• Lead the team of Digital Marketing to initiate and deliver effective marketing plans to achieve key business results• Strategic planning to strengthen brand engagement and drive sales via all digital touch-points, including Social Media, Content, Micro-Influencer, Programmatic, Search, Affiliate, eDM, MMS/SMS, App Push, Brand Sites, and eCommerce / CRM Platforms• Deploy continuous optimization of the digital media-buy performance with data analysis to drive higher traffic and conversion by targeting to the right groups at the right time via the right channel• Influence and collaborate with agencies, business partners, and internal stakeholders to facilitate smooth communication across all digital campaigns and to ensure group strategy and brand guideline are aligned amongst the digital deliveries