Kitty Chan Email & Phone Number

Sydney, NSW, AU

Sydney, New South Wales, Australia

Developed user flows, personas, wireframes and other artefacts after synthesis of the research from user interviews and identifying key opportunities for improvementsGained executive buy-in after presenting insights from qualitative market researchRebranded and redesigned a data intelligence platform as the UX lead that resulted in sales that exceeded.

Planned and conducted user research and usability testing of their marketing page to understand pain points for users and obstacles to purchasing their productDeveloped user flows, personas, wireframes and other artefacts after synthesis of the research from user interviews and identifying key opportunities for improvementsIncreased user engagement by 15%.

Implemented design thinking methodology to define solutions based on a deep understanding of customer needs, pain points, and behaviours.Developed user flows, personas, wireframes and other artefacts after synthesis of the research from user interviews and identifying key opportunities for improvements

Implemented design thinking methodology to define solutions based on a deep understanding of customer needs, pain points, and behaviours.Developed user flows, personas, wireframes and other artefacts after synthesis of the research from user interviews and identifying key opportunities for improvements

Sydney, New South Wales, Australia

Rebranded the corporate identity of Jungheinrich Australia to improve positioning and presence in the Australia marketDeveloped social media strategies and campaigns that increased user engagement with internal and external stakeholders. Achieved brand success and customer engagement through targeted contentResearched the customer journey and developed.

Sydney, Australia

• Developed the strategic creative direction from conception and production to deliveryAchieved brand success and customer engagement through targeted content and data and analyticsSuccessfully created design guidelines.
• Successfully created guidelines and managed all design elements across the organisation aligning with the corporate brand identity
• Directed and coordinated all creative production including videography and photography across Australia
• Effective project management delivering campaigns on time and within budget

Sydney, Australia

• Organised events across Australia to promote ADHA and the benefits of digital health
• Partnered with health advisors and patients to drive digital health awareness through social media and targeted email marketing
• Built and managed relationships with stakeholders through Microsoft Dynamics
• Measured engagement and insights from Microsoft Dynamics and social media for reporting
• Photographed engagement activities for social media content

• Redesigned CWH’s Logo & Corporate Identity in order to position them as an industry-leading brand
• Developed and implemented a Digital Strategy to promote the CWH and benefits of affordable housing.
• Delivered corresponding SEO and paid advertising to drive engagement to CWH website
• Created and utilised reports to monitor effectiveness and ROI on digital campaigns
• Increased tenant engagement and participation through the organisation of creative and interactive events

Ashfield

• Developed engaging content that aligned with the national Headspace brand identity
• Partnered with key stakeholders including local council, healthcare workers, media, and community representatives to increase support for young people
• Delivered innovative campaigns through the use of animation, videography and photography that attracted young people to Headspace’s services.
• Managed a group of ambassadors to advocate mental illness and availability of support
• Presented at local schools and community centres to promote mental health awareness