Full-service consulting firm dedicated to supporting consumer products companies, manufacturers, and inventors in ideation, commercialization, e-commerce strategy and execution, and retail/brick and mortar on-shelf placement. The firm specializes in acting as a company's Chief Commercialization Officer and Chief Revenue Officer, delivering strategic guidance and hands-on support to drive product success and revenue growth. • Ideation & Commercialization: Lead the development and execution of innovative product ideas, from concept to market launch, ensuring alignment with consumer needs and market trends.• E-Commerce Strategy: Develop and implement comprehensive e-commerce strategies to maximize online presence, drive sales, and enhance customer engagement.• Retail Placement: Secure strategic retail placements by leveraging industry relationships and crafting compelling value propositions for retail buyers.• Market Analysis: Conduct thorough market research and competitive analysis to identify growth opportunities and optimize product positioning.• Revenue Growth: Formulate and execute strategies to drive top-line growth and improve profitability through effective pricing, promotion, and distribution tactics.• OEM Partnerships: Developed strategic partnerships with original equipment manufacturers (OEMs) to co-create and launch innovative products.

Global Color Management company offering hardware and software solutions for leading brands, designers, and photographers in over 100 countries since 1970.• Executive Leadership Team Member responsible for managing all aspects of the Global B2C Consumer Business Unit - E-Commerce Strategy and Execution, Product Management & Development, Product & Brand Marketing, Marketing Communications, Channel Marketing, Sales

Leading Home & Hardware consumer-products company with $350M in annual revenue supplying over 14,000 unique SKUs in 32 categories with 18 National Brands.• Top Marketing Executive responsible for leading 6 departments – Product Management, Product Development, Marketing Communications, Channel Marketing, eCommerce and opening/staffing a Shanghai-based New Product Merchandising/Sourcing team• Actively leading the development, commercialization and launch of 8 New Product programs with targeted annualized revenue of +$25M in 2021• Redesigned and optimized New Product “Speed Development Process” to replace/update the previous Stage Gate Process to eliminate unnecessary inefficiency and redundancy• Developed Pricing Analysis, Measurement, and Monitoring tool targeting our $40M Local Sales Market poised to deliver +$1.2M in EBITDA growth in 2020/2021.• Led new product development and design team in creating 21 new product proof of concepts and prototype-stage innovations to solidify strategic relationship with The Home Depot. Go-forward plans for 6 new SKUs launching in 2020/2021 driving a potential +$10M in Sales, increasing revenue at The Home Depot over 2X.• Manage 8-person eCom Team responsible for +100% revenue growth in 2020 to +$16M in Sales. Planning and executing eCom-exclusive product line in 8 key product categories and over 50 SKUs, focusing on Home Environment, Paint, Builders Hardware, and Consumer Electronics.• Formulate and present Marketing Department Executive strategies for monthly and quarterly Board of Directors meetings and budget presentations.

A global leader in industrial tools, security hardware, and engineered fastening products, Stanley Black & Decker (NYSE: SWK) generates $12.7B in annual revenue across more than 100 countries. • Lead the post-acquisition integration following the merger of Stanley Black & Decker and IDL Tools International. Execute the customer and brand-strategy transition of all sales, marketing, channel marketing, and customer service functions. Overhaul the full pricing and program structure for all existing customers. • Manage Customer Service Department; 30 National Outside Sales Managers across the United States and Canada; and entire Sales, Trade and Marketing P&L for the Kenilworth, NJ Business Unit, stakeholders, and customer base.• Develop the strategy and tactical measures to exit non-essential product lines and business units. Ensure profitability and P&L stability while seamlessly transitioning the customer base to outside manufacturing partners. • Successfully maintained and transferred all customers to the Stanley Black and Decker National Sales Team. Navigated challenges caused by unknown information, tariff increases, and supply chain disruption. • Effectively communicated with customers and outside sales representatives, maintained production levels to meet customer needs, and preserved business relationships during the merger. • Travel 25% throughout North America to meet with customers, suppliers, and vendors; conduct regional sales training; and participate in trade shows and industry events.

One of the largest US-based straight edge blade manufacturers in the world, IDL Tools produces high quality, innovative products for leading brands and retailers. IDL Tools International merged with Stanley Black & Decker in 2018.• Led the sales and commercialization strategy for the company, guided the design of new products, and managed new business development with Fortune 100 clients. Played a central role in building one of the largest US-based blade manufacturers in the world, expanding sales from less than $500K in 2005 to over $21M in 2018. • Managed a network of more than 30 National Outside Sales Managers, the Customer Service Department, and two Regional Sales Managers.• Established IDL Tools as the #1 US-based partner in the space for B2B alliances, while building key collaborations with the world’s leading tool brands and retailers. Maintained a focus on providing high quality products and served as a trusted advisor in the areas of pricing, innovation, packaging, and assortment mix.• Developed internal strategies for key PLR opportunities, with full responsibility for pricing, programming, and proposal execution. Successfully secured new business with 85%+ of the PLRs in which the company participated.• Helped create the direct response TV program, media spend strategy, and retail execution strategy for one of IDL’s first hero SKUs. Partnered with National Home Center to achieve a 100% sell-through in less than 2 months. Developed the DRTV script and appeared on the QVC “Great Gifts” segment to sell 10,000 units during a small number of airings. • Played a major role in the successful acquisition of IDL Tools by Stanley Black & Decker in 2018. Served as a key member of the presentation team during private equity and SB&D meetings, developed post-acquisition revenue forecasts, and illustrated a plan to integrate IDL’s production capabilities into SB&D’s existing manufacturing organization and product portfolio.