Jesper Klæbel Email & Phone Number

Copenhagen, Dk

Herlev, Hovedstaden, Danmark

København, Hovedstaden, Danmark

UNITED.IO is NFT market place for furniture and objects driven by a community with an ambition giving back to the creators and beatifying the upcoming metaverses. I have managed the company in the early stage for upcoming metaverse. A role that has required skills for understanding new technology (NFT, Blockchain, Web3, Crypto etc) and new consumer behaviour.It has required the ability to manage very different internal and external people, strategic thinking developing of platform… Show more UNITED.IO is NFT market place for furniture and objects driven by a community with an ambition giving back to the creators and beatifying the upcoming metaverses. I have managed the company in the early stage for upcoming metaverse. A role that has required skills for understanding new technology (NFT, Blockchain, Web3, Crypto etc) and new consumer behaviour.It has required the ability to manage very different internal and external people, strategic thinking developing of platform, building a community and fund raising. Show less

GUBI has been in a transformation from an entrepreneur company to a corporate company after GUBI was bought from a private equity company. My roles have been a palette of many skills according to the demand, but mainly 3 areas of responsibilities.I have been part of the management for years and a key pillar in the culture and DNA.Head of Marketing. - Establishment of Brand Foundation and Brand Guidelines.- Establishment of Marketing Strategy and operational… Show more GUBI has been in a transformation from an entrepreneur company to a corporate company after GUBI was bought from a private equity company. My roles have been a palette of many skills according to the demand, but mainly 3 areas of responsibilities.I have been part of the management for years and a key pillar in the culture and DNA.Head of Marketing. - Establishment of Brand Foundation and Brand Guidelines.- Establishment of Marketing Strategy and operational execution.- PR and social media responsible.- Trade marketing. Tools and assets.- Campaign planning.- Maintaining price lists.- Management of internal Graphic Design Studio.- Project manager of virtual product launches.- Project manager of 3D production.- Establishing inhouse photo studio for packshots production.- Product training videos.- Sourcing and production of print buying. Business Development Responsible of digital tools & services- Developed and implemented Business Management System /ERP (Odoo).- Developed and implemented B2B and B2C website. (Odoo, Shopify)- Developed and implemented Product Information Management (Inriver).- Implemented Digital Assets Management System (Filecamp and latest Vocast).- Implemented a Partner app. An incentive program for staff on the shop floor by product training, social wall, event, news, and digital tools.- Developed and implemented Intranet (Smartsheet and Filecamp).- Establishment of brilliant basics in how GUBI operates.- Optimising internal processes and tools. (Smartsheet).IT Responsible till Spring 2021- IT strategy and budget planning.- Outsourcing and maintenance.- First line support.- Optimising IT tools.- Securing against cyber-crime.- Education.- IT platform with both Windows, OS and IOs systems. Show less

Copenhagen

Consultancy and specialized in Digital shopping due to the changing consumer behaviour and increased mobility, that challenges today's retailers to be more innovative and focused on Owned media channels. Consumers demand price transparency, content, social sharing, and that is whether they are online or in physical store. They want the best from both world. My role was to advice and execute the required solutions. Competence:• Strategic and tactical… Show more Consultancy and specialized in Digital shopping due to the changing consumer behaviour and increased mobility, that challenges today's retailers to be more innovative and focused on Owned media channels. Consumers demand price transparency, content, social sharing, and that is whether they are online or in physical store. They want the best from both world. My role was to advice and execute the required solutions. Competence:• Strategic and tactical consultancy.• Development of instore displays.• Development of instore tablet integrating social network, inventory and e-comm.• Marketing Resource Management.• Digital shopping. Combining online and offline shopping.• Trade marketing. Show less

Copenhagen

Established a luxury lingerie brand as partner.Developed Business plan, Brand Foundation, Investor plan, Digital communication, Social Media, ERP system and developed Supply Chain system including Consumption database.www.violasky.com

Copenhagen

Key account responsible with focus on 360 channell marketing / Omni channell according to many services within IUM portfolio. • Media spending• Market research and analysis• Retail optimisation• Social media strategy• Brand activation and event• Cost saving on graphic services and purchasing

Copenhagen Area, Denmark

As VP Trade Marketing for PANDORA, I was reporting directly to the Senior Vice President for Marketing and was a member of the global management team.My principle responsibilities have been Trade Marketing, Digital Retail and Management of our internal graphic design department.The position required brand guarding internationally and nationally. My work demanded strategic planning, tactical execution of campaigns and promotions and daily operation internally with departments… Show more As VP Trade Marketing for PANDORA, I was reporting directly to the Senior Vice President for Marketing and was a member of the global management team.My principle responsibilities have been Trade Marketing, Digital Retail and Management of our internal graphic design department.The position required brand guarding internationally and nationally. My work demanded strategic planning, tactical execution of campaigns and promotions and daily operation internally with departments across the company and external agencies. Results and successes• Establishing Brilliant Basics in the global organisation.• Establishing knowledge sharing in Global marketing team and external partners / agents.• Digital retail strategy.• In-store communication strategy for more than 10.000 doors globally.• Establishment of a ‘PIM’ and ‘PCM’ database. • Economies of scale.• Promotion plans. • Establishment of a Design and Graphics department supporting global department• Developing of Product matrix and market maturity.• Brochure strategy: Prioritizing areas of focus (achieved 30% in savings) Show less

Copenhagen Area, Denmark

Head of tactical in-house agency supporting national and international clients regarding all kind of trade marketing activities and service department for DDB Denmark Group agencies.

Copenhagen Area, Denmark

Account Director for McDonald's Denmark regarding tactical execution of bot AtL and BtL activities according to worldwide strategy and national sales targets.People Management of internal team and cooperation with external partners.

Procurement of graphical services, establishing of IT platform. MRM (Marketing ressource Management), implementation of Brilliant basics and people management of studio workers.

Procurement of graphical services, establishing of IT platform. MRM (Marketing ressource Management), implementation of Brilliant basics and people management of studio workers.