Matthew Klein Email & Phone Number

Atlanta, Ga, Us

Matt leads North Highland’s Marketing, Communications, Sales Enablement, and Sales Operations functions. As a Managing Director, Matt is responsible for the strategic direction of the firm and serves as a Client Partner in Life Sciences. In addition, he leads the firm’s Transformation Office serving as Chief Product Owner (CPO) of its Enterprise Business Agility Program (EBAP). In this role he focuses on operationalizing North Highland’s growth strategy, improving the speed-to-market of products and services while enabling innovation and repeatability at scale. Matt owns client satisfaction and voice of customer programs at the firm. In addition to CMO, he also was COO from 2018-2020. North Highland makes change happen, helping businesses transform by putting people at the heart of every decision. Partnering closely to design and deliver change, we turn challenges into opportunities. It’s how lasting progress is made. As the world’s leading change and transformation consultancy, our award-winning services – powered by data and digital expertise – unleash untapped potential at the intersection of workforce and operations.

Atlanta, Ga, Us

During his time as North Highland’s Chief Operating Officer (in addition to Chief Marketing Officer), Matt led the firm’s operations, solution development, resource management, talent acquisition, and knowledge functions. During this time, the firm saw record YOY profit growth and improved performance across the operations functions.

Atlanta, Georgia,, Us

North Highland is a member firm of Cordence Worldwide, a uniquely agile global management consulting alliance. Matt serves on the Board, along with the CEOs of the other member firms.With over 5,100 professionals across 25 countries, Cordence firms help clients all over the world achieve remarkable, sustainable results. Our independent Member Firms share world-class capabilities and expertise, but maintain the autonomy to serve each individual client free of distant influence or agendas.

London, Gb

Head of global marketing and communications for Aon Benfield, a $1.5 billion division of Aon and the world’s leading reinsurance intermediary and capital advisor, with locations in 50 countries.Responsible for setting strategic marketing direction and developing global brand strategy and positioning. Leader of team focused on brand strategy and value proposition development, marketing campaigns that drive value, internal and executive communications, public relations, interactive marketing, market and client research, marketing activities around new product launches, and advertising.Member of Aon’s Executive Leadership Team (120 top executives out of 60,000 employees), Aon Benfield Global Operations Leadership Team, and Aon Knowledge Sharing Steering Committee.Identified marketing initiatives through customer and market research, and developed targeting and segmentation plans; helped identify $100m in organic growth opportunities and improved client retention to 95% in our largest region.Led 18 month brand architecture project that resulted in 3 core brands (down from 15) and more client-centric structure.Led team that launches ~100 reports/studies annually to support our differentiation as the industry thought leader.Oversaw PR efforts that resulted in 74% favorable coverage (25% neutral) and advertising equivalent value of $1.3m against advertising spend of less than $0.3m, and more than 80 industry awards in 3 years.

London, Gb

Head of global marketing and communications for Aon Benfield, a $1.5 billion division of Aon and the world’s leading reinsurance intermediary and capital advisor, with locations in 50 countries.Oversaw development of core value proposition materials, including capabilities materials, sales collateral, client testimonials, and web content, leading to 7 key wins away from incumbent competitors (>$50m revenue potential).Selected Eloqua as our marketing campaign platform, and integrated with the firm’s proprietary processing system and CMS database to improve the efficiency and effectiveness of our marketing efforts; launched more than 50 campaigns in year 1 and reached 100,000 clients and prospectsLaunched company’s first annual global client satisfaction study, utilizing Net Promoter Score methodology, including survey design and results analysis; utilizing insights in new customer plan development.Designed, launched and monetized a market benchmark survey ($5.5m revenue and 610 respondents in year 1).

London, Gb

Global marketing and communications head for Aon Benfield. Responsible for launch of new “Aon Benfield” brand, post $1.6b merger of Aon Re Global (pre-merger #1 in industry) and Benfield Group (#3 pre-merger).Played lead role in combining the two firms, including change management and culture efforts, communication strategy, and activation materials; contributed to total year 1 savings of over $120m.Launched suite of integrated client-facing materials, highlighting company expertise and reinforcing value proposition; involved with key client pitches including largest single new business win in a three-year period ($7m).Designed intranet structure and content repository to improve knowledge sharing and internal communications; developed extranet content and rolled out in seven languages.Drove branding guidelines globally through more than 50 offices in 35 countries, including external partners.Completed Aon Global Executive Program at Kellogg Business School (Northwestern).

Us

Marketing strategy consultancy founded by Sergio Zyman, the first Chief Marketing Officer at Coca-Cola.Led development of brand growth strategies and value propositions for clients that resonate with their customers and consumers. Primary focus on creating go-to-market product strategies focused on generating sustainable and profitable organic growth for broad range of clients including ConAgra, Alcoa and EDS.Created global expansion strategy and marketing plan for client experiencing stagnant growth in Europe and with little presence in Asia.Translated B2C marketing strategy methodologies for use with Zyman Group B2B clients.Led market research/insights development for clients.Industry experience included Retail, Food Manufacturing, Aerospace, Defense, High Tech, Medical Device, Building & Construction, and Industrial /Materials.

Chicago, Illinois, Us

Summer Associate. Assessed client’s current-state cost/activity operating model and identified a number of areas of opportunity, including improved customer service and issue resolution (call center creation) and significant cost savings ($3.0m).

Chicago, Il, Us

Responsible for generating and growing revenues, growing client base, and building a world-class research organization within region. Consulted with numerous clients on recruiting strategies, workforce planning, compensation benchmarking, interview process design, salary negotiations, and organizational design. Co-Lead for new business development and add-on work with clients including Ernst & Young, The Home Depot, Delta Air Lines, IBM, and Russell Corporation.

Mba, Marketing

Bachelor Of Business Administration - Bba, Finance