Leading the OMNIGYM GROUP towards global growth and success. Omnigym is revolutionizing the traditional gym workout by bringing efficient, effective and safe training outdoors without compromising the training experience - for all locations, for all people, all year round.

Finlands first thought leader agency Bonfire Agency and book publishing company Bonfire BooksSuomen ensimmäinen ajatusjohtajuustoimisto Bonfire Agency laajentaa toimintaansa bisneskirjallisuuden kustantajaksi. Bonfire Books on uuden ajan kirjakustantamo, joka osaltaan myllää kustannusalaa ja tuo mukanaan uusia tapoja tehdä. Bonfire Books haluaa olla tulevaisuudessa Suomen paras toimija bisneskirjallisuudessa, niin lukijoille kuin myöskirjailijoille.Bonfire Booksin kasvua vauhdittamaan otettiin mukaan viisitoista vaikuttajaomistajaa, jotka oman alansa ajatusjohtajina tuovat vankkaa kokemusta ja pääomaa Bonfiren ekosysteemin laajentamiseen, jonka uusin sanansaattaja Bonfire Books on. Heistä kaikki ovat olleet mukana Bonfire -yhteisössä jo aiemmin ja julkaisseet sisältöjään Bonfire.fi -bisnesmediassa.Bonfiren uudet vaikuttajaomistajat ovat:Christina Forsgård, Pia Hautamäki, Kai Kaasalainen, Elina Koivumäki, Kirsti Laasio, Timo Lappi, Panu Luukka, Tuomo Rantanen, Niina Ratsula, Mika Sutinen, Riikka Tanner, Camilla Tuominen, Pekka Walkama, Pauli Waroma ja Juho Toivola.

Supporting and advising growth companies on their way to success.Boardman Grow focuses on developing board performance, competencies, leadership and entrepreneurship capabilities in Finnish growth companies. The members of the network are encouraged to share experiences and practices of their business success’ and challenges.Advising growth companies on their path going international, developing customer centric strategies and having the best talent on board.

Published Author of ’Success is based on Customer Experience - a Guide for B2B Leaders’ and Co-founder of the B2B Asiakaskokemus community.In Finnish:’Menestys syntyy asiakaskokemuksesta - B2B-johtajan opas’ -kirja julkaistu 03/2021Suomalaisten B2B-yritysten tuotteet ja palvelut ovat maailman parhaimmistoa. Menestykseen vaaditaan kuitenkin tänä päivänä enemmän. Asiakkaan odotukset yhteistyökumppaneille kasvavat koko ajan – yhteistyön pitää olla helppoa ja sujuvaa, tarjottujen ratkaisujen tulee olla asiakkaan tarpeisiin sopivia ja arvoa tuottavia, ja yhteistyön pitää parhaimmillaan synnyttää kokemuksia. B2B-asiakkaiden kokemukset syntyvät luontaisesta kiinnostuksesta, annettujen lupausten lunastamisesta sekä onnistumisen tunteista, jotka sitouttavat asiakkaan yritykseen. Yritykselle lojaalit asiakkaat puolestaan tuovat kasvua, kannattavuutta ja kassavirtaa.Asiakaskokemuksen rakentuminen B2B -ympäristössä on monimutkaisempaa kuin kuluttajabisneksessä. Kokemus syntyy usealla eri tasolla ja odotukset ovat usein sidottu tehtäviin. Kuitenkin myös yritysten välisessä liiketoiminnassa asiakas on ihminen ja kokemus syntyy ihmisten välisessä kanssakäymisessä. Kirja kuvaa B2B-asiakaskokemusta moniulotteisesti ja antaa käytännön työkaluja sen kokonaisvaltaiseen kehittämiseen. Aihetta lähestytään usean eri teeman kautta aina strategiasta kulttuuriin, asiakasymmärryksestä mittareihin, teknologiaa ja tulevaisuuden mahdollisuuksia unohtamatta. Yritysesimerkkien kautta teoria muuttuu konkretiaksi ja arkeen vietäviksi ideoiksi.Kirja ilmestyi maaliskuussa 2021, Alma Talent

Board Member and Executive as a Service:Advising and enabling international growth as well as change management including CX strategies, customer- and people centricity, go-to-market and growth execution plans for various companies with the focus on going global including internationalization.

