Katherine Silva Email & Phone Number

Los Angeles Metropolitan Area

Los Angeles, Ca, Us

- Develop creative and merchandising strategy for brands on TikTok Shop- Oversee creative & production of short videos and live shows across Favored- Analyzed ongoing data for best practices and shortcomings and updated processes and techniques accordingly- Managed a team of 5+ full-time staffers, driving over $1M in revenue in 12 months - Client communications across Favored including C-Suite members of brands

Los Angeles, Ca, Us

- Develop content slate & production for both small business and legacy brands - Managed a team of writers, producers, and editors on a number of projects.- Analyzed data to create a content strategy, posting schedules, and best practices for multiple brands. - Developed TikTok Creators and their contracted videos for legacy brands.

Los Angeles, Ca, Us

- Develop, produce, and direct content for Babylist's YouTube Channel - both YT Shorts and longform videos- Analyze YouTube analytics for best practices and apply those on creative to a rolling basis- Research trends, influencers, and products in the digital space - Budget and hire crews for twice-a-month multi-day productions- Oversee and lead packaging for all YouTube and marketing videos

- Produce up to four fashion/lifestyle videos a week, combining scripted & unscripted elements - Direct a slate of both recurring and new influencers- Pitch and develop episodes and series based upon YouTube data analysis- Manage Clevver's Tiktok account- Videos have garnered millions of views and thousands of comments

Los Angeles, Ca, Us

- Pitch and develop series ideas & treatments for brand partners and publishers- Hire and collaborate with writers, directors, and producers - Write scripts for scripted and explainer videos and series - Produce scripted and unscripted video series and formats - Projects include: YouTube series for Macy’s, scripted aftershow series for Freeform, and talk shows for a streaming platform- Awards won: 2017 Shorty Award “Best of Television” for digital series with Gigi Gorgeous

Los Angeles, Ca, Us

- Responsible for the development, creation and production of social videos ranging from 90 seconds to 3 minutes - Created creative video and series treatments for branded video and social campaigns and co-productions - Wrote scripts and outlines for branded videos and co-productions and video cuts- Created the delivery of written and social components to campaigns, including Instagrams and Snapchat stories- Worked with a number of influencers spanning from politics to entertainment

Los Angeles, Ca, Us

- Brainstormed and collaborated on scripts and video cuts for branded videos and co-productions - Created content distribution and social media strategy plans based upon media insights and creative direction - Researched potential topics, subjects and facts for future videos and potential partners - Tracked branded campaigns from pre-sale through development, production and post to publish to ensure deliverable deadlines and quality product- Created and coordinated the delivery of written and social components to campaigns, including Instagrams and Snapchat stories

Los Angeles, Ca, Us

- Created creative treatments for client videos, internal series and celebrity collaborations - Coordinated productions, including a mini docu-series- Pitch and write branded and evergreen editorial content scripts and story frames - Communicated with high profile clients via phone and email from entertainment and politics - Managed heavy schedules of two founders as well as multiple other team members

Us

- Worked with the Director and Department of Deliverables by multitasking on a number of projects and platforms- Worked closely with all network departments and production companies to coordinate assets of each show simultaneously- Executed any and all tasks needed by the department, including but not limited to phone coverage, room bookings and asset postage- Maintained and tracked the archival of all delivered assets of content on Microsoft Excel and an online database

Cape Town, Western Cape,, Za

- Created a database of every news station in all 50 states with updated contact information- Contacted news stations via email and phone to promote the company’s footage from Miss America- Edited various segments and pieces, ranging from four minutes to an hour- Collaborated with camera operator to write and film a complete story for clients

Us

- Organized and filed music cue sheets for all commissioned programs on OWN and any other additional assets- Maintained and tracked the archival of all delivered assets of content on Microsoft Excel and an online database- Edited various episodes and features for the placement of segments, breaks and correct time constraints- Assisted in the delivery of television assets and their checking for the proper format

Baton Rouge, La, Us

- Observe and participate in the production of commercials and station promotional videos- Actively participated in shooting outdoor and studio environments - Learned a working knowledge of Avid DS editing system- Interacted with a number of clients and marketing executives in order to create the best possible product

Lake Buena Vista, Florida, Us

- Properly load, unload and immerse guests into the 4-dimensional attraction- Efficiently master a team player role by using the rotation of greeting and grouping guests, using wheelchair access vehicles, and using the interactive talking Mr. Potato Head- Interact with guests while effectively using the Four Keys of Safety, Courtesy, Show, and Efficiency- Worked to protect an international entertainment company’s brand while making sure day to day tasks were accomplished

Baton Rouge, La, Us

- Selected and trained 25 LSU Orientation leaders on all LSU information as well as how to interact with first-year students and professionals - Organized several aspects of LSU Freshman Orientation such as lunch rotations, room assignments, check in and senior colleges- Worked with a large network of professionals ranging from every senior college, the LSU Office of Orientation and LSU Campus Life- Presented in front of a large group of people for every orientation session

- Assist in professional cinematography endeavors, such as commercials, weddings and short films- Engaged as an active part in the creative process of brainstorming, writing and marketing- Learned valuable skills such as lighting, sound and business components of cinematography- Served as the public relations director for the company, maintaining the company website, blog, Facebook and Twitter

- Worked closely with Station Managers and Executive Director to brainstorm content for a comedy news show- Motivated and maintained a team of seven reporters with weekly, timely and funny news packages- Created content for each show such as bumpers, opening sequence, credits and content- Produced the show from the production room using EZ News and other production programs and devices

- Created weekly, timely and funny news packages for a comedy news show- Filmed, edited and wrote every piece by a specific due date- Input my own content into the EZ News program- Interviewed a number of professionals and students

- Act as an extension of Louisiana State University, welcoming in new students to their first year of college. - Educate new students on crucial things to know for a successful first year of college. - Present and explain to new students the essentials of the LSU curriculum - Help new students and facilitate advisers with scheduling the students for their first semester of college

- In charge of all LSU PHC social media, such as the Facebook and Twitter- Made the monthly PHC newsletter every month- Wrote articles for The Odyssey greek newspaper on behalf of the Panhellenic Council- Relayed information between LSU PHC and its chapters- Created the annual "Geaux Greek" tank top for LSU PHC chapters

Bachelor'S Degree, Mass Communication/Media Studies

Broadcast Jourrnalism, Mass Communication

Bachelor Of Arts - Ba, Broadcast Journalism