Kristen Johnson Email & Phone Number

Plainfield, IL, US

• Managed consolidation of all TAA websites onto combined OneWeb global website over 2 year period
• Advise businesses and help set priorities for annual Digital Sales & Marketing (DSM) assessment
• Manage website quality assurance, Global TAA Content Community, component performance analysis and optimization projects, division-wide strategy for SEO, tagging, and personalization, and collaborate with Division.
• Represent TAA business in corporate Project Evolve initiative, including SEM agency and MarTech consolidations. Lead track on Social Media Management tools
• Collaborate and align on strategic marketing initiatives across Division
• Collaborate with TAA EU team on Digital Customer Experience (DCE), MAP strategy, customer communities, and ecommerce strategy

• Marketing Operations ManagerJune 2018 - January 2020
• Hubspot Database Administrator
• Develop and execute marketing strategy consistent with the buyer’s journey
• Create and manage new digital marketing campaigns, including social media, email marketing, landing pages, blogs, and website content –with an emphasis on reporting and analytics
• Plan, write, and edit marketing assets, including infographics, eBooks, best practice guides, executive briefs, and white papers
• Complete SEO research and strategy

Naperville, IL

• Development and editing of marketing plans
• Coordination of marketing efforts for launch of new software product
• Creation of social media posts for multiple outlets
• Complete and analyze market research
• Write copy for blogs, PR, and manifestos
• Management of Salesforce CRM software

Willowbrook, IL

• Create and manage new digital marketing campaigns, including social media platforms, email marketing, and website blog
• Contribute to website revamp process beginning in the early planning and development stages through launch
• Write and edit copy for new website
• Maintain website content and all SEO functions
• Create monthly report covering inbound marketing efforts, SEO, and analytics for executives
• CMS management (Episerver) and website analytics (Google and Hubspot)

Evanston, IL

• Creation of marketing plan and materials, such as website content and design, brochures, email marketing, newspaper ads, monthly newsletters, and social media
• Development and maintenance of Salesforce CRM software
• Planning of major program events, such as graduation, annual board meeting, and annual Biotech Day
• Coordination and oversight of $1.7 million budget
• Management of work study and graduate student workers

Greater Chicago Area

• Create marketing materials such as brochures, logos, letterhead, one-pagers, and PSAs.
• Coordinate and oversee 35+ contracts, including 1 large multi-state program.
• Responsible for monthly budget monitoring.
• Collaborate in the creation of program level forms.
• Successfully perform outreach to expand a multi-state network of service providers.

Lansing, Michigan Area

• Write and design constituent correspondence, press releases, newsletters, and mailings.
• Organize public appearances with the Representative, constituents, and the media.
• Manage the office budget, ensuring compliance with all state laws.
• Research and analyze legislation coming up in committee or on the House floor for a vote.
• Work closely with support staff in executive departments, legal, and other legislative offices.
• Help research, plan, and implement current public policy.

• Write and design campaign literature, advertisements, and correspondence.
• Research and analyze campaign data for current and past elections.
• Develop important professional relationships with members of the district.
• Raise profits by coordinating fundraisers.
• Organize and facilitate volunteer activities.
• Establish relationships with voters and voter organizations.

• Manage the CEO’s schedule and travel arrangements.
• Process and evaluate applicant resumes and computer scores for employment placement.
• Organize and plan all consultation interviews.
• Write internal memos and external correspondence.
• Coordinate activities between consultants, recruiters, and the CEO.
• Represent the company at conventions and area events.