Kevin Mcloughlin Email & Phone Number

Toronto, Ontario, Canada

Toronto, Canada Area

MarketOne is an integrated global demand generation agency, which works with clients to create and nurture leads, retain and grow customers, and give them the confidence their marketing investments will produce quantifiable returns.Managed client budgets of over $2M. Owned and grew relationships with global clients such as Intel, Lenovo, Symantec, Kubota, ShredIT, Cisco, Sage and athenahealth. Developed client proposals and negotiated account budgets. Identified opportunities and grew… Show more MarketOne is an integrated global demand generation agency, which works with clients to create and nurture leads, retain and grow customers, and give them the confidence their marketing investments will produce quantifiable returns.Managed client budgets of over $2M. Owned and grew relationships with global clients such as Intel, Lenovo, Symantec, Kubota, ShredIT, Cisco, Sage and athenahealth. Developed client proposals and negotiated account budgets. Identified opportunities and grew account revenue. Managed and mentored account managers and interdepartmental delivery teams. Developed internal process improvements and training for project teams. Show less

Toronto, Canada Area

Spearheaded client projects from concept development to launch, driving results-oriented solutions. Collaborated with clients and subject matter experts to define business objectives, crafted project plans, managed budgets and resources. Consistently delivered high-impact demand generation projects including email nurture campaigns, data analytics initiates and platform migrations.

Toronto, Canada Area

Drove client success by architecting project plans, managing high-performing teams, and delivering results-driven solutions. Developed and executed marketing automation strategies that sparked meaningful engagement and conversation. Leveraged expertise in Oracle Eloqua to optimize platform configuration and maximize ROI. Uncovered new business opportunities, fostering growth and expansion. Served as a collaborative leader, bridging cross-functional teams an feuling innovation.

Toronto, Canada Area

Provided strategic marketing automation support to clients. Managed projects from inception to completion. Managed cross-functional project teams. Identified future business opportunities.

Oakville, Canada

Served as a trusted partner to top-tier clients like Sage, American Express and AT&T. Provided expert project management, account management and strategic guidance, empowering them to achieve their goals and drive business forward. Through collaborative and tailored support, helped these industry leaders overcome challenges, capitalize on opportunities and thrive in a rapidly evolving landscape.

Toronto, Canada Area

Managed relationships with global clients such as American Express in the European, North American and Asian markets. Provided strategic direction to clients in the development of multi-communication nurture campaigns and webinar series. Project managed these campaigns to completion using tools including Eloqua, Silverpop and Adobe SiteCatalyst.

Toronto, Canada Area

Led the Virgin Mobile portion of a $40 million Bell/Virgin/Solo project to redesign the online account management function. Managed other initiatives as required including initiating a fraud prevention project that resulted in annual Virgin savings of $1 million. Supported the operational activities of virginmobile.ca.

Toronto, Canada Area

Managed budgets from $200K to $500K to support all aspects of B2B marketing and internal communications initiatives. Led project teams of two to ten members and managed two direct reports.

Toronto, Canada Area

Shortened creative approval timelines by up to 50% by sourcing, customizing and launching an online creative approvals system for Direct Antidote, the LoyaltyOne internal direct marketing agency.Increased client satisfaction from 45% to 85% through the implementation of enhanced self-serve capabilities on the Air Miles partner extranet

Toronto, Canada Area

Led a cross-functional team that evaluated the underutilized Air Miles extranet site and subsequently rebranded, replaced and outsourced it, which resulted in immediate savings of over $225K/year. Consolidated digital images from multiple locations to one digital asset management system, resulting in internal efficiencies and actual savings of over $20K per year. Launched a self-serve Web-to-Print tool for Air Miles partners, which freed up internal resources and reduced… Show more Led a cross-functional team that evaluated the underutilized Air Miles extranet site and subsequently rebranded, replaced and outsourced it, which resulted in immediate savings of over $225K/year. Consolidated digital images from multiple locations to one digital asset management system, resulting in internal efficiencies and actual savings of over $20K per year. Launched a self-serve Web-to-Print tool for Air Miles partners, which freed up internal resources and reduced time-to-market by 25%. Show less

Toronto, Canada Area

Increased revenue and Air Miles Collector satisfaction by launching the Movies & Music rewards section on airmiles.ca in partnership with Marketing and Universal Music Canada.Developed a Web migration strategy in partnership with the Air Miles customer care centre that resulted in annual savings of over $1M through the introduction of self-serve capability on airmiles.ca.

Toronto, Canada Area

Managed the team that handled the day-to-day relationship with all ePod clients ensuring that clients’ needs were met and revenue was generated through professional services.

Dublin, Ireland

Management Science & Information Systems

Electronic Engineering