• Cross-Functional Collaboration: Partnering with cross-functional teams toimplement and execute brand strategies, ensuring alignment with overallmarketing and business objectives.• Market Analysis: Monitoring and analyzing market trends, competitoractivities, and consumer behavior to inform and adjust brand strategies.• Process Development: Developing and implementing effcient processes forbrand asset creation, approval, and distribution, streamlining workfowsto enhance operational effectiveness and reduce time-to-market for brandcampaigns.• Project Management: Implementing project management tools andmethodologies to optimize the brand management process.• Brand Guidelines: Establishing and maintaining brand guidelines, ensuringconsistency in messaging, visuals, and tone across all channels.• Compliance Audits: Conducting regular audits to ensure compliance with brandstandards and guidelines.• Guidance and Support: Providing guidance and support to internal teams andexternal partners to uphold brand consistency.• Stakeholder Relationships: Fostering strong relationships with internalstakeholders to ensure a unifed approach to brand management.• Collaborative Asset Delivery: Collaborating with creative teams, agencies, andother partners to deliver cohesive and impactful brand assets.• Effective Communication: Communicating brand updates and guidelineseffectively across the organization.• KPI Development: Developing and implementing key performance indicators(KPIs) to measure the success of brand initiatives.• Data Analysis: Analyzing data and generating insights to refne brand strategiesand improve operational processes.• Impact Reporting: Preparing regular reports to showcase the impact of brandmanagement efforts.

• Developed and executed multi-channel marketing campaigns to achieve specifcbusiness objectives.• Collaborated with cross-functional teams to align campaign strategies withoverall business goals.• Monitored campaign performance and optimized strategies based ondata-driven insights.• Led initiatives to streamline digital workfows, enhancing team productivity.• Implemented best practices and tools to improve operational effciency.• Provided training and support to team members in adopting optimized digitalprocesses.• Designed and implemented a new leads funneling process integrated with CRM.• Monitored lead progression, tracked conversion rates, and implementedimprovements to optimize the funnel.• Conducted thorough analysis of marketing campaign performance and digitaloperations metrics.• Generated reports and presented insights to stakeholders, using data to driveinformed decision-making.

• Managed Email Marketing and SMS channels.• Led the setup, design, development, testing, deployment, analysis, andoptimization of email campaigns.• Implemented best practices and conducted ongoing research on industrytrends.• Streamlined the email marketing process pipeline for increased effciency.• Served as Project Manager for leads funnel optimization and the end-to-endcommunications plan.• Spearheaded digital transformation efforts for the marketing team.• Utilized Wrike and Airtable to create a real-time single source of truth for allteam members.• Optimized and established new processes and automations for enhancedworkfow effciency.

• Collaborated with a global team to organize worldwide events.• Introduced and successfully implemented industry-leading best practices inevent management.• Solely responsible for coordinating events in Greece and Cyprus.

Head of Sector for Population - Housing Census 2021. Survey collectionfor EU-Statistics on Income and Living Conditions, Household Budget Survey,Qualitative Characteristics of Domestic Tourists, Labour Force Survey.

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