- Manage a multi-agency cross-functional CRM team for the Ford Brand ensuring customer focused audience based 1:1 communications and driving innovation for Ford. - Led a cross-functional team for the 2020 Ford Escape omni-channel consumer marketing launch and supported the 2021 Ford Mustang Mach-e media initiatives.

- Managed a team of 15 Social Media Account Directors/Executives, overseeing the agency relationship with FIAT Chrysler Automobiles (FCA) clients, providing strategic marketing direction, valuable service and an overall solid client/agency relationship. - Planned and developed budget recommendations, goals, measurement, new processes and training requirements necessary to provide quality, efficient and effective services to the clients. - Ensured strategy, media, influencer marketing, creative development, video production and community management aligned to deliver brand-focused creative. - Communicated the strategic vision for FCA, anticipated and addressed the needs of clients, oversaw partner/influencer contracts and project budgets. - Identified opportunities to create and produce content including online and social video content, sites and mobile apps, and unique social media content for platforms such as Twitter, Facebook, Instagram and the next “new thing.”

- Forecasted partnership potential and set revenue goals while maintaining ongoing sales pipeline and tracking sales based on monthly, quarterly, and annual goals set.- Responsible for managing and coordinating all client activities with the corresponding HelloWorld Business Development, Account Services, Project Management, Strategy, and Development teams, as well as working with those teams to provide the client with long-term, strategic value and customer service. - Possessed the ability to prospect, develop creative ideas/solutions based on a Clients objectives and HelloWorld best practices, then create and present proposals to secure business. - Maintained working knowledge of online advertising research, products, industry trends and competitive set, to continually grow/strengthen client relationships and build networking possibilities.

- Lead, train and assist new staff members to actively ensure all participants are comfortably guided through events.- Scout promotional participants and ensure all legal matters are met prior to participant entering the field.- Continued to help with events on a volunteer basis, and attend all home football games, or other events as assigned.

- Managed worldwide brand advertising for Chevrolet; responsible for four of nine nameplates and all accompanying global regions.- Led the development and production of multi-million dollar campaigns; specifically managed the first global campaign for Chevrolet in six countries.- Partnered with PR, Digital, and Media agencies to develop and implement nameplate launch strategies.- Collaborated with various executives to design and implement client production, adaptation and global process procedures.- Led a cross-functional team of 30+ across seven agencies, multiple global regions and managed four direct reports on global product launches.

- Managed all Chevrolet In-Market online advertising (OLA) campaigns from conception to post-launch; Client and agency relationships, internal creative process, Legal reviews, Client statuses, timelines, media trafficking, and post-launch metrics.- Proactively sought opportunities to develop and present various solutions for the digital space to ensure maximized results.- Analyzed and adapted new strategies to react to changing business trends; including creating an entire process for the digital team to be used by agencies and Client to ensure an efficiency and effectiveness.- Collaborated and cultivated relationships with multiple agencies to ensure digital executions are on strategy with the brand message.- Recognized as a self-directed, consistent performer and assigned various non-profit projects while maintaining current workload and responsibilities.

- Interfaced with Clients at creative agencies and media buying groups to assist them in executing their online Rich Media advertising campaigns. Clients included; Chrysler Group LLC, and various non-auto campaigns.- Responsible for maintaining internal communication amongst Sales and Operations Group, as well as external communication - Managed all aspects of numerous campaigns from start to finish; ensuring all media and creative details are received, tags are delivered, creative updates are implemented, reporting metrics are provided, and assist with reporting discrepancies. - Created, launched, reviewed and tracked multiple campaigns across virtually any publisher to engage audiences.

- Maintained relationships with Clients, managed associated budgets, led Client meetings, and obtained approval on all projects. - Responsible for