Kyle Perrin Email & Phone Number

San Luis Obispo, California, United States

As a Paid Media Team Lead at Etna, I spearhead SEM strategies to drive revenue growth through paid advertising channels, overseeing the full lifecycle of campaigns from inception to optimization. I manage campaign strategy, performance to plan, and ROI while staying ahead of industry trends to enhance paid media programs. My role includes leading a team, providing coaching on best practices, and conducting performance reviews. I also maintain strong client relationships, collaborate with cross-functional teams, and partner with vendors like Google Ads, Meta, and Optmyzr to expand support channels. Data-driven optimization and strategic innovation are key to ensuring campaigns meet and exceeded client goals and objectives.

San Luis Obispo, California Area

As a Marketing Operations Supervisor, I led a team of specialists to drive impactful marketing campaigns and ensured we met strategic client objectives. I oversaw team capacity, production, and the delivery of high-quality work, prioritizing urgent or sensitive client projects when necessary. My role involved providing budget insights, fostering professional development through mentorship and training, and conducting performance evaluations. Additionally, I stayed on top of industry trends, proposing innovative products and procedures that improved our offerings. Success in my role was defined by team efficiency, client satisfaction, and meeting monthly revenue goals.

San Luis Obispo, California, United States

Thriving in the Senior Marketing Specialist role demanded a proven history of analytical thinking and precise strategic execution. My responsibilities extended to analyzing the effectiveness of implemented activities to continually enhance outcomes. Driven by a strong desire and aptitude for strategic skill development, I routinely balanced between creative thinking and maintaining a meticulous attention to detail and accuracy. I served as the Local SEO Subject Matter Expert (SME) but executed tactics across multiple service lines including social media advertising, integrated marketing campaigns, email marketing, keyword research, landing page development and optimization, content marketing, and SEO as well.

San Luis Obispo, California Area

As an Online Marketing Specialist, I was responsible for performing marketing activities as defined by a client’s strategic marketing plan. In this role, my primary focus was in SEO (link building), keyword research, with emphasis and expertise in Local SEO. It was incredibly important for me to not only know how but also why these digital marketing channels were important to a client's marketing mix and the impact they had on achieving a client's objectives and goals.

Paso Robles, Ca.

As an Account Supervisor with Position A, I worked closely with Principals, Directors, and Managers of small, medium, and large Marketing/PR agencies to establish strategy for email lead generation campaigns. In a collaborative setting, I engaged in creating lucid and incisive messaging, defining list parameters, building accurate lists of marketers, managing email campaigns, and reporting the data to my clients. Lead generation and business development is integral to the longevity and vigor of any Marketing/PR agency and I'm proud of the role I have played in generating leads and closing business for my clients.

San Luis Obispo, California Area

Barnett Cox & Associates is a top Public Relations and Marketing firm on the Central Coast.As a Marketing Intern I was lucky enough to be included in brand management and rebranding projects, research and business development support, project concepts and creative development, and client meetings.I had such a great experience working with a fantastic group of people!