Develop and implement effective marketing strategies to drive customer acquisition, engagement and retention.Manage and grow the merchant programs to maximize profitability and customer satisfaction.Collaborate with cross-functional teams, including product, sales and customer support, to ensure smooth and seamless customer experience.Analyze market trends and customer data to identify new business opportunities and make data-driven decisions.Communicate with stakeholders, including merchants, partners, and internal teams, to ensure the success of marketing and merchant programs.Plan, budget, and execute marketing campaigns and promotions, including email, social media, and offline channels.Monitor and evaluate the effectiveness of marketing and merchant programs, and make recommendations for improvement.

Contribute to the planning and execution of over 5K strategic email marketing campaigns.Leverage metric and data analytics for optimal deliverability and higher open rates.Implement audience segmentation strategies which improved engagement rates.Establish an understanding of marketing fulfillment strategies that demonstrate a functional competence, while upholding strategic initiatives by launch 31 Loyalty campaigns.Understanding of SEO, database marketing, email, social media, and display advertising campaigns.Work with cross-functional partners to create and implement workflow efficiencies.Strengthen branding initiatives by working with client marketers, creative and sales teams to improve the customer experience.Proven experience working on complex, international, large-scale, time-critical projects.Launch digital marketing strategies that generated over $1M in incremental sales resulting in an increase in customer acquisition. Significant understanding of internal controls and risk oversight. Working to ensure fulfillment files are aligned with compliance guidelines.Monitor the progress of open corrective actions to ensure roots causes are addressed through follow-up and testing.Ability to forge solid relationships with senior management teams; exemplary collaboration, interpersonal, and presentation skills. Critical for enabling a strong mutual understanding of risk opportunities.A dedication to the discovery and utilization of the latest tools and techniques in digital marketing that align with the fiscal goals of the organization.Supported the development of performance and KPI metrics by collaborating cross functionally to automate 11 marketing campaigns.Delivery loss avoidance by managing 220 cardholder touchpoints for the Ashley portfolio, which generated over $15MM in incremental sales

Managed between 8-10 critical suppliers to drive supplier improvement to achieve zero defects. Communicated supplier strategic plans and actions to address missed targets.Negotiated settlements or repayment plans. Followed Federal and State laws.Prepared and maintained proper procedural documentation for compliance purposes. Created monthly business process reviews for Senior Leadership. Drafted bulletins to communicate process changes to suppliers. Authorized accounts for legal action. Achieved monthly reconciliation goals. Facilitated weekly conference calls with suppliers to ensure proper financial reporting. Exhibited cross functional engagement. Conducted process audits. Trained and coached new hires.

Developed quality assurance processes resulting in increased accuracy and completeness of escalated issues. Maintained ongoing awareness of regulatory guidelines, emerging issues and industry trends. Provided support to senior management regarding multiple functions of the department. Created standardized procedural documentation. Launched new buyer orientations. Instituted simplification processes to increase productivity.Executed high levels of data analysis.Monitored recoveries and initiated actions to ensure achievement of planned goals..

Developed quality assurance processes resulting in increased accuracy and completeness of escalated issues. Maintained ongoing awareness of regulatory guidelines, emerging issues and industry trends. Provided support to senior management regarding multiple functions of the department. Created standardized procedural documentation. Launched new buyer orientations. Instituted simplification processes to increase productivity.Executed high levels of data analysis.Monitored recoveries and initiated actions to ensure achievement of planned goals.