Karina Konkova Email & Phone Number

Amsterdam, North Holland, Netherlands

Responsible for building a strong international MY.GAMES brand both internally and externally (b2b, b2c, b2e, b2i communications):- Creating a 360 brand communications strategy for all key audiences (media, partners, industry, employees, candidates, investors)- Building and managing a communications department (10+ people)- Building brand awareness across markets worldwide, including Europe (UK, Germany, France, Spain), Asia (Japan), Latin America and others- Coordinating agencies and freelancers ww- Developing and launching strategic projects and partnerships worldwide (Google, Unity, Facebook, regional gaming associations, etc. )- Initiating participation of company representatives in major industry events: Gamescom, GDC, PGC, GI Live biz, VentureBeat Summit, London Games Festival etc;- Strategic corporate and IR comms- Developing company's SM channels- Building MY.GAMES employer brand from the scratch - PR of the company's top executives- CSR projects, researches and collaborations with non-profit organisations

The Hague Area, Netherlands

Responsible for building of a communications department from scratch for the CIS market, implementing PR activities, community management, and work with opinion leaders and key media in the region:- Developing communications strategies and implementing communications activities for Blizzard's major titles, including World of Warcraft, Overwatch, Diablo, Starcraft, Warcraft, Heroes of The Storm, Hearthstone. - Rising awareness of products in the region, building relationships with the media, developing a local community and esports events. - Building relationships with the largest partners in the region, local celebrities, running creative companies in digital, media and offline. - Supporting Blizzard's international events, including Blizzcon, esports leagues- Handling participation in major gaming exhibitions in the region- Launching and developing of local social accounts for the company and its key titles

As Head of Games PR I oversaw all external product comms, developed and implemented PR campaigns for company's key games titles (10 products on PC, mobile and console platforms):- Developing 360 comms strategies to support new launches and rise awareness on current games in portfolio- Building relations with key gaming media and influencers including relevant vlogers, streamers, guilds, community leaders and publics in social networks- Managing b2c and b2b events, community activities and creative campaigns- Initiating participation of company representatives in major industry events- PR Team management (CIS and Europe)- Crisis management- Speechwriting and briefings for company's key spokespersons- Representing company's interests at profile conferences (i.e. DevGamm)Products: Warface (PC multiplayer online FPS), Revelation (MMORPG), Armored Warfare (tank multiplayer online action), Skyforge (MMORPG, PC+PS4), Perfect World (MMORPG), ArcheAge (MMORPG), Allods Online (MMORPG), HAWK: Freedom Squadron (Mobile) etc.

At OOTB I was responsible for new business, winning new clients, participating in tenders, developing communication and advertising strategies for clients, briefing creative teams, and much more. In less than 2 years the number of active tenders increased 15 times, the agency acquired 3 new major clients.

In this role, I was responsible for client relations and team management, PR strategy development, digital PR, TTL campaigns and CSR projects, crisis management and consulting for current and potential clients. Among the clients I worked with were Avon, Kraft Foods, Johnson & Johnson, Canon, Siemens etc.