Kit Shan Leong
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Kit Shan Leong Email & Phone Number

Product Designer - Singpass at GovTech Singapore
Location: Singapore 9 work roles 2 schools
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✓ Verified July 2026 3 data sources Profile completeness 86%

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Current company
GovTech Singapore
Role
Product Designer - Singpass
Location
Singapore
Company size
2313 employees

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Kit Shan Leong is listed as Product Designer - Singpass at GovTech Singapore, a with 2313 employees, based in Singapore. AeroLeads shows a matched LinkedIn profile for Kit Shan Leong.

Kit Shan Leong previously worked as Product Designer at Govtech Singapore and Experience Designer & Content Writer at Ministry Of Manpower. Kit Shan Leong holds Bachelor'S Degree, Communication And Media Studies, Final Year from Nanyang Technological University.

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GovTech Singapore

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Profile bio

About Kit Shan Leong

I’m a strategic designer with 3 years experience designing user experiences. Deriving my insights primarily from deep research and user psychology, I help shape product experiences that build user trust. The result? Product growth and longevity via increase in LTV and user retention.My strengths revolve around user research synthesis, heuristic analysis, and strategic storytelling.--Career highlights include:• Improved learning engagement for new hires by building a no-code digital knowledge portal, leading to a 10% increase in average assessment scores, reduction in onboarding time by 50%, and improvement in user satisfaction score by 20%.• Rapid validation of an MVP onboarding tool for developer communities, and developing a new user flow that combines differentiated engagement approaches for advanced and early-career developers.• Boosting user retention on an editorial site by revamping its information architecture and incorporating new navigational features.--Beyond the numbers, I am currently on a mission to create more equitable experiences in tech. By ensuring that our ageing population is well-supported in navigating an increasingly complex digital society, we can help fight exploitative practices like scams.

Current workplace

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GovTech Singapore
Govtech Singapore
Product Designer - Singpass
singapore, singapore
Website
tech.gov.sg
Employees
2313
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9 roles

Kit Shan Leong work experience

A career timeline built from the work history available for this profile.

Product Designer

Govtech Singapore

Singapore

UX Design and Research @SingPass, helping 5 million people use their digital identity to simplify everyday transactions across more than 2,700 services at over 800 agencies and businesses.

Experience Designer & Content Writer

Ministry Of Manpower

Singapore

Designed the E2E New Hire Training Experience by building and innovating various touchpoints along their onboarding journey to meet learning needs and enhance their training experience. Initiatives I’ve pitched for and built include a training website to streamline onboarding administrative processes, and a Telegram channel to simplify troubleshooting support comms.- Built brand identity and creative assets for the training team to enhance their facilitation value while delivering the induction programme. This also amplified their essential role in developing a world class service force- Raised no. of successful deployments by improving the learning abilities of new hires – designing learning guides, introducing new digital touchpoints to encourage blended learning, and using analytics to capture administrative gaps.- Collaborate with trainers, project managers and HR personnel in developing On-Job-Training materials for operation personnel.

Jun 2023 - Nov 2024

Ux Designer & Researcher

Curiouscore

Singapore

Clients: AirAsia, Tribe (IT), Have Halal Will Travel- Managed and led team UX research and design projects- With a 1-month timeline for each project and 100% remote work arrangement, my team and I created tangible business impact for every client, spanning from increased retention to higher sales conversions.

Jun 2023 - Nov 2024

Freelance Photographer

Freelance

- Portraiture and Product photography- Art Direction, curating and executing seasonal product shoots

Jan 2021 - Dec 2022

Brand Experience Design (Strategy & Research)

Johnson & Johnson

Singapore

- Market and user research driving packaging, spatial, and service designs for J&J's core consumer divisions (Self-care and skin health)- Analysed sustainability trends in the skin health market for presentation to executives in New York.- Cross-collaborate with marketing, R&D, regulatory affairs and consumer intelligence to facilitate product strategy & innovation workshops.

Jan 2022 - Jun 2022

Communications Coach

Nanyang Technological University

Singapore

One-on-one coaching of students on their written and spoken assignments at the Communication Cube - Provided personalised feedback on mainly writing organisation, style and mechanics- Online and in-person consultations

Jan 2020 - May 2022

Pr Assistant Associate

Tate Anzur

Singapore

- Secured features with broadcast and online media for National Arts Council’s #SGCultureAnywhere, Streets of Hope and Silver Arts 2020 campaigns - Drafted media invites, factsheets and event listings - Twice-daily media monitoring

May 2020 - Aug 2020

Assistant Producer

Thesmartlocal.Com

Singapore

Worked in TheSmartLocal.com’s food publication arm, Eatbook.sg- Produced vlogs for Eatbook’s YouTube channel (80k+ views)- Produced food review videos for Facebook- Food photography for organic and advertorial projects- Wrote food review articles for Eatbook.sg (3.8k+ shares)

Jan 2019 - Jun 2019
Team & coworkers

Colleagues at GovTech Singapore

Other employees you can reach at tech.gov.sg. View company contacts for 2313 employees →

QJ Qian Jun Yip Qian Jun Yip Colleague at Govtech SingaporeSingapore View → PT Peng T. Peng T. Colleague at Govtech SingaporeSingapore View → KK Kok Keong Chee Kok Keong Chee Colleague at Govtech SingaporeSingapore View → BS Brijendra Singh Brijendra Singh Colleague at Govtech SingaporeSingapore View → CY Caley Yew Caley Yew Colleague at Govtech SingaporeSingapore View → SN Shiwei Ng Shiwei Ng Colleague at Govtech SingaporeSingapore View → KG Kiwi Goh Kiwi Goh Colleague at Govtech SingaporeSingapore View → KH Ka Hei Lai Ka Hei Lai Colleague at Govtech SingaporeSingapore View → MH Misty H. Misty H. Colleague at Govtech SingaporeSingapore View → TL Tony Lam Tony Lam Colleague at Govtech SingaporeSingapore View →
2 education records

Kit Shan Leong education

Bachelor'S Degree, Communication And Media Studies, Final Year

Nanyang Technological University

Activities and Societies: Snooker and PoolModules: - Design and Systems Thinking - Brand Strategy - Print and Digital Publications.

FAQ

Frequently asked questions about Kit Shan Leong

Quick answers generated from the profile data available on this page.

What company does Kit Shan Leong work for?

Kit Shan Leong works for GovTech Singapore.

What is Kit Shan Leong's role at GovTech Singapore?

Kit Shan Leong is listed as Product Designer - Singpass at GovTech Singapore.

Where is Kit Shan Leong based?

Kit Shan Leong is based in Singapore while working with GovTech Singapore.

What companies has Kit Shan Leong worked for?

Kit Shan Leong has worked for Govtech Singapore, Ministry Of Manpower, Curiouscore, Freelance, and Johnson & Johnson.

Who are Kit Shan Leong's colleagues at GovTech Singapore?

Kit Shan Leong's colleagues at GovTech Singapore include Qian Jun Yip, Peng T., Kok Keong Chee, Brijendra Singh, and Caley Yew.

How can I contact Kit Shan Leong?

You can use AeroLeads to view verified contact signals for Kit Shan Leong at GovTech Singapore, including work email, phone, and LinkedIn data when available.

What schools did Kit Shan Leong attend?

Kit Shan Leong holds Bachelor'S Degree, Communication And Media Studies, Final Year from Nanyang Technological University.

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