New Media Subject Matter Expert
CurrentSubject Matter Expert in Media Empanelment Committee, I& PRD, Govt of Kerala
Nov 2021 - Present
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Jayakumar K Email & Phone Number
New Media Management | Data Analytics | Digital Marketing | Web Journalism | IRCA (UK) Certified Lead Auditor
at
Department of Information and Public Relations
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✓ Verified May 2026
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Current company
Role
New Media Management | Data Analytics | Digital Marketing | Web Journalism | IRCA (UK) Certified Lead Auditor
Location
Thiruvananthapuram Taluk, India, India
Who is Jayakumar K? Overview
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Jayakumar K is listed as New Media Management | Data Analytics | Digital Marketing | Web Journalism | IRCA (UK) Certified Lead Auditor at Department of Information and Public Relations, based in Thiruvananthapuram Taluk, India, India. AeroLeads shows a matched LinkedIn profile for Jayakumar K.
Jayakumar K previously worked as New Media Subject Matter Expert at Department Of Information And Public Relations and New Media Advisor (Online Public Relations) at Mahatma Gandhi University. Jayakumar K holds Master Of Business Administration (Mba), System from Vinayaka Mission'S Research Foundation - University.
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About Jayakumar K
Jayakumar K is recognized as one of the top digital marketing professionals in Kerala, with over a decade of experience in enhancing business visibility, driving lead generation, and optimizing marketing campaigns. As the Director of Digital Marketing and Data Analytics at Sayus Consultancy Services in Kerala, Jayakumar K leads cutting-edge digital strategies and data-driven initiatives that deliver measurable results for diverse clients.With expertise in SEO, web analytics, and online branding, Jayakumar K excels at leveraging data to craft strategies that fuel business growth. Previously serving as Digital Marketing Head at Surprisel Pte Ltd, a prominent e-commerce company in Singapore, Jayakumar developed successful approaches to online branding, reputation management, and collaborative marketing, significantly contributing to the company's expansion.An IRCA Certified Lead Auditor, Jayakumar K integrates a process-oriented, quality-focused approach into every aspect of digital marketing. His vast experience includes online election campaigns, persona definition, and advanced web analytics, having worked with Technopark companies and other leading organizations across India.Additionally, Jayakumar K has served as a consultant and guest faculty for various government bodies and private organizations, sharing expertise on digital marketing best practices and data analytics.Key Areas of Expertise:Digital Marketing Strategy & ExecutionSEO & Web AnalyticsOnline Branding & Reputation ManagementNew Media MarketingCommunity ManagementGenerative Engine OptimisationData-Driven Marketing & Lead GenerationPersona Definition & Lexical AnalysisOnline Election CampaignsConsulting & Training in Digital MarketingRanked among the Top digital marketing expert in Kerala, Jayakumar K is dedicated to driving sustainable growth through data-driven insights, helping organizations strengthen their digital presence and achieve lasting success.
Listed skills include Smo, E Commerce, Consulting, Requirements Analysis, and 46 others.
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Department Of Information And Public Relations
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16 roles · 25 years
Jayakumar K work experience
A career timeline built from the work history available for this profile.
New Media Advisor (Online Public Relations)
Current
Nov 2018 - Present
Deputy Commander (Honorary Position)
Current
Kerala Police Cyberdome
To establish a professional understanding and thereby carrying out skill development initiatives, impart knowledge about digital space, develop cyber defense skills and expertise, which in-turn will protect citizens, businesses, critical infrastructures of the state, and e-governance services by establishing a collaborative platform for cyber security to.
Jun 2016 - Present
Guest Faculty
Current
Kerala Media Academy - India
Online PR, Programmatic Advertising, Search and Display advertising, Social media monitoring
Oct 2017 - Present
Guest Faculty
Current
Indian Institute Of Information Technology And Management-Kerala(Iitm-K)
Online Public Relation for Information and Public Relation Department (I & PRD) Govt of Kerala
Jan 2017 - Present
Digital Marketing Director
Apr 2023 - Jan 2024
Guest Faculty
Keltron Knowledge Services Group
Digital Marketing Program designing, managing and training
Feb 2002 - Mar 2018
Digital Marketing Consultant
As an Inbound Marketing Consultant in Surprisel Pte Ltd.: Proving inbound marketing plans to drive traffic to company’s new business venture KoreanWp.com generating sales leads at the top, middle and bottom of the funnel I assist in the set-up, design and management of KoreanWp.com’s social media and content marketing The core component of my Inbound.
