Kayla Justen Email & Phone Number

• Developed best in class digital innovation strategies though out the consumer journey for startup businesses within G-Works (General Mills venture studio).
• Collaborated with cross-functional teams to synthesize qualitative/quantitative research and determine areas of opportunity to leverage digital marketing strategies that help to mitigate risk for new business ventures.
• Collaborated with external agency partners through new brand and creative development.
• Managed employee training and onboarding of new digital strategists offering continuous guidance and mentorship on best practices and opportunities for development.

• Developed, presented, and executed strategic omni-channel media plans that drove enrollment growth for higher education clients and secured incremental media investments.
• Continuously increased conversions at a lower customer acquisition cost while managing client accounts through strategic paid media optimizations.
• Trained and mentored new employees on paid media best practices.

Minneapolis, Minnesota

• Manage and optimize partner accounts to meet or exceed agreed upon KPI’s.
• Create monthly reports and deliver actionable insights.
• Monitor and track monthly spend against agreed upon budgets.
• Provide recommendations for paid media optimizations and shifts based on performance.
• Communicate with internal team on any updates to partner accounts and performance.
• Support the development of quarterly/annual digital plans that align with the goals and objectives of clients.

Brookings, South Dakota

• Built social media pages, developed content, and managed social engagement on Facebook, Instagram, Houzz, Pinterest, and LinkedIn.
• Grew Facebook page to 1,000+ followers within the first six months of employment.
• Raised brand awareness through integrated marketing strategies within traditional, paid, and organic media.
• Managed and installed tracking for paid media campaigns utilizing Google Tag Manager and Google Analytics.

Brookings, South Dakota

• Conducted competitor market research.
• Developed content for social media and wrote press releases.
• Sold sponsorships to local businesses.
• Provided daily box office reports and data.
• Maintained daily records of business transactions, daily sales, bad checks/charges, show reports, and the recording of daily deposits and receipts.

Brookings, South Dakota

• Created content for social media accounts, research media analytics, and develop advertising campaigns.

Shakopee, MN

• Promoted the Canterbury Park brand at community events using guerrilla marketing tactics.