Kristin (Misdom) Burdi Email & Phone Number

Washington Township, Nj, Us

Account Executive selling LightBox Vision (fka LandVision) SaaS solution for Real Estate professionals.

- Licensing Industries of Focus: GIS/Local Analytics, Marketing, Resellers, Digital Media, Environmental Risk, Telecom- Supervise team member to provide administrative and data fulfillment assistance- Account team lead for key high value clients- Responsible for pricing of new projects and end user opportunities with existing Licensing clients- Assist and manage prospect research, calls, and follow up for VP of Sales- Present QBR updates to existing licensing clients- Supervise data fulfillment for existing and new contracts- Liaise with product team on data challenges/issues and created new processes internally to facilitate unique Licensing contract engagements- Oversee data counts pulled from numerous databases for prospect and client requirements- Oversee accuracy of Salesforce

- Licensing Industries of Focus: Digital Media, Identity Validation, Market Research, GIS, Ad Tech- Responsible for running counts against databases based on prospect and client specific criteria- Responsible for ensuring compliance with usage reporting requirements in contract- Assisted with closing new licensing clients/contracts and the internal drafting of legal paperwork- Responsible for working with data fulfillment team on fulfilling the data of new and existing licensing contracts- Led digital custom audience request process internally and was the key point person externally with partners- Assisted with prospect calls and outreach - Partnered with marketing team to develop new collateral and materials to be used in prospect meetings- Responsible for ensuring Salesforce remains up to date with the latest contacts, opportunities, and activity logged

Denver, Colorado, United States

New York, New York

- Delivered overall event management of the organization, logistics, speaker selection, vendor negotiations, etc. of the Fall Summit for the Mid-Size Media Agency Committee annual event for 25+ senior level executives, Data Summit 2017 Conference, Transformation 2017 Conference, and ReSolve 2017 Millennial Initiative- Developed the training package for agency members on Media Transparency- Lead the adaptation and media content development for United States entry level certification training based on the UK's IPA Foundation Certificate- Project managed webinar content and program to drive revenue for the Media & Data Practice department- Stewarded digital best practices by driving the identification of agencies and brands that ran numerous impressions on pirated sites through TAG (Trustworthy Accountability Group)

Greater New York City Area

Boehringer Ingelheim Strategic media planning for Consumer Health Care Brands (Zantac and Dulcolax)- Created first Paid Social campaign strategy for Zantac and implemented successful campaign launch- Launched Facebook pages and Twitter handles for Zantac and Dulcolax- Led campaign optimization, tracking, and reporting for DulcoGas YouTube campaign with performance far exceeding established KPIs- Aided in digital campaign implementation for first ever Zantac-It Challenge - Implemented budget tracking process to ensure that all budget figures matched across flowcharts, authorization papers, and international budget database- Oversee flowcharts and budgets for multiple brands (Zantac, Dulcolax, DulcoGas, Product Innovations)- Responsible for ensuring budget accuracy and optimizing plan within constrained media investments and specific business objectives- Implemented first paid social campaign for Zantac, along with launch of social presence- Worked with Brand team and partner agencies to initiate key processes for campaign success- Worked with the brand team and internal teams to finalize TV Upfront and programming optimizations to deliver on targeting strategy- Spearheaded planning process for digital campaign development for the upcoming year (2016)- Overhauled competitive report format and reporting to include more relevant key takeaways and actionable learnings

New York, New York

General Mills, Pillsbury- Owned the custom sponsorship executions of Holiday campaign working with vendors and the brand team to provide all necessary assets while delivering on the brand’s message and tone- Developed asset tracking process for broader General Mills team to ensure accuracy and proper execution of online video campaigns- Process compiled all necessary items from external partners including creative assets, creative rotation guidelines, click-through URLs, YouTube links, and other items into one place to simplify the execution of media- Implemented first programmatic digital campaign with Pillsbury identifying the key KPIs before the execution of this campaign to ensure that all parties involved understood what success would look like- Worked with Blue Kai and DLX to identify pre-existing segments and new custom segments to best deliver on campaign success- Collaborated with internal Digital investment team to devise the best tactical allocation of each digital campaign between all digital elements such as Online Video, Mobile, Audience, and Content- Developed media plans for Pillsbury portfolio of brands optimizing reach within specific budget levels and aligning with brand objectives- Utilized internal and external research, IMS, and ComScore to determine which media channels and partners would work the best for reaching the respective targets- Developed media plans to align with key business timing, sales volume, and brand objectives - Managed integrated holiday campaign across TV, Digital, and Social platforms- Project managed client approvals on site mock ups, creative development, and launch- Oversee flowcharts and budgets for multiple brands (Pillsbury Crescents, Biscuits, Sweet Rolls, Pie Crust, Cookies, Pizza Crust, and Toaster Strudel)- Responsible for ensuring budget accuracy and optimizing plan within constrained media investments and specific business objectives

