Seed to Sale Cannabis Wellness

As a board member of a luxury cannabis delivery service, I provide advice and guidance on technology, operations, marketing, events, etc.

Primary account: AllerganAtlantic 57 is a brand evolution firm that builds the enduring brands people believe in. Born of The Atlantic’s reinvention from a monthly magazine to media vanguard, Atlantic 57 helps brands adapt to ever-changing market forces, technology, and human behaviors. We work with organizations that aim to disrupt their industries, build iconic legacies, and have a positive impact on people’s lives.Our work is powered by insights drawn from The Atlantic’s best practices and legacy as an influential cultural force and our daily client collaborations. We are a team of experience designers, editorial experts, creative minds, researchers, business analysts, and engineers that brings together the skills needed to reach and inspire people wherever they are.

Built the digital marketing department. Sat on multiple leadership teams including Business Development, Marketing and IT Developed all major digital initiatives (website, SEO, social media, analytics, mobile, video) Developed content hierarchy, messaging, thought leadership programs, and content calendarsRevamped global website twice, each time increasing organic traffic by over 35% month over month Created social media presence; grew all channels year over year by as much as 534% Responsible for GDPR compliance of Salesforce CRM and email systems Collaborate cross-functionally, building consensus amongst global senior stakeholders

Launched a distributed marketing system in under 1 year to over 5000 Health Mart franchiseesConducted on-site training of the system and social media at McKesson's annual conference in Las VegasRepresented the project to the internal Six Sigma team Collaborated with cross-functional teams of engineers, quality assurance engineers, creative teams, external vendors and agencies in the development of the distributed marketing systemCreated detailed project plans and goals to inform budgeting and planning

Responsible for staffing and developing the digital marketing team; over my tenure it grew from 1 to 10 Responsible for the digital marketing strategy across all clients with the largest client budget of $20M Managed all marketing digital roadmaps and project plans Managed all content development, SEO strategies, digital analytics and reporting Responsible for business planning and revenue growth

As the head of Client Service in San Francisco, I was responsible for managing every aspect of the client relationship and working collaboratively with cross-functional teams to deliver the best possible solutions to complex business challenges.Additional responsibilities included business development, career mentoring and talent recruiting.Clients were primarily C level, SVP and VP and founders and I worked directly with them to craft digital, social and brand strategies. Clients:TMZ (site redesign, social strategy, advertising strategy)TechCrunch (site redesign)IndiePub (gaming site redesign, marketing and social strategy)BrightSource Energy (iPad app for IPO roadshow)Fox Entertainment (Terra Nova social campaign)The Bay Citizen (site redesign)Pacific Coast Producers (site redesign, social strategy)

Responsibilities:-Growth, management, retention, and satisfaction of the Levi's account-Strategic leadership/business consulting/business modeling-Engagement leadership-Developing senior level client relationships-Motivating, leading, and managing internal teams-Develop and manage interactive marketing programs-Analytics, recommendations, optimization-Financials-Cross-discipline collaboration within companies across the organization (TrueAction, GSI Commerce)Activities:-Ecommerce-Social media strategy-Online Advertising-Email campaigns, retargeting, CRM strategy-Video/Photo shoot production-Acquisition/Conversion e-commerce strategy-SEO-Affiliate marketing

Account Management for McDonalds, Nike Latin America, Nike Asia Pacific, PalmResponsibilities:-Develop 360 digital brand communication strategies-Lead and consult a team of 7-10 to develop online campaigns-Manage creative process and integration among all internal, external, and international partners -Launch seasonal sites globally-Manage video/photo shoots -Analytics reporting and optimization recommendations-FinancialsActivities:-Interactive/traditional advertising-Brand marketing-Strategic business consulting/business modeling-Business development-Project management-Product management-AR, ARGs, virtual worlds -Viral campaigns-Mobile -Social media strategy (domestic/international), community management -Online campaigns-Analytics

Account management on Sprint, Webex, CDW. Managed online and offline advertising campaigns.

Consulted on the development of multiple brand campaigns.

Brand Management, product development, packaging, offline/online, affiliate, sponsorship and corporate marketing.