Kirill Kuznetsov Email & Phone Number

Netherlands

Leading global social media marketing and community management efforts for Rush Royale, Castle Duels and Rush Arena. Focused on crafting engaging strategies to foster vibrant gaming communities and amplify brand presence.◆ Develop and implement global social media marketing and community management strategies, targeting the USA, Europe, and South Korea markets.◆ Lead a division of 13 community managers, SMM managers, and content producers: overseeing recruitment, onboarding, mentoring, and growth, including setting and tracking goals and KPIs.◆ Plan and produce content for Discord, Facebook, Instagram, YouTube, TikTok, X (Twitter), KakaoTalk, and Naver Lounge, creating over 1,000 pieces of content, including social media posts, videos, images, articles, and landing pages.◆ Increased reach by 174%, video views by 1,232%, and engagement rate (ER) by 205%.◆ Manage the content creators program, boosting the number of participants by 278%, YouTube views by 159%, and Twitch category watch hours by 195%.◆ Developed and implemented a VIP support and community management program, achieving significant increases in whale retention and average revenue per user (ARPU).◆ Established an efficient reporting system to the product team, incorporating player feedback from Google Play and Apple Store reviews via AppFollow, as well as from owned and earned social media and community channels.

Remote

Mushroom Wars 2 mobile RTS game global community management for Jet Whales (ex Zillion Whales) studio.◆ Led a team of 3 community managers. Managed teams of 15+ designers, producers, casters and moderators.◆ Developed and managed Community strategies, and content plans for Discord, Facebook, VK, Telegram and YouTube.◆ Established Discord and Telegram community channels from scratch. Boosted the main one to 25'000 members.◆ Implemented and organized 100+ of community events: esports tournaments, contests and live broadcasts on Twitch and YouTube.◆ Created 1000+ of content pieces: videos, SM posts, articles, announcements, bot commands etc.

Remote

◆ Created and managed content plans for social media channels: Discord, Facebook, VK and Steam.◆ Established Discord community channel from scratch, boosted it to 25'000 members.◆ Implemented and organized 50+ of community events: esports tournaments, contests and live broadcasts on Twitch and YouTube.◆ Created 500+ of content pieces: videos, SM posts, articles, announcements, bot commands etc.

◆ Developed and managed global B2B Social Media strategies, projects and promo plans.◆ Managed 100+ global digital projects from HQ with involvement of various departments and specialists.◆ Delivered a remarkable 157% increase in monetary value ($145M USD) by developing and executing cutting-edge lead generation strategies, resulting in sustainable growth for the business.◆ Launched and analyzed 1000+ targeted paid promo campaigns on SM channels: Facebook, Instagram, LinkedIn and Google ads (YouTube).◆ Created 1000+ content pieces: videos, images, articles, SM posts, landing pages, etc.◆ Awarded the best teamwork and the project of the year awards for outstanding performance in 2021.

◆ Managed 50+ global digital projects from HQ with involvement of various departments and specialists.◆ Launched and analyzed 400+ targeted paid promo campaigns on SM channels: Facebook, LinkedIn and Google ads (YouTube).◆ Created 500+ content pieces: videos, images, articles, SM posts, landing pages, etc.

Moscow, Russia

◆ Launched 10+ digital projects for Abbott and Bayer: websites, interactive banners, videos, Social Media branding and posts, etc.◆ Managed internal team of 12 strategists, content creators and project managers.◆ Supervised teams from media, production, SEO, BTL and other departments.

Moscow, Russia

◆ Awarded the Silver Effie Awards for L’Oreal Paris Viber sticker’s pack and channel project.◆ Launched 10+ special projects with L’Oreal Paris and supported General Motors (Chevrolet) corporate website.◆ Managed internal team of 10-15 content creators and organized communication between various teams.

Moscow, Russia

◆ Managed development of 10+ websites, mobile apps, SEO and analyzed results with Google Analytics, Adobe Omniture and Yandex.Metrica tools.

Moscow, Russia

◆ Managed development of websites and mobile apps for LG Electronics, Phillips, Nestle and other clients.

Moscow, Russia

◆ Published an article based on nanomaterials research in international science magazine.