Khalifa Mahgoub Email & Phone Number

Bahrain

Bahrain

Managed a team of big data architects, engineers and data scientists within the organisation to oversee the development of Big Data and Analytics strategy to enable insights-driven decisions and create AI/ML based models to serve for cost reduction as well as new revenue verticals from PoV (proof of value) to productionization• As part of my role, I was involved in setting up the Big Data & Analytics Centre of Excellence and led the development of data science capabilities across the… Show more Managed a team of big data architects, engineers and data scientists within the organisation to oversee the development of Big Data and Analytics strategy to enable insights-driven decisions and create AI/ML based models to serve for cost reduction as well as new revenue verticals from PoV (proof of value) to productionization• As part of my role, I was involved in setting up the Big Data & Analytics Centre of Excellence and led the development of data science capabilities across the organization. Show less

Bahrain

• Managed the development of first-ever on-premise Big Data Lake within the organisation to build our advanced analytical capabilities• Led the evolution of the Digital Analytics capabilities through the introduction of CDP (Customer Data Platform) to simplify the collection and usage of data from the users of the various digital properties (websites, apps, etc).• Key player in the digital transformation program within the organisation, including key projects such as (5G… Show more • Managed the development of first-ever on-premise Big Data Lake within the organisation to build our advanced analytical capabilities• Led the evolution of the Digital Analytics capabilities through the introduction of CDP (Customer Data Platform) to simplify the collection and usage of data from the users of the various digital properties (websites, apps, etc).• Key player in the digital transformation program within the organisation, including key projects such as (5G roll-out, contextually aware chatbot, digital customer journey, and mobile wallet) Show less

Bahrain

Part of the which developed end-to-end marketing ATL/BTL plan and managed delivery, evolution, and innovation of the propositions in segment roadmap for Micro Segment. Also leading the development of dashboards and presentations to deliver actionable insights through analysing relevant data. Supported in the execution of multi-channel trigger-based campaigns for acquisition, loyalty, retention, revenue enhancement, and up/cross-sell of products as well as services. ✪ Surpassed revenue… Show more Part of the which developed end-to-end marketing ATL/BTL plan and managed delivery, evolution, and innovation of the propositions in segment roadmap for Micro Segment. Also leading the development of dashboards and presentations to deliver actionable insights through analysing relevant data. Supported in the execution of multi-channel trigger-based campaigns for acquisition, loyalty, retention, revenue enhancement, and up/cross-sell of products as well as services. ✪ Surpassed revenue targets by 20% through leveraging analytics and targeted campaigns✪ Established Commercial data mart covering sales, marketing, and other areas✪ Identified growth opportunities and insights using Microsoft Power BI and SQL Show less

Bahrain

- Played a key role in the development of corporate data warehouse, including vendor selection and management. I identified potential data quality issues and provided solutions to optimise process and improve data quality. - Participated in the development of VIVA Corporate Strategy and Business Plan, including complete P&L and cost elements.✪ Provided internal and external reporting, including commercial consumer, business, and enterprise.✪ Implemented first predictive… Show more - Played a key role in the development of corporate data warehouse, including vendor selection and management. I identified potential data quality issues and provided solutions to optimise process and improve data quality. - Participated in the development of VIVA Corporate Strategy and Business Plan, including complete P&L and cost elements.✪ Provided internal and external reporting, including commercial consumer, business, and enterprise.✪ Implemented first predictive analytics project (Social Network Analysis) and integrated use of advanced modelling techniques to optimise marketing campaigns.✪ Performed analytical deep dives on regular basis and communicated results to top management through presentation and interactive visualization such as Microsoft Power BI. Show less

Iraq

I led the pricing function and provided insourcing of pricing unit, including hiring, development, performance management, and continues coaching. I assisted and cooperated in the implementation of CVM initiatives, business plan preparation, and target setting. I liaised with Finance department and identified ways to ensure revenues and margin targets.• Supported product managers in developing new B2C/B2B products, including 3G launch.• Reduced runtime for monthly reporting… Show more I led the pricing function and provided insourcing of pricing unit, including hiring, development, performance management, and continues coaching. I assisted and cooperated in the implementation of CVM initiatives, business plan preparation, and target setting. I liaised with Finance department and identified ways to ensure revenues and margin targets.• Supported product managers in developing new B2C/B2B products, including 3G launch.• Reduced runtime for monthly reporting from more than three days to less than one day through monitoring pricing and revenue related KPIs.• Direct involvement in Business Plan preparation, Revenue and KPIs forecasting and target setting Show less

