• Established design business specializing in Creative and Art Direction for: marketing collateral, ads, catalogs, content creation, branding, copywriting, web design, motion graphics, product design/line development, licensed art, property licensing, surface design, apparel, textiles, embroidery, screen-printing, animation, photography, packaging, die lines and prototype creation.• Performed end-to-end creative design project management.• Create original artwork and designs and develop product for retail. Creation and licensing of an extensive library of art licensed through MHS Licensing agency.• Adept illustration and fine art skills, both digital and traditional, with expertise in many mediums.

• Licensed artist and illustrator represented by MHS Licensing agency.• License use of artwork library of over 500 designs to manufacturers of consumer products both domestically and internationally. • Specialize in every day and seasonal art, product and surface design and development with a focus on giftware and paper products that include; home decor, gift bags, gift wrap, gift tags, boxes, tissue, greeting cards, stationery items, partyware, tins, fabrics, apparel, ceramics, glass, and cast resin.

• Lead enterprise-wide design strategy across digital, print, and video streaming platforms to support revenue growth, stakeholder engagement, client retention, and brand management.• Reduce project time 50% by creating branding assets, master templates, and an archiving database system for tracking collateral.• Collaborate cross-functionally with marketing, sales, and product management teams to align design strategies with business goals across 30 categories including E-books, white papers, briefs, digital ads, web, content creation, PowerPoint presentations, motion graphics and social media.• Lead visual integration of all branding and collateral materials through corporate merger doubling the size of the company at Arcserve to $425M.• Execute design strategy for $1M data storage appliance product launch by creating digital ads, virtual product images, and video series.• Produce engaging, creative and unique graphic content strategies and performance-basedcontent for the B2B space, within the technology industry.• Report to the VP of Marketing Communications and work with the global marketing team, product marketing, product management, sales, and functional leadership to ensure all graphic design strategiesand content are in line with overall business goals.• Manage internal and external design resources, and partner with SMEs, external agencies and industry influencers.

• Established an art licensing agency that grew to represent seven artists with additional services including product development, art production and manufacturing facilitation.• Licensed designs and products internationally to major mass market and gift retailers.• Specialized in everyday and seasonal art and product design and development with a focus on surface design, paper products, home decor and giftware.• Managed sales, artists, contract negotiations, trade shows, trend forecasting, design and product development.• Worked directly with retailers, manufacturers and factories worldwide.

• Increased revenue from startup to $17M YoY by leveraging global network of freelance artists and 5-member team in development, design, and manufacture of core and specialty products lines.• Generated annual revenue by designing and developing every day and seasonal products and marketing to major retailers such as Walmart, Dollar Tree, Target, and Costco.• Administered $150K annual budget to purchase and license artwork and product designs at Surtex and international trade shows.• Forecast product trends for retail product lines through research, trend association membership and attending worldwide tradeshows and markets.• Ensured end-to-end retail and manufacturer compliance including quality testing, packaging standards, and safety requirements.• Extensive experience working with overseas manufacturers. • Advanced skills in project management, creation of prototypes, presentations, and custom line design and development. Frequently present and work directly with buyers through all stages of product line selection, development and production.

• Lead the development and design of marketing materials including print, digital, and web for the agency clients including Fortune 100 corporations.• Worked directly with clients to develop and design marketing strategies and promotionalprograms, including developing brand identity, marketing collateral, direct mail campaigns,catalogs, instructional media, sales materials, packaging, products, websites, interactivecontent, motion graphics, and video for both internal and external markets.