Kevin Zhang Email & Phone Number

• Develop and implement comprehensive paid media strategies across Google Ads (Search, Display, Performance Max, YouTube), Microsoft/Bing Ads, TikTok Ads, and Facebook Ads, managing monthly ad budgets of up to $100K.
• Lead the development of messaging, creative assets, and overall campaign vision in collaboration with creative teams.
• Set up, optimize, and troubleshoot tracking systems (e.g., Google Tag Manager, enhanced conversions, event tracking) to ensure accurate attribution.
• Conduct account-wide performance audits and lead quality reviews to identify optimization opportunities.
• Build and optimize custom audiences, lookalike audiences, and advanced audience segments for highly targeted campaigns.
• Consult clients on paid ad strategies, leveraging market research, historical data, and audience insights.

Santa Ana, California, United States

• Responsible for all inbound/outbound lead generation efforts for PPC & SEO service lines.
• Created comprehensive digital audits for prospects, including keyword analysis, website performance evaluations, competitive analysis, and actionable PPC recommendations.
• Collaborated with PPC specialists to strategize and optimize Facebook Ads campaigns, assisting with minor campaign management tasks, performance reporting, and tracking troubleshooting.
• Developed tailored case studies & marketing collateral to support PPC pitches, incorporating insights from audits and campaign data.
• Implemented third-party tools (CRM systems, automation tools, sales intelligence) to streamline sales operations and improve campaign tracking.
• Supervised 2 PPC specialists and 1 sales assistantTools: SEMrush, Copper CRM, Uplead, Hunter.io, Zapier, Google Suite, Clearbit Connect, Asana, Trello, Calendly, Mailshake, Mailchimp, Google Data Stuido, Google.

Orange County, California Area

• Fortune 500 HR consulting & recruiting firmDuties:
• Developed new business opportunities and grew an existing client base by cold calling, emailing, & LinkedIn message.
• Met with hiring managers to fully understand needs, evaluate environment/culture, & establish an efficient plan to placement.
• Interview, evaluate and place finance/accounting professionals in direct-hire positions at all corporate levels.
• Act as a labor/hr consultant for clients providing up to date job market statistics, work culture recommendations, succession planning, & other resources.
• Provide career guidance and resume recommendations to candidates.

Orange County, California Area

An ERISA Trust with an annual contribution of ~$200 million dedicated to providing innovative healthcare solutions for it's members.

Orange County, California Area

D1 private high school located in Orange County

Orange County, California Area

• Trained and developed new personal training counselors
• Identified relevant metrics on club reports and made changes to maximize team efficiency
• Closed an average of $20,000 worth of training programs monthly
• Marketed on social media platforms to generate a stable flow of leads
• Evaluated fitness capabilities and goals to customize workouts for members

Orange County, California Area

Master Of Business Administration - Mba, Applied Analytics

Relevant Course Work: Quantitative Analysis for Business Operations, Accounting/Financial Management, Marketing Management, Information &.

Bachelor’S Degree

Activities and Societies: Theta Chi, Alpha Phi Omega