Karen Jacquelin Email & Phone Number

Laguna Niguel, Ca, Us

United States

Orange County, California, United States

At Over The Top Marketing, I led a team of 17 account management professionals, driving digital customer-acquisition strategies for six national brands, 1,350 franchisees, and 2,000 staff members. This strategic oversight resulted in a remarkable 75%-150% average return on ad spend (ROAS) annually. My role included overseeing the sale of $10 million worth of digital advertising campaigns, SaaS products, social media content, and review management services. I played a crucial role in expanding our franchisee client base by 95% in the Health, Wellness, Beauty, and Telecommunications sectors, with notable brands like The Joint Chiropractic and Drybar.In addition, I spearheaded the creation of 80 operations guides and videos to enhance client onboarding and training on proprietary SaaS products and KPI dashboards. I managed senior client relationships, delivering full-funnel digital marketing strategies and detailed ROI analyses across major platforms including Google, Meta, YouTube, TikTok, and Bing. My efforts extended to executing 44 national consumer brand promotions and 60 integrated projects, maintaining a stellar 99% Customer Satisfaction Rating with a 95% response rate within three hours, and resolving 1,250 client inquiries per month via Zendesk. Over The Top Marketing is a Digital Marketing and SaaS Development company specializing in B2C Franchisor/Franchisee Clients; Google Premier Partner.

Orange County, California, United States

Following my entrepreneurial spirit, I co-founded Go Big Events with a childhood friend as we both had similar education and event marketing experience for Fortune 500 brands. Here, I orchestrated their inaugural international B2B product tour for Guidewire, an industry-leading P&C insurance software company. I developed and managed 12 dynamic events across Europe, Latin America, and Asia that drew 600 of their key sales prospects. My responsibilities spanned from negotiating comprehensive event contracts within budget to managing logistics like accommodations, technical support, and audience translation. I also oversaw travel arrangements, speaker schedules, and post-event reporting with strategic recommendations. Additionally, I directed the Orange County American Advertising Federation’s ADDY Award Show and Gala, setting a record with 400 attendees and handling sponsorships, multimedia presentations, and entertainment. I also crafted content for the Travel Goods Association Show, secured expert speakers for a global marketing summit on Smart Cities and Behavior Science, and developed detailed trade show and sponsorship proposals for luxury automotive and manufacturing sectors, complete with 3D renderings and budget forecasts.

Foothill Ranch, California

At EWI Worldwide, I achieved a milestone by securing the company's first electric scooter and bike client through tailored trade show marketing solutions, specialized adjunct services, and competitive pricing strategies. I also played a key role in driving new business by leading proposals and pitch presentations for aerospace, technology, and video gaming sectors, working closely with digital, design, production, and account services teams to craft compelling and innovative solutions.For nearly 50 years, EWI has designed, fabricated, and managed Trade Show Booths, Events, and Retail Environments for leading companies across the globe.

Anaheim, Ca

At Willard Marine, I spearheaded a comprehensive rebranding initiative with a digital marketing agency that included developing a modernized logo, revamping their entire website to improve the UX, and new sales collateral and promotional videos. My efforts drove a remarkable 125% growth by targeting new market opportunities, hiring specialized engineers, securing boat design licensing rights, and introducing innovative products to fresh audiences. I produced the company's first product promotional videos, handling everything from scriptwriting and musical selection to hiring a drone videographer and managing distribution. Additionally, I wrote press releases, cultivated relationships with domestic and international media, and enhanced SEO results by up to 80% through original content creation and strategic social media activity.Since its founding in 1957, Willard Marine has designed and built more than 1,500 boats for the most discerning customers in the world including the U.S. Navy, U.S. Coast Guard, Homeland Security, NOAA, foreign militaries, and law enforcement agencies.

California, United States

At the Irvine Company, I led an eight-person marketing team to drive a 30% increase in apartment leases across 123 communities through optimized SEM strategies, dynamic digital ads, targeted emails, outdoor advertising, promotional events, and online sales. I also spearheaded a 25% rise in usage of the Resident website by overseeing a comprehensive redesign of its portal architecture, UX, and content. The Irvine Company, a prestigious $15 billion real estate development firm, is celebrated for its exquisite master-planned communities including new homes, offices, apartments, and iconic retail environments such as Fashion Island in Newport Beach and The Spectrum in Irvine, California.

Greater Los Angeles Area

NCC Media, now rebranded as Ampersand, is a billion-dollar media company co-owned by the country’s leading cable operators, including Cox Communications, Comcast, and Time Warner Media. During my time there, I leveraged consumer viewership, demographic, and lifestyle data to secure $2 million in new cable and digital advertising contracts with prominent clients like Travelocity, as well as key players in the Transportation, Health, and Beauty industries. Collaborating with 17 regional offices nationwide, I played a key role in developing new product offerings and uncovering innovative revenue opportunities.

