- Expanded responsibilities to include managing the raw value added portfolio and activations with key retailers such as ALDI and Costco- Maintained responsibility of the deli business

- Expanded responsibilities to include managing the Rumba Meats brand and activations with key retailers such as Walmart and Kroger- Maintained responsibility of the deli business

- Manage retail deli portfolio: Charter Reserve, Castle Wood Reserve, and unbranded Grab & Go- Build out strategic shopper marketing campaigns with key retailers including digital promotions and Always On strategies, sweepstake contests, text marketing, & more- Utilize category data for enhanced sell in opportunities- Assist with execution of primary research- Manage promotional activity (digital, in-store POP)- Develop integrated marketing campaigns for key deli pulse periods- Budget planning

- Set the strategic direction of all marketing activities and product development for the Thick-It® brand within the Personal Nutrition Solutions division- Manage one direct report and multiple external agencies- Lead new product development across the healthcare, CPG (retail), and foodservice channels- Leverage key insights — including primary & secondary research and syndicated data — to further drive product development and sales- Work cross-functionally on packaging optimizations - Drive all marketing communication aspects including POS, social media, website, digital, SEO, PR, email, and blog posts- Develop and execute marketing initiatives targeting customers, brokers, distributors and other key influencers- Develop and execute advertising and promotional efforts- Evaluate ROI for sales promotions and advertising programs- Brand budget management

- Work with Brand Manager to execute individual brand marketing plans for DOLE Soft Serve, Frostline Frozen Treats, Mrs. Dash, and Foothill Farms- Manage digital marketing efforts including website optimization, content creation, social media, rebates, & sweepstakes- Conduct trend, consumer, and competitive market research - Driving solutions through cross-function teams (i.e. Sales, R&D, Regulatory, Operations)- Collaborate with marketing agencies to execute brand marketing plans- Sales support with pricing, collateral, messaging, and subject matter expertise

- Execute marketing strategy for DOLE Soft Serve, Frostline Frozen Treats, Foothill Farms, and Mrs. Dash brands- Assist on the development of Truly Twisted, an alternative use program featuring the DOLE Soft Serve and Frostline Frozen Treats, from concept to design, messaging, branding, and execution at a test location in the St. Louis market- Work with Brand Manager to develop and execute go-to-market plans for Truly Twisted- Coordinate with marketing agencies to execute brand marketing plans- Market and trend research- Support sales with pricing, collateral, messaging, and subject matter expertise- Delivery of branded PowerPoint presentations- Manage online presence for all brands

- Implement U.S. marketing strategy- Onboard company with HubSpot platform to enhance lead generation and nurturing- Content creation for monthly blogs- Enhance social media strategy- Organize and execute trade show strategy with budgets of $50k+- Create and deploy email marketing campaigns- Ensure corporate branding consistency- Graphic design

- Manage websites (Danforth Center and BRDG Park) using WordPress and Sitefinity platforms- Author weekly blogs to maximize awareness of the Danforth Center and BRDG Park by exploring Grand Challenges impacting plant science research and commercialization of new technologies in the agtech field- Ensure consistent SEO / keyword strategies for online content- Create written and visual content to be used in Danforth Center publications such as The Leaflet (donor magazine), On the Vine (e-newsletter), and the Annual Report- Design infographics, publications, social images, logo creation, symposiums programs, event invitations, posters, branded presentations, etc.- Assist PR manager to guarantee our media strategies are up-to-date, distribute news releases, and advertise community events on the appropriate online calendars- Maintain approved images on the company intranet- Ensure internal communications pertaining to our department are clear, concise, and currentFounded in 1998, the Donald Danforth Plant Science Center is a not-for-profit research institute with a mission to improve the human condition through plant science. Research aims to feed the hungry and improve human health, preserve and renew the environment and position the St. Louis region as a world center for plant science.The Bio Research & Development Growth (BRDG) Park at the Danforth Plant Science Center offers leading bio research facilities with world-class wet labs, office space for lease and on-site workforce training. Emerging scientific enterprises get just the right combination for success – interactions between top scientists and access to state-of-the-art core facilities such as technologically advanced greenhouses, growth chambers, microscopy, proteomics and tissue transformation facilities, as well as other vital resources.

- Increased web-traffic by double digits with extensive work in SEO- Led over a 50% increase in social media followers- Design and write copy for brochures and PowerPoint presentations- Plan and execute quarterly internal newsletters - Monitor and execute social media plans and digital advertising- Active participant in the company's charity committee / Execute monthly fundraising opportunities to support the yearly charityBiomedical Systems' core services include:Cardiac SafetyImagingPulmonaryScientific AffairseCOA/ePRO

Switzerfilm is a photography and videography company. In 2014, they launched Switzer Creative, a boutique digital marketing agency. For this project-based internship, I assisted with campaigns for Disney Weddings, Songfreedom, and Henderson Trucking. Additional responsibilities included:- Plan and execute email marketing campaigns- Create tag lines and graphics- Coordinate details for a team of 8 to attend the WPPI Conference in Las Vegas, NV.- Enhance essential organizational skills and learn successful business best-practices