As a marketer, I grew up in the early days of technology stewarding major brands globally (Lotus, IBM, Microsoft) as they evolved from selling into corporate back offices to moving hearts and minds in living rooms around the world. Intuiting the profound impact technology would come to have on our lives, I eagerly embraced opportunity to influence how tech brands would not only ride the waves of culture, but shape culture. As a principal at Ogilvy & Mather/NYC leading the IBM brand, my team crafted the Solutions for a Small Planet campaign and stewarded it with the world's largest media spend of one million dollars DAILY. When Wieden + Kennedy called -- the agency that showed the world the impact brands could have on culture -- I moved across the country to help steward the Microsoft brand globally (a role that included annual presentations to Bill Gates.) Every day at W+K was a master class in mining the intersection of brand and culture to grow the bottom line. I had found work nirvana. While at Wieden + Kennedy, I pivoted from technology brands to consumer brands (PowerBar, MGD, Miller High Life) and new business development. Since leaving Wieden, l have been quite intentional in seeking leadership roles with opportunity to expand my branding tool kit to include product and experience innovation (Ziba Design, SY Partners), digital performance marketing (BNJ, Swift, Wacom, West/SF) and employer branding (SY Partners). Most recently, I was hired by Microland Founder and CEO Pradeep Kar to reposition the global infrastructure brand. The resulting positioning line and campaign, “Making digital happen” reflect the India-HQ’d company’s stature as an infra partner of choice and key tech-stack component for the Fortune 500.