Kitty Lai Email and Phone Number

- Completed a full website content audit and established key areas of improvement. Initiated projects to revamp key copy areas.- Created content and core strategies to establish a methodical, holistic approach to content creation that aligned with brand and business objectives.- Wrote, tested, and optimised copy for all social channels (paid and organic) for conversion, engagement, and organic growth.- Led website SEO optimization efforts and crafted keyword-rich, industry niche blogs.

- Take ownership of brand voice guidelines and ensure all content, copy, website elements, UX, and external marketing materials adhere to the company voice.- Coordinate translations and localization for all marketing materials.- Brainstorm campaign ideas in tandem with the creative team.- Work with designers (graphic, UI/UX), CRM lead, acquisition team, and video team to complete online and offline campaigns. - Mentor junior copywriters to ensure professional development and thorough knowledge of copywriting best practices.

- Pitched original interactive stories, built worlds, wrote snappy dialogue, and always left players hungry for the next chapter.- Wove paid and unpaid choices into core game narratives while maintaining a logical and seamless playing experience.- Provided artistic direction and references to support game environment design.

- Researched and wrote original keyword rich blogs relating to enterprise data migration, Office 365 and other relevant tech news for the B2B Market.- Created copy for the company website (production information, landing pages, data sheets, collateral) as well as leaflets, flyers and presentations for industry events.- Created content for email and social media campaigns.- Uploaded weekly content onto company WordPress sites with credited images and appropriate tags.- Edited and proofread content from guest contributors.- Prepared, scripted, and hosted a live tech webinar and handled follow up questions.- Converted highly technical source material into readable, engaging content.

- Provide long form and listicle style blog articles relating to university, education, careers advice for students. - Strictly adhering to word limit and house style while writing with flair, originality and backing up content with integrated research using hyperlinks. - Using time management skills to ensure all deadlines are met while working remotely.

- Researching fashion, culture, lifestyle, beauty, and travel information for article topics - Writing original articles with creative flair for a young adult readership- Adhering to in-house format while crediting all image and research sources- Inserting appropriate tags and social media links to gain traction and increase online presence

- Multitasking while prioritising customer service- Problem solving in a warm and friendly manner - Teamwork in a fast-paced environment- Strict time management for cooking, food preparation, cleaning duties and stock checks- Added flexibility for members of public with special dietary needs

- Independently researching news articles in English and Chinese- Responsible for translating and rewriting informative, concise articles with creative flair- Writing on a range of topics including business, politics, environment, LGBT issues, religion, technology and breaking news- Using CMS, picture editing software and HTML to create layout and inserting appropriate SEO to maintain high readership

Due to the flexibility of freelancing on UpWork, I have often worked with more than one employer on various projects. My experience includes: - Proof reading exams, advertisements, executive summaries and academic essays from international clients.- Responsible for creatively copy writing introductions for online design company Fontswork Design. - Editing and creating website content for a Singaporean tutoring school with special attention taken to create a lengthy info graphic detailing good exam practice which was sent to students and parents. - Drafting and writing official letters of recommendation for an employer recommending an ex-pupil to a new school.- Actively researching and rewriting content to write an informal piece for parents wanting to improve their children’s learning experience.

- Cooking, packaging and serving customers food- Handling cash, calculating phone orders and writing receipts- Taking delivery phone calls- Cleaning responsibilities- Dealing kindly but firmly with disruptive customers- Calculating cashier amounts and recording down figures As a customer service assistance, I was constantly interacting with customers in a friendly and helpful manner in order to carry out orders. I was required to have a strong awareness of time management in order to serve customers effectively and systemically I was required to be cautious of hot liquids and also required to deal kindly but firmly with disorderly (and sometimes intoxicated) customers.