Greater New York City Area

General Mills Account- Managed flowcharts and budgets for multiple brands (Green Giant, Toaster Strudel, Old El Paso Frozen, Lucky Charms, Trix, and Reese’s Puffs)- Responsible for ensuring budget accuracy and optimized plan within constrained media investments- Accountable for pulling competitive research data from Kantar media, analyzing the data, and displaying data in an easily consumable format on a monthly basis- Developed media plans for Green Giant, Toaster Strudel, and Old El Paso Frozen optimizing reach within constrained budgets and aligning with brand objectives- Utilized internal research, IMS, and ComScore to determine which media channels and partners would work the best for reaching the respective targets- Developed media plans for Lucky Charms, Trix, and Reese’s puffs ensuring that the brands reach children while adhering to Child Marketing Guidelines- Analyzed data from IMS and E-Marketer to determine the habits of children and the optimal media channels for reaching them- System Tools: Media Tools, Kantar, IMS Telecume, IMS Print, IMS Clear Decisions, Microsoft Excel, Microsoft Powerpoint, ComScore

Greater New York City Area

Ameriprise Financial and Austrian Airlines Accounts- Managed flowcharts for multiple brands (Ameriprise Financial, Columbia Management, and Austrian Airlines)- Responsible for ensuring budget accuracy and optimized plan within constrained media investments- Managed and delivered budget summaries- Managed billing meetings with client and insured invoice log accuracy- Accountable for pulling competitive research data from Kantar Stradegy, analyzing research data, and displaying data in a unique simplified / easy to understand format- Analyzed data and developed media insights for each competitor- Responsible for RFPing, selecting partners, executing, and negotiating print buys on behalf of Ameriprise and Columbia Management - Managed relationships with sales vendors and representatives- Developed media plans for Ameriprise and Columbia optimizing impact within constrained budgets - Utilized internal research and IMS to determine which media channels and partners would work the best for reaching the respective targets- Developed media plan for Ameriprise’s consumer campaign- Helped craft TV plan using Simmon’s data from IMS and determined which dayparts would be most successful for the target- Evaluated target’s media habits from Simmon’s and developed plan accordingly- System Tools: Media Tools, Media Bank (MBOX), Rentrak, Kantar, IMProve, IMS Clear Decisions, Microsoft Excel, Microsoft Powerpoint

New York, Ny

Managed flowcharts for multiple brands (Ameriprise Financial, Columbia Management, and Austrian Airlines). Responsible for ensuring budget accuracy and optimized plan within constrained media investments (Managed and delivered budget summaries, managed billing meetings with client and insured invoice log accuracy). Accountable for pulling research data from Kantar media, analyzing research data, and displaying data in a unique simplified / easy to understand format. Analyzed data and developed media insights for each competitorResponsible for executing and negotiating print buys on behalf of Ameriprise and Columbia Management. Developed media plans for Ameriprise and Columbia optimizing impact within constrained budgets. Utilized internal research and IMS to determine which media channels and partners would work the best for reaching the respective target. Developed media plan for Ameriprise’s consumer campaign. Created plan using Simmon’s data from IMS and determined which dayparts would be most successful for the target. Evaluated target’s media habits from Simmon’s targeting data.

Washington, Dc

Worked in the office of Congressman Trent Franks (AZ-02) where I attended to the needs of the office including answering phone calls from constituents and other political figures, ensured there were enough supplies for the staff, and managed incoming appointments for different staff members the day of the meeting. I completed special projects for staff on a regular basis such as working with the State Department to get a message to all foreign countries’ ambassadors that the U.S. has diplomatic relations with. I handled and managed various constituent services such as flag requests, Capitol Building tour requests, White House tour requests, and any other needs they had.

I help students better understand Financial Accounting, Marketing, or Macroeconomics through one-on-one sessions.

Morristown, Nj

Conducted data analysis combined with market research information to determine trends and participation at industry events. Developed format and process for assessing survey data and generated reports on average speaking scores, presentation scores, and headcount, etc. Created a graphical presentation to effectively communicate important statistical information about event attendance such as the top companies that attended, most popular topics of the event, and the most common sectors, job titles, and countries of the delegates and speakers. Developed recommendations on areas for improvement based on analysis of survey data and research. Conducted phone and web research and reported findings for numerous upcoming events in Asia, South America, and Europe regarding program content and venue selection

Washington D.C. Metro Area

I was the liaison between current undergraduate brotherhood and alumni brothers. I was in charge of keeping alumni up-to-date through bi-weekly newsletters and I was responsible for planning events for alumni to enrich each member’s network and professional skills.

Washington D.C. Metro Area

I was responsible for budget creation, tracking & expense management, and collection of membership dues. In addition, I was entrusted with applying for University student grants and organizing fundraisers

Gathered data and created an organization scheme for all customer information from numerous sources across various parts of the company; Gained advanced experience in macros, formulas, tables, and other functions in excel; Planned and built database using industry classification codes, company annual revenue, total number of employees, and other demographics from Hoovers, customer reports, and various internet resources to create target list of accounts – information is now in a single, easily accessible format; Project managed segmentation and analysis of information on more than 2500 customers through Google and other internet databases and organized via a new segmentation scheme; Identified which Global Crossing customers were on the Fortune 500 / 2000 lists; Managed process of posting documents to Share Point and the company’s intranet

Certified Holistic Health Coach, Holistic Health

Bsba, Marketing

High School, Curriculum

Activities and Societies: Ski Club, Co-founded the Cooking and Baking Club, Varsity softball for 4 years where I was elected Captain my.

Business

Activities and Societies: International Student Society, Erasmus Fall 2010