Sep 2014 - Dec 2014
Manager - Digital Marketing And Business Development
Business Development and Strategic Marketing of SURPRISEL Pte Ltd's ePortals like www.surprisel.com.sg, www.glammod.com, www.surprisel.com.my, and www.koreanWP.com Apart from the responsibilities in overseeing the Business Lead generation activities of fellow employees; I am working in counterpart with E-Commerce Management and Technical team, and myself.
Dec 2013 - Dec 2014
Functional Expert (Business Process Management)
Derived effective Online Lead Generation model (Inbound) for the promotion of ‘Tekno OTA travel solution’ using Folksonomy algorithm, and applied through different marketing verticals like Niche and Viral in a collaborative way using SEO and SMO tactics and made branding task more comfortable through ' Get Found Tactics'. Marketing Grade has been improved.
Dec 2011 - Nov 2013
Executive Secretary
I was responsible for eliciting Requirement Specifications by BAE internal team and developing a high level Product Requirements Document (PRD) and an elaborate Requirements Specification for the software development wing for subsequent design, development, and testing activities. An unique blend of business and technical savvy being applied over the.
Jun 2008 - Nov 2011
Project Manager
Key Responsibilities: B2B Case:- Preparing proposals & Bidding, CoCoMo, Requirement Study, SRS Preparation, Software Architecture design/ Modeling, Project Management, QA & Auditing, Internal:- Branding and online promotion of keralanext.com news portal Major Projects: Development, Testing, Commissioning and Online PR activities of India’s most popular.
Jun 2007 - Jul 2008
Manager (Keltron-Vist Project)
Responsibilities: Design, Maintenance, and Management of IT Training Projects for 7 KELTRON IT Centres spread across Kerala and Software Development Activities of VIST IT Solution Provider.Major Projects: Solution provided for BigPond, Technologies, Technopark for Software Modeling, Architectural design, Technical Documentation. Centralized Management.
2001 - Jul 2007
Oct 1999 - Jun 2001
Software Programmer/ Edp Assistant
Shines India Pvt Ltd
Participated with Software Development work of Hotel Management and Accounting package. Foxpro and MS Access were used for Hotel Managent Software. Qbasic is used for the development of accounting package- non GUI applications.
Oct 1994 - Jun 2001
Business Promoter
I had been working as a Business Promoter (Part time) with The Hindu News Paper, Trivandrum (from 1996 June till 1999 October) responsibility includes handling seminars at colleges, conducting promotional activities for increasing the circulation of “ The Hindu”.
Jun 1996 - Oct 1999
3 education records
Jayakumar K education
Master Of Business Administration (Mba), System
Lead Auditor (Quality Management Systems), Qms,/ Is Auditing
Indian Institute Of Quality Management, Jaipur, India
Bachelor Of Science (Bsc), Physics
FAQ
Frequently asked questions about Jayakumar K
Quick answers generated from the profile data available on this page.
What company does Jayakumar K work for?
Jayakumar K works for Department of Information and Public Relations.
What is Jayakumar K's role at Department of Information and Public Relations?
Jayakumar K is listed as New Media Management | Data Analytics | Digital Marketing | Web Journalism | IRCA (UK) Certified Lead Auditor at Department of Information and Public Relations.
Where is Jayakumar K based?
Jayakumar K is based in Thiruvananthapuram Taluk, India, India while working with Department of Information and Public Relations.
What companies has Jayakumar K worked for?
Jayakumar K has worked for Department Of Information And Public Relations, Mahatma Gandhi University, Kerala Police Cyberdome, Kerala Media Academy - India, and Indian Institute Of Information Technology And Management-Kerala(Iitm-K).
How can I contact Jayakumar K?
You can use AeroLeads to view verified contact signals for Jayakumar K at Department of Information and Public Relations, including work email, phone, and LinkedIn data when available.
What schools did Jayakumar K attend?
Jayakumar K holds Master Of Business Administration (Mba), System from Vinayaka Mission'S Research Foundation - University.
What skills is Jayakumar K known for?
Jayakumar K is listed with skills including Smo, E Commerce, Consulting, Requirements Analysis, Sdlc, Online Marketing, Blogging, and Business Development.
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