple client projects and worked with account managers to build and maintain client relationships - Developed big ideas, strategic direction and all copy for print, digital, out-of-home, video and social media projects - Led creative team on assigned projects assuring all content met and exceeded creative standards of both the client and the agency - Presented concepts to key stakeholders within the agency and took a lead role in selling concepts to clients - Mentored junior copywriters and art directors helping them to push and refine ideas, work-in-progress concepts and final deliverables

- Protected, maintainied and enhanced the Torchbearers brand across all communication touchpoints - Worked with my team to develop the yearly content plan for the organization, which included the annual report, the Torchbearers website, newsletters, social media and media outreach - Assisted other Committees with any marketing needs related to their initiatives

- Developed big ideas, positioning and communication strategies for private label product launches, re-branding projects and advertising campaigns - Created content strategy for in-store, direct marketing, print advertising, digital, out of home and video initiatives - Led creative presentations and sold concepts to executive staff members, as well as internal and external marketing partners - Supervised junior copywriters, nurturing the development of creative concepts, directing work flow and ensuring brand voice consistency

As a contributing writer to the young professional’s blog GenYJourney.com, I wrote the bi-monthly column “Fly on a Dime” helping young professionals make stylish and fiscally responsiblewardrobe choices.

- Led all creative initiatives, presenting and selling concepts to clients and new business prospects - Developed strategy, established project milestones and wrote copy for television and radio campaigns, monthly newsletters, print advertising, websites and digital advertising - Directed the creation of TV and video projects in partnership with production houses and external talent

- Developed and executed multi-channel marketing campaigns for various clients, managing all projects from concept through completion - Wrote copy in line with brand strategy and voice across print, direct mail and digital media - Presented and sold campaign concepts to clients and ensured all deliverables were on strategy and on brief