Kelly M. Email & Phone Number

Remote

Buffalo-Niagara Falls Area

Assist instructors in planning agility and dog behavior classesWork with 4-6 scared and/or anxious dogs and pet parents per class to help them become more confidentLead relaxation exercises with pet parents to help them learn about their dog’s behavior Introduce dogs and pet parents to agility equipment and conceptsPlan short agility sequences that work on a specific handling skill or obstacle

San Francisco Bay Area

Buffalo/Niagara, New York Area

• Served on committee that completed groundwork and developed company loyalty program• Curated images and content for the creation of loyalty program website, mobile app,brochures, etc for My Crosby’s Rewards• Trained management and store support (approx. 100 employees) about the loyalty programand how to market it to customers• Designed creative assets for E-Mail marketing campaigns• Scheduled loyalty campaigns using partner’s email and campaign builders• Handled… Show more • Served on committee that completed groundwork and developed company loyalty program• Curated images and content for the creation of loyalty program website, mobile app,brochures, etc for My Crosby’s Rewards• Trained management and store support (approx. 100 employees) about the loyalty programand how to market it to customers• Designed creative assets for E-Mail marketing campaigns• Scheduled loyalty campaigns using partner’s email and campaign builders• Handled 1-800 customer support line for My Crosby’s Rewards• Wrote weekly internal newsletter to ca. 500 employees, including audit schedules,merchandising news, upcoming initiatives and more• Maintained and updated the website for Crosby’s Stores• Developed a social media calendar alternating promotional posts, sale items, planned events,popular content, etc• Grew Facebook audience by more than 100% over 18 months and increased engagement by5%; Boosted social media posts using Facebook Ads Manager for a variety of budgets andcampaign goals• Supervised and trained one directly reporting associate (Customer Support Associate)• Planned and managed pin-up based charity campaigns that raised more than $75,000annually for organizations• Proofed ad POP signs, press Show less

Greater New York City Area

Standardized branding of Pine Street School and Battery Park Montessori by using consistent language and editing• Coordinated with admissions team, administrative staff, and teachers at two schools for various events to ensure suitable social media coverage• Took photos and videos of students in class, outside, on field trips, and at special events for use in marketing materials• Edited photos to adjust white balance, and correct colors and exposure using Aperture, iPhoto, Adobe… Show more Standardized branding of Pine Street School and Battery Park Montessori by using consistent language and editing• Coordinated with admissions team, administrative staff, and teachers at two schools for various events to ensure suitable social media coverage• Took photos and videos of students in class, outside, on field trips, and at special events for use in marketing materials• Edited photos to adjust white balance, and correct colors and exposure using Aperture, iPhoto, Adobe Photoshop and Canva• Created all content being used on social media• Developed a social media calendar using inspiration from coursework,planned events, and popular content, then monitored KPI’s• Built relationships with parents, teachers, visitors and others followingthe schools on social media and those attending in person events• Supervised the collection of content for the “Student Work Archive” Show less

Greater New York City Area

Performed financial transactions and packaged customers’ purchases while delivering excellent customer serviceAnswered customers’ questions and helped solve grievances while customers shop in the storeWent above and beyond by assisting customers seeking items throughout the storePackaged and organized large grocery orders for deliveryWorked as a part of team in day-to-day operations and on special projects, such as inventory

New York, Ny

• Wrote press releases, background memos, story idea memos, and pitches for 11 clients, while maintaining each clients’ unique voice• Pitched influencers and producers stories about a variety of products• Facilitated delivery of materials to clients and members of the press• Tracked media placements and clippings for monthly progress reports• Managed and refined media lists created on Cision and through manual research, and used them to distribute pitches and press kit materials

East Aurora, Ny

• Used CisionPoint to gather appropriate contacts for pitches, press releases, etc. • Researched and developed pitches for various online and national outlets• Pitched reporters and producers via email and phone to gain publicity for clients• Assisted in developing and distributing press releases, media advisories, etc.• Updated and increased follower counts of clients’ social media accounts

Amherst, Ny

• Create a welcome atmosphere for shoppers throughout their visit• Input and count prescriptions in the pharmacy and perform basic office tasks

Williamsville, Ny

• Wrote weekly articles for associate newsletter and developed internal announcements for all 16,000 employees• Compiled and organized media coverage using BurellesLuce and OnAirAudit• Forged partnerships with local businesses to offer associate discounts• Assisted in the creation of social media copy• Uploaded content to associate webpage using WordPress • Attended meetings with Tops HR department, Carr Communications, Senior Management, and Executive team• Assisted in… Show more • Wrote weekly articles for associate newsletter and developed internal announcements for all 16,000 employees• Compiled and organized media coverage using BurellesLuce and OnAirAudit• Forged partnerships with local businesses to offer associate discounts• Assisted in the creation of social media copy• Uploaded content to associate webpage using WordPress • Attended meetings with Tops HR department, Carr Communications, Senior Management, and Executive team• Assisted in the filming of “Tops Monday Minute” videos Show less

Buffalo, Ny

• Wrote and sent newsletters to season subscribers• Created copy for flights on local radio, ads and other marketing material• Discovered suitable demographics and distributed posters, mailings to corresponding locations• Supported marketing staff and helped revise budget sheets and editorial calendars

Amherst, New York

• Filing, data entry, printing contracts

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication, 3.67/4.00

Activities and Societies: • Vice President of Accounts - Marketing Club (February 2014-August 2014) • Member of the Rho Psi chapter.

Bachelor'S Degree, German Language And Literature

Activities and Societies: • Stammtisch (German Club)

Study Abroad, Germanistik, Deutsche Sprache U. Kultur

Activities and Societies: • Member of AK Internationales • Attended various events hosted by the Studentenwerk throughout the year. •.