Kit Kwong (Yun) Email & Phone Number

Scottsdale

Scottsdale, Az

• Managed the event media partnership program and within 2 months, my efforts increased the number of media partnerships the company was engaged with by 35%.• Increased YOY event partnerships by 123% in 2011 and overall brand awareness by 26%.• Assisted in the planning and successful execution of the 2011 Toolbox.com brand refresh project comprising of providing suggestions to changes to the website, ensuring partners received new logo and brand standards, and executing communication to members announcing new logo.• Strategized, planned, and implemented a new program to nurture new members within 30 days of registration.• Ensured brand standards are adhered to in all member and marketing communications.

• Manages the activity of 9 sub-communities within the Toolbox for IT community.• Utilizes social media strategies to facilitate and encourage discussions and engagements within the community.• Maintain up-to-date on industry news to drive discussions on current topics in the community groups.• Analyze daily data on page view, posts, organic referrals, and unique visits to ensure that the community is trending to goals. • Identify and engage thought leaders and subject area experts and recruit them to be bloggers for the community.• Ensures brand standards are adhered to in all member communications.• Serves as the point of contact between members and the internal cross-functional teams.

• Analyzes multiple advertising opportunities for each campus to propose a strategic and comprehensive marketing plan, given my region’s budget and goals. • Manages multi-million dollar advertising budgets, strategically spending the dollars in various media channels, including digital, print, out-of-home, TV, and radio, to support regional goals. • Gathers and reports on project results to advise strategies and tactics on future initiatives. • Lead initiatives with our vertical teams and project managers to create degree targeted campaigns that speak to the local market based on student demographics, competitive assessment and educational demand of the market.• Provides event support and coordination to ensure that campus events as well as national events are executed successfully.

• Managed relationship with multiple clients to assist them in reaching their operational and marketing goals. • Drove the development and implementation of various advertising projects, including online advertising, email initiatives, direct marketing, media advertising.• Trafficked multiple projects through the production process, from the initial scoping of the project to effective delivery of the project to the client.

• Managed replenishment and inventory levels in three key categories in the Small Appliances department.• Analyzed history, current sales trends, and market trends to create sales forecasts for over 100 items.• Resolved various issues regarding vendor availability, shipping, internal changes, etc. • Maintained vendor relationships on effective collaborative forecasting, inventory negotiations, and impacting the bottom line by driving sales. • Partnered with buyer to reduce unproductive inventory by $2 million in 3 months.• Drove above-goal in-stocks for 2 cycles of new store openings.

Master, Business Administration

International Studies, Business/Marketing

Bachelor'S Of Science, Marketing

International Business Certificate