Kelli Knight Email & Phone Number

Atlanta, Ga, Us

Worked cross-collaboratively with key marketing and sales stakeholders to develop and execute growth strategies for small, mid-sized, and enterprise business segments across multiple verticals. Defined and delivered marketing programs that generated new sales pipelines and expanded on existing opportunities within target accounts. Utilized GTM research specific to industry sectors, organizations, and personas to create and execute multi-touch account-based marketing campaigns focused on demand generation and deal acceleration within strategic accounts. Key ContributionsDeveloped and implemented the Account-Based Marketing (ABM) strategy that drove predictable activity and improved the quality of the sales pipeline. Coordinated with cross-functional teams to build comprehensive always-on ABM multichannel programs, optimizing engagement within high-value target accounts and impacting pipeline growth.

Valencia, Ca

I was involved in developing strategic plans designed to maximize revenue generation by initiating integrated marketing/promotional programs. I leveraged customer data, analytics, and research-derived insights to identify the needs of the customer and understand market trends to build appropriate go-to-market programs for new product innovations, and new and existing customer retention efforts. I drove multi-functional collaboration with key stakeholder groups to ensure alignment and execution of KPIs and priorities of the business. I managed the execution of multichannel campaigns ensuring consistency and alignment with the company's strategic vision.Key Contributions:• I drove multi-functional collaboration to ensure alignment and execution of KPIs and priorities of the business. • I implemented a successful corporate rebranding initiative to update and redesign all branded assets, ensuring compliance with Brand Guidelines.• I managed the corporate brand while ensuring quality control and regulatory compliance of all marketing materials. Ensuring compliance with corporate guidelines and government regulations related to marketing content for FDA-regulated products.

Woodland Hills, Ca.

In this role, I was responsible for driving B2B and B2C marketing and communication programs for multiple business segments including National Accounts, Local Groups, Individual, and Medicare lines of business. My primary objective was to develop annual growth and retention strategies and formulate a communication strategy to keep membership targets and key accounts informed of local mandates and changing federal compliance regulations and requirements. Key Contributions:• In collaboration with cross-functional teams I played a key role in expanding retention efforts at renewal by conducting qualitative research and market and trend analysis in profitable markets. • Led a cross-functional team to implement an awareness campaign executing projects in 14 states. Resulting in a decrease in call volumes and consumer interactions by 50%.

Woodland Hills, Ca

In this role, I developed and implemented multi-state B2B and B2C communication strategies for Individual, Local Group, and National Account business segments. My primary objective was to improve customer loyalty and retention efforts and enhance member experience by delivering relevant and timely communications. I was responsible for improving awareness and increasing engagement by developing corporate sponsorships, community outreach programs, and corporate events including the Los Angeles Lakers and Los Angeles Kings sports franchise.Key Contributions• Launched a Health and Wellness awareness campaign leveraging corporate sponsors to develop community outreach programs and corporate events aimed at educating 70K students on the importance of a healthy lifestyle. • Launched a statewide awareness campaign in support of CA Senate Bill 853: The Health Care Language Assistance Act saving $1.35M annually by collaborating with program stakeholders to develop communication campaigns designed to notify 8M impacted members and groups of key program requirements.

Woodland Hills, Ca.

In this role, I was responsible for developing, executing, and managing multi-channel B2B and B2C marketing initiatives across all audiences for the west region. I worked cross-collaboratively with key marketing and sales stakeholders to develop and execute go-to-market campaigns for new product launches. • Delivered a suite of B2C/B2B collateral and communication templates to be used at various levels of engagement to launch Anthem Blue Cross’ telehealth platform LiveHealth Online.