Irvine, Ca

At Xperience Communications, renowned for crafting compelling exhibits and immersive experiences for global brands like Ford, Panasonic, and Indy Car, I led the West Coast team in driving new business sales across the automotive and pharmaceutical sectors. Having developed new client and agency relationships, I successfully proposed, secured, and managed the integrated launch for Toyota’s Highlander SUV, orchestrating a 16-market mall tour complete with interactive consumer games that highlighted the vehicle's benefits for active lifestyles. Additionally, I developed an engaging online game and a concierge test-drive program at local Toyota dealerships to boost product awareness and generate leads.I also spearheaded the marketing launch for the Ford F-150 RAPTOR, featuring off-roading events with celebrity drivers, a promotional microsite, sweepstakes, and targeted digital ads. Having developed new client relationships at Mazda, I led the development of ‘Dealership Best Practices’ workshops including custom content, dealer testimonials, and presentation scripts showcased at their annual meeting. Developing client relationships among Allergan Pharmaceutical’s Eye division, I was instrumental in creating an interactive online training game to educate their sales team on a new product’s key features. Moreover, I won and managed an interactive contest for Toyota’s top 300 dealers to promote the new Tundra truck, enhancing dealer engagement and excitement.

Irvine, Ca

I spearheaded Callaway Golf’s global rebranding effort, collaborating with Creative, Media, and Strategic Insights teams to deploy a comprehensive campaign across television, print, digital, and retail channels. This initiative drove a 5-15% year-over-year increase in sales for key product categories. I played a pivotal role in exceeding Callaway's sales objectives by 138% through the successful launch of the HX Hot golf ball, which featured an engaging online sweepstakes, a partnership with Ford Motor Co. and Mattel Hot Wheels, collectible Point-Of-Sale premiums, and high-profile events at top golf retailers across the U.S.

Irvine, Ca

I crafted compelling proposals and RFP responses for Fortune 1000 companies, orchestrating cross-collaboration among various agency departments, sister companies, and C-suite executives to secure new business opportunities. I also led a major redesign of the agency’s website, enhancing brand positioning with updated videos, photos, content, and an optimized user experience. My efforts in coordinating and leading new business presentations in media, hospitality, and sports equipment sectors culminated in successfully securing the Callaway Golf account

Irvine

I led strategic planning, partnership relations, and the execution of integrated lead-generation campaigns for Lincoln and Mercury automotive groups. My efforts included leveraging Lincoln Automotive’s U.S. Open Tennis sponsorship to create an immersive “American Luxury Pavilion,” featuring interactive car displays and luxury experiences like neck massages and branded gifts. I also developed a promotional microsite tennis game with exclusive ESPN content, achieving 140% of our lead-generation goal, and orchestrated the “Lincoln New Cultural Icons” campaign with an impressive 388% of the lead goal.My innovative marketing strategies for the Lincoln Town Car resulted in a 200% increase in national consumer awareness, surpassing the nearest competitor by 30%. I spearheaded the analysis and activation of sponsorships with the LPGA, PGA, and other major events, and developed the "Drive for Literacy" tour at Del Webb Sun Cities, generating 1,593 Grand Marquis test-drives and 57,500 books donated to charity. Additionally, I implemented the client’s first in-market consumer surveys to gauge brand awareness, affinity, and purchase intent, leading to improved event ROI analyses and revised partnership contracts.

Laguna Niguel, Ca (Pacific Coast Region)

I managed sponsorships with all NFL, NBA, MLB, and NHL teams across the western U.S., including California, Washington, Oregon, Nevada, Alaska, and Hawaii. For Gatorade and Snapple, I orchestrated extensive trade and retail promotions, involving hundreds of grocery, convenience, and mass merchandise stores with bilingual radio remotes, product sampling, and prize giveaways. I planned and hosted our top clients at the NFL Super Bowl, oversaw local Punt, Pass & Kick challenges on the field during NFL half-times, and led our sponsorship of the men's World Cup of Soccer. I meticulously reviewed and negotiated over 150 partnership proposals for high-profile athletic events to enhance Gatorade’s sampling and branding presence.I also developed and launched Gatorade’s “Frost” sampling program at top ski resorts, collaborating with local media to boost product awareness. Frost ambassadors distributed samples from Bota Bags while skiing, reaching thousands of targeted consumers directly on the slopes. Gatorade, a globally recognized sports drink now owned by PepsiCo, benefited significantly from these innovative marketing strategies.

Bachelor Of Arts - Ba, Broadcast Journalism

Activities and Societies: Director of Trojan Pride spirit organization, for which I was voted Best Director of the Year; Director of News.

Bachelor Of Science - Bs, Gerontology