Klára Szikla Email & Phone Number

Responsible for creating long term innovation strategy and manage innovation projects for 5 core countries + export countries.• Create a long-term innovation strategy for the group: arrange innovation brainstorming sessions, identy benefits & investment needs, support decision making• Develop clear and low-complexity innovation process• Ensure that the international & cross-functional project team deliver against the plan and timeline • Manage ongoing innovation projects for 5 countries• Defining project scope, objectives, milestones and deliverables• Identifying, analyzing and managing project risks• Tracking activities against the detailed project plans and ensure that all milestones are achieved within the agreed timeframes

Responsible for the project management throughout the entire project lifecycle including conception, project proposals, results delivering and evaluation.• Managing cross-functional teams to assure OTIF project development and readiness• Assure smooth follow-thorough on SmartGate (SABMiller’s innovation process) compliance and project management key steps• Contribute to an actionable long term company innovation strategy by organizing regular innovation ideation sessions around a specific topic and managing relationship with other SABMiller innovation counterparts to steal with pride and gather learnings

Supported the decisions of the commercial management by providing actionable consumer insights.• Active participation in re-launch of regular brand tracker, prepared ad-hoc analysis on brand performance & consumer perception and conducted qualitative & quantitative researches.• Took active part in yearly strategic planning process by translating consumer, customer and competitor insights into brand / channel / value pool strategies

Provided market research consultancy for retailers and manufacturers.

Made provisions for doubtful accounts for 5 countries in multinational environment.

Google Digital Garage Certification, Online Marketing

26-module online course for digital marketing fundamentals by Google. Tutorials from website to online marketing and beyond

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