Khartoum

Managing pricing and planning team at MTN SudanDuties:- Enhance revenue by acquisition, retention and increasing usage from/of mass market customer base.Work with Product Development, Engineering, IT, Customer Care & Sales departments in the performance of a full feasibility study in order to define and communicate the methodology by which the agreed functional.- Develop pricing models based on price elasticity & profitability studies.Work with Product Development &… Show more Managing pricing and planning team at MTN SudanDuties:- Enhance revenue by acquisition, retention and increasing usage from/of mass market customer base.Work with Product Development, Engineering, IT, Customer Care & Sales departments in the performance of a full feasibility study in order to define and communicate the methodology by which the agreed functional.- Develop pricing models based on price elasticity & profitability studies.Work with Product Development & Engineering Departments (who are responsible for product design, the technical feasibility study, the publication of any RFQ's and vendor appraisal / selection) to facilitate progress through promotion / product design and implementation. - Identify marketing potential, telecom contribution, and new market segments for market growthDefine value propositions for agreed segments and sub-segments to drive revenues (acquisition, usage, retention) and develop business cases, forecasting models and feasibility studies.- Review and suggestion of appropriate methodology and techniques to be used for competitor and non competitor analysis, economical analysis, industry trends analysis and review of developments in the telecom technology and management practices. Show less

Sudan, Khartoum

• Played a key role in Assist in the preparation, publication and monitoring of MTN’s 5-year Strategic Plan and Annual Budget and supporting them in the decision making process.• Involved with product throughout all stages of life cycle (conception, business case, definition, development, release, and post release activities for existing and new customer & monitor performance up to EBITDA• Analyze and develop monthly, quarterly and fiscal reports and dashboard; prepare special reports… Show more • Played a key role in Assist in the preparation, publication and monitoring of MTN’s 5-year Strategic Plan and Annual Budget and supporting them in the decision making process.• Involved with product throughout all stages of life cycle (conception, business case, definition, development, release, and post release activities for existing and new customer & monitor performance up to EBITDA• Analyze and develop monthly, quarterly and fiscal reports and dashboard; prepare special reports relating to the progress of commercial performance and budget activities in liaison with segments, products & research team, ensuring cross-functional consistency and effectively communicate all the KPIs to relevant units• Create of business cases for the new roaming tariff plans targeting margin and market position improvement.• Business planning, forecasting & financial modeling for the complete products portfolio;• Tracking and analyzing business KPI’s (Subscribers, Revenues, ARPU, Gross profit, OPEX, Tariff, market penetration, market Share, customer experience etc.) to ensure that they are in line with the business objectives / forecast and identify reason of variance• Independently develop new Excel models, charts and graphs, and procedures as necessary• Analyzed sales performance in terms of distribution footprint & commission to identify opportunities, capitalize on new markets and identify methods to boost product demand which resulted in over 2.7 million net adds to maintain SONA leadership.• Worked closely with other stakeholder departments to achieve targets (Revenue, Subscriber base, Gross Adds) Show less

Sudan, Khartoum

• Understand the regional usage behaviors market sizing, marketing potential, telecom contribution. • Monitor, report regional profitability, utilization performance and improvements. • Plan Annual Business marketing (actual vs. objectives).• Involve with product throughout all stages of life cycle (conception, business case, definition, development, release, and post release activities i.e. post product launch Performance analysis.• Feed into the product development process… Show more • Understand the regional usage behaviors market sizing, marketing potential, telecom contribution. • Monitor, report regional profitability, utilization performance and improvements. • Plan Annual Business marketing (actual vs. objectives).• Involve with product throughout all stages of life cycle (conception, business case, definition, development, release, and post release activities i.e. post product launch Performance analysis.• Feed into the product development process new product development initiatives based on regional market feedback from the product management team, and other departments.Achievements:• Within one year, Market Share increased by 27% and Revenue generating subscribers increased by 70% reaching 6 Million subscribers.• Over a 2 million net adds in 10 months time with 45% share in net adds from less than 15%.• Led marketing process for new site for over 230 sites within one year.• Launch of MTN new numbering range. Show less

Sudan, Khartoum

Responsibilities included:Creating ad-hoc queries and reports as requested and provide on-going analytical support for these requests.Determining reporting needs; designs, creates and generates reports required to facilitate effective business decisions. Reviewing and analyzing the source and accuracy of data that may be used for management decisions. Identifying data quality issues and support the data governance initiative by participating in necessary activities including… Show more Responsibilities included:Creating ad-hoc queries and reports as requested and provide on-going analytical support for these requests.Determining reporting needs; designs, creates and generates reports required to facilitate effective business decisions. Reviewing and analyzing the source and accuracy of data that may be used for management decisions. Identifying data quality issues and support the data governance initiative by participating in necessary activities including data profiling Show less

Worked in several projects:"Software Process Improvement in Small to Medium Enterprises" researchWebsite and web portal of the research center