Subject Matter Expert in Media Empanelment Committee, I& PRD, Govt of Kerala

To establish a professional understanding and thereby carrying out skill development initiatives, impart knowledge about digital space, develop cyber defense skills and expertise, which in-turn will protect citizens, businesses, critical infrastructures of the state, and e-governance services by establishing a collaborative platform for cyber security to prevent, combat, investigate and mitigate cyber crimes in a proactive manner, which in-turn will provide a secure cyber space to the society

Online PR, Programmatic Advertising, Search and Display advertising, Social media monitoring

Online Public Relation for Information and Public Relation Department (I & PRD) Govt of Kerala

Digital Marketing Program designing, managing and training

As an Inbound Marketing Consultant in Surprisel Pte Ltd.: Proving inbound marketing plans to drive traffic to company’s new business venture KoreanWp.com generating sales leads at the top, middle and bottom of the funnel I assist in the set-up, design and management of KoreanWp.com’s social media and content marketing The core component of my Inbound Tactics includes: Lexical Analysis & Content creation SEO, SMO Social media marketing Blogging Landing… Show more As an Inbound Marketing Consultant in Surprisel Pte Ltd.: Proving inbound marketing plans to drive traffic to company’s new business venture KoreanWp.com generating sales leads at the top, middle and bottom of the funnel I assist in the set-up, design and management of KoreanWp.com’s social media and content marketing The core component of my Inbound Tactics includes: Lexical Analysis & Content creation SEO, SMO Social media marketing Blogging Landing page creation and optimisation Use of content management and content optimisation systems The creation of marketing personas, marketing offers Dig into complex business processes to help streamline marketing strategy Campaign creation and creative input Lead nurturing and marketing automation Marketing analytics and reporting Show less

Business Development and Strategic Marketing of SURPRISEL Pte Ltd's ePortals like www.surprisel.com.sg, www.glammod.com, www.surprisel.com.my, and www.koreanWP.com Apart from the responsibilities in overseeing the Business Lead generation activities of fellow employees; I am working in counterpart with E-Commerce Management and Technical team, and myself analyze and develop business strategies when working with personas in different business verticals, scope of work also includes Network… Show more Business Development and Strategic Marketing of SURPRISEL Pte Ltd's ePortals like www.surprisel.com.sg, www.glammod.com, www.surprisel.com.my, and www.koreanWP.com Apart from the responsibilities in overseeing the Business Lead generation activities of fellow employees; I am working in counterpart with E-Commerce Management and Technical team, and myself analyze and develop business strategies when working with personas in different business verticals, scope of work also includes Network with existing as well as new contacts and to possibly generating potential leads through online by Branding, and PR campaigns. As a Business Development Manager, from time to time, I am responsible to assist with sourcing, developing relationships with other partner types and various sales channels including media agencies, advertisers, 3rd party customer review agencies and technology platform vendors. Defining algorithms for Branding, Lexical Analysis, Building Reputation, Collaborative Marketing, The Husting, and defining persona are also comes under my overall scope of work. Defined enterprise digital road-map and strategy for two major locations Singapore and Malaysia  Increased conversion rates drastically in 4 month period of time, analysed through A/B and multivariate testing Marketing Grade has been improved from 30% to 75% in the first 6 month period of time  SERP ranking has been improved and always listed in the first 6 positions Based on Pigeon algorithm annotations and Bread crumbs has been updated frequently to maximize ROI  Defined effective KPI and ROI parameters for Search Engine Marketing (SEM) through closed-loop analysis. Show less

Derived effective Online Lead Generation model (Inbound) for the promotion of ‘Tekno OTA travel solution’ using Folksonomy algorithm, and applied through different marketing verticals like Niche and Viral in a collaborative way using SEO and SMO tactics and made branding task more comfortable through ' Get Found Tactics'. Marketing Grade has been improved from 43% to 82% during my period with Teknokraaft  SERP ranking kept stable, and always on top in Google search… Show more Derived effective Online Lead Generation model (Inbound) for the promotion of ‘Tekno OTA travel solution’ using Folksonomy algorithm, and applied through different marketing verticals like Niche and Viral in a collaborative way using SEO and SMO tactics and made branding task more comfortable through ' Get Found Tactics'. Marketing Grade has been improved from 43% to 82% during my period with Teknokraaft  SERP ranking kept stable, and always on top in Google search results Effective buyer personas and Call to Action ensured more leads for our business Conversion rate has been improved dramatically, 30% more conversions have been recorded Show less

I was responsible for eliciting Requirement Specifications by BAE internal team and developing a high level Product Requirements Document (PRD) and an elaborate Requirements Specification for the software development wing for subsequent design, development, and testing activities. An unique blend of business and technical savvy being applied over the entire product realization activities. I enjoy spending time in BAE to understand their problems, and find innovative solutions for their… Show more I was responsible for eliciting Requirement Specifications by BAE internal team and developing a high level Product Requirements Document (PRD) and an elaborate Requirements Specification for the software development wing for subsequent design, development, and testing activities. An unique blend of business and technical savvy being applied over the entire product realization activities. I enjoy spending time in BAE to understand their problems, and find innovative solutions for their requirements. I was working with the engineering counterpart to satisfy BAE’s internal requirements. I played as a key role in cross functional team. I do lead, coordinate, and supervise my work toward the end goal of achieving the result. I had been entrusted to write specifications about single feature sets to a product realization level.Key Responsibilities Identifying Specific requirements of BAE by interacting with e-Facility Manager and by on-going visits to different divisions of BAE, subcontractors and stake holders.  Driving a solution set across eFacility Support teams through stakeholder requirements, product contract, and KPIs defined by BAE.  Developing and implementing a company-wide go-to-analyze plan, working with all departments to execute.  Setting strategic direction based on BAE needs and business goals  Interpreting strategic goals into operational tasks  Making proposals to senior management regarding implications of proposed plans  Evaluating risks and proposing contingency plans  Defining/ Creating business process diagrams, UseCase and Class Diagrams Played a major role in Astroturfing task (Digital Tactics) Show less

Key Responsibilities: B2B Case:- Preparing proposals & Bidding, CoCoMo, Requirement Study, SRS Preparation, Software Architecture design/ Modeling, Project Management, QA & Auditing, Internal:- Branding and online promotion of keralanext.com news portal Major Projects:  Development, Testing, Commissioning and Online PR activities of India’s most popular election related web portals titled www.Indiandemocracy.net, www.libertyindia.com, www.InDefenceofLiberty.org, www.IndianElections.org… Show more Key Responsibilities: B2B Case:- Preparing proposals & Bidding, CoCoMo, Requirement Study, SRS Preparation, Software Architecture design/ Modeling, Project Management, QA & Auditing, Internal:- Branding and online promotion of keralanext.com news portal Major Projects:  Development, Testing, Commissioning and Online PR activities of India’s most popular election related web portals titled www.Indiandemocracy.net, www.libertyindia.com, www.InDefenceofLiberty.org, www.IndianElections.org  Consultancy support and Architectural Design of Documentation Management System Development for Police Department/ Jail (Govt. of Kerala), Official Portal of Govt. of Oman (OEN), ERP for MatsyaFed, Architectural Design for the Re-Engineering work of (OEN), Cochin International Airport(CIAL)- Security Management System, Dept. of SC/ ST- Document Management System, KTDFC- Office Automation System, Land and Revenue Dept- Process Management System, Kerala Agro Machineries Corporation(KAMC)- Quality Management System, Kerala State Inland Navigation Corporation( KSINC)- Office Automation, Metal Industries ( METIND) – Employee Management and Audit Management System, Total Physical Fitness Identification System for Kerala State Sports Council Show less

Responsibilities: Design, Maintenance, and Management of IT Training Projects for 7 KELTRON IT Centres spread across Kerala and Software Development Activities of VIST IT Solution Provider.Major Projects: Solution provided for BigPond, Technologies, Technopark for Software Modeling, Architectural design, Technical Documentation. Centralized Management system Development project of KHRWS  Recruitment Kit for Devaswom Board, Govt. of Kerala.  IT Mission (Agri. Portal… Show more Responsibilities: Design, Maintenance, and Management of IT Training Projects for 7 KELTRON IT Centres spread across Kerala and Software Development Activities of VIST IT Solution Provider.Major Projects: Solution provided for BigPond, Technologies, Technopark for Software Modeling, Architectural design, Technical Documentation. Centralized Management system Development project of KHRWS  Recruitment Kit for Devaswom Board, Govt. of Kerala.  IT Mission (Agri. Portal Development), Govt. of Kerala. Multimedia based project. Trivandrum Medical College Hospital Website development (www.deptmeditvm.org).  Participated with the content creation and compilation work of the Web site and Customer Interacting System Development of Dependable Home Care, Texas, United States of America (www.dependablehomecare.org).  Designed advanced level software training programs esp. in MIS, Software Engineering, Middleware, Socket Communication, Testing and Quality Control, etc for KSEDC Ltd. (Govt. of Kerala). Show less

System Management and Consulting

Participated with Software Development work of Hotel Management and Accounting package. Foxpro and MS Access were used for Hotel Managent Software. Qbasic is used for the development of accounting package- non GUI applications.

I had been working as a Business Promoter (Part time) with The Hindu News Paper, Trivandrum (from 1996 June till 1999 October) responsibility includes handling seminars at colleges, conducting promotional activities for increasing the circulation of “ The Hindu”.