The purpose of my job was to drive fast company growth by steering the development of a customer need based, competitive product portfolio that delivers outstanding and valuable customer experience through various HappyOrNot touch points. As a CXO I have been driving the organization to work together for optimum customer experience delivery. The objective was to create persistent focus on the customer in the actions we as a company were taking including also influencing the cross-functional agreement on how to deliver best value to customers. My mission was to make customers happier - one Smiley at a time!

I have been part of making HappyOrNot the global leader of real-time customer & employee feedback data and analytics. Improving customer and employee experiences of client companies is key in my role. My main responsibilities included steering the fast company growth with business development strategies and a strong international expansion focus. One of the major achievements is the recognizable and strong HappyOrNot brand. I have set up global marketing capabilities with constant lead generation flow. Establishing the Product Management function with viable business targets as well as ensuring a positive Customer Experience are managed by myself too.

As an advisor supporting and advising the founders and leadership team on customer-centricity and growth.

At the ECXO we seek to bring together leaders and organisations, operating in Europe and beyond, so that they can share knowledge, best practice, insights, tips and lessons with a view to raising the collective experience and develop the European approach for Customer Experience in order to support growth.The main objectives of my work are:- To help businesses understand how they can generate growth by enhancing their customer and employee experience- To promote the value of becoming a more human centric organizations and an understanding of how to achieve that- To nurture a mindset of customer and employee excellence across European Community countries- To improve the overall level of understanding and education in the domain of customer and employee experience.The ECXO is an open-access community of leaders and organizations committed to working and evolving together to raise the collective customer and employee experience across Europe and beyond.

As an Advisor to the board and management I was supporting and helping the company to grow. Integrata is providing top class HR as a service and full-service payroll and workforce management.

Leading the global brand development for the pioneer in wearables technology. Additionally I was having theresponsibility in leading and developing sales channel footprint for increased results.- cross-functional product packaging improvement, - guiding and supporting subsidiaries and resellers with efficient retail strategies and presence- ensuring an improved customer experience across all touch points,- led B2B marketing and product activities to secure growth across all Polar business units- establishing shopper marketing activities and implementing actions for increased customer satisfaction.Member of the executive management team

Global custodian of the brand and member of the executive management team:- leading go-to-market planning and launch activities in various channels to meet global + local objectives, - steering worldwide operations of brand and operational harmonization,- change management leadership: towards a market driven company, - implementing an improved customer journey thinking throughout the entire company, - developing a better customer experience across all touch points, - initiating a stronger customer relationship management for increased customer satisfactionloyalty and equity, - involved in corporate development actions for cross-functional cooperation and formulating the marketing strategy.

I had the responsibility of - developing and steering 26 subsidiaries market operations & product portfolio management including customer communications,- leading the market intelligence function,- re-thinking and revitalizing the marketing organization by bringing new levels of accountability, productivity and creativity

Group level Product Portfolio Management for Sports product category including responsibility of the business unit strategy: - commercial growth responsibility, - overseeing business unit sales and forecasting, - formulated market entry and product strategies including pricing structures,- leading the product management team as well as productization from concept ideas to mass production,- overall portfolio responsibility for the entire product lifecycle- launched WORLD’S FIRST wearable activity tracker

Product portfolio development:- established a new business segment with the focus on defining the customer promise and customer communications platforms, - responsible for business targets and profitability, pricing - product portfolio development (including HW and SW integration) and product management- R&D project interface development

Responsible for establishing MMS services as a business unit in Sonera Zed including product marketing and portfolio management:- creating a commercially viable strategy, - development of a cost efficient and high revenue service offering, - business development

Comprehensive product marketing responsibility of the newly established Wristop Computer category as well as for the precision instruments:- global activities planning and implementation, - marketing communications development and execution- leading subsidiaries and global go-to-market activities- INVENTOR of the Wristop Computer category