Kyle Jacobs Email & Phone Number

Toronto, Ontario, Canada

• Designed and built an integrated customer journey tracking data incorporating both customer attributes as well as performance metrics and the household level.• Enabled decisions around Digital Billboard deployment via providing post-click performance.• Established business rules for and implemented productionalized delivery of key metrics around Bell's Digital Advocacy Personalization initiative. • Facilitate team-wide ability to tie digital session activity to non-digital events (in billing, contact centres, etc) via Customer ID tagging of activity.

Toronto, Ontario, Canada

• Facilitated targeted rollout of revamped Online Banking Platform based on customer behavioral characteristics• Developed Customer Engagement metrics serving to drive automation of bill payments and funds transfers.• Assisted in prioritization of feature development of a Chatbot via targeted usage statistics and patterns.• Served business partners through the provision of structured data views in business casing for various digital engagement initiatives customer such as Credit View and new alert functionality on the Mobile App.• Supported digital transformation managers through providing dynamic reporting of key digital engagement metrics such as digital adoption, channel interactions, financials, and transaction completion rates. • Produced analyses modelling customer behavior post enrollment in My Credit Score as well as Alert functionality on the Mobile App.• Provided control and test population data in business cases in order to facilitate product development.

Johannesburg Area, South Africa

• Facilitated and novel marketing campaign or sales teams by providing leads generated from developing and productionalizing a Churn Model: explored Random Forests, Neural Network and Logistic Regression• Improved sales team conversion rate by providing more targeted leads generated by developing Propensity Model• Assisted UX, Dev Team and Sales by conducting analysis on data extracted from App and Online log files • Identified gaps in service coverage based on a Clustering model built• Performed Budget allocation to service areas and client segments by implementing Forecasting• Responsible for the data maintenance of the analytics team• Allocated budget to service areas and client segments• Produced a Sales Dashboard for sales consultants to conduct performance tracking as well as forecasting at various sub-sets of their portfolios• Enriched raw transactional data to provide a generic base modelling data store

Johannesburg Area, South Africa

• Developed term pricing model as a stored procedure as part of porting from Excel to Microstrategy• Designed methodology for a new Security Based Finance product to be priced• Created pricing Level Surface Generator – to determine break-even rates and ROI equivalences across permutations of payment schedules, credit-inputs, interest rates and so on.• Developed Pricing Model Index to track and isolate the effect of various input parameter changes• Consulted with Central Finance to incorporate an improved costing methodology into models• Performed stress-testing for Capital Requirement Ratios

Johannesburg Area, South Africa

• Implemented multiple-decrement amortization into term pricing model• Performed feasibility analysis for new Commercial Property Finance products to demonstrate superior returns to prevailing investment vehicles• Performed analysis showing proportions of loans which would be distressed given varying levels of degradation on client base creditworthiness• Extended existing VBA code to allow for exotic/bespoke payment profiles • Created Pricing Exception Reports for Capital Management Committees

Johannesburg Area, South Africa

• Implemented new Exposure at Default Methodology into both point-in-time and term models• Automated extraction of liquidity premium and funding curve data• Preformed analysis to demonstrate increase in premiums required to offset a re-grading of customer base