ColorApp, Brazil’s largest app for image consulting, provides advanced chromatic tools for color combination and education in the fashion and décor industries. Key Contributions:- Identity Design: Developed a cohesive visual identity based on 12 palette pillars grouped by color dimensions.- UX and Layout Design: Crafted a vibrant yet professional interface, balancing color richness with sophistication to avoid a childish feel.- Cross-Platform Branding: Extended the app's identity across social media content and advertising campaigns, ensuring consistency and brand recognition.

Moka Invest is a financial and Venture Capital company based in São Paulo and part of the Moka Group, alongside other companies. Key responsibilities included:- Redesign the visual identity for all companies within the group, and developing all applications for offline, digital, and social media platforms.- Lead the art and advertising campaigns for the company's physical and digital products, and institutional materials and event collateral.- Developed the key visual for Mokininha, an innovative credit card machine designed to assist store owners in advancing credit from sales. Targeted at businesses recovering from pandemic-related losses, this product aimed to provide quick funding for supplier payments, especially for business owners working to stabilize their operations.- Coordinating the UI design for financial software developed for the company’s operations and its clients.

For Natura as client, the largest beauty cosmetics company in Brazil, I led a team responsible for the digital transition of their consultant-targeted magazine at New Content, (now Accenture Brasil). - Introduce innovation and fresh online ideas by transforming the magazine content into a digital format for an online platform. - Photo and Audiovisual Production: Produced high-quality visuals and video content for representatives’ platforms.- CRM System Implementation: responsible to design and start the integration and roll out the brand’s customer relationship management system.

Leading the art team responsible for the redesign of all in-house clients, with a strategic focus on social media and digital development for brands such as O Boticário, Vivo, Fundação Lemann, Associação Alumni, 3M (Post-It, Command, Futuro, Littmann, Scotch Brite, and Nexcare), Brasil Mais TI, and Besni. My team handled the creation of online campaigns, including planning and visual concepts, with an emphasis on branding, sales growth, and inbound marketing results.

Experience working with the best art directors in Brazil on advertising campaigns for clients such as Toyota, Sony, Ajinomoto, and Fast Shop. Executed graphic design projects including packaging, logos and visual identity, signage, and corporate materials.