Kelly Murphy Email & Phone Number

Brookline, NH, US

Brookline, NH

Interior decorating services for residential and commercial spaces, providing stylish furnishings, space planning and color selection, furnishings, accessories, and window treatments.

Nashua NH

referral networking group

Non-profit therapeutic riding for challenged children and adults.

Developed go-to-market strategies for practitioner segments in the complementary and alternative medicine space selling nutritional supplements through a distributor model. Built comprehensive qualitative and quantitative profile and SWOT analysis for 15 customer segments, providing the foundation for integrated marketing platform and vision for ultimate.

Strategized lead generation initiatives with business unit owners (channel, field marketing, product, corporate events). Guided internal clients and vendors on best practices in direct mail, email marketing, e-newsletters, and governance/compliance. Accomplishments: improved customer communications, delivery of emails, and quality of leads.

Directed integrated channel demand generation among merging brands and in line with new value proposition when company acquired. Led development of customer segments acquisition and retention strategies, product marketing and merchandising efforts, and vertical market development. Directed sales, e-commerce & DM channels on go-to-market contact strategies..

Merchandised 5500 SKUs worth $265MM in both mature catalog medium and underdeveloped e-commerce medium. Creatively positioned and promoted product to improve the mix of sales and margin in congruence with strategic goals, retail assortment and vendor promotions. Accomplishments: Increased category revenues 11%, beat budget by 3%, improved margin by 32bps.

Soley responsible for all marketing activities for the Canadian consumer direct marketing photofinishing unit of Nashua Corporation. Accomplishments: improved sales 7%.

Simultaneously responsible for multiple business functions: new market development (vertical and international markets), catalog production and budgeting, new customer acquisition (tradtional direct mail and direct response TV). Accomplishments: launched Canada and UK markets, saved 6% in catalog production, acquired 150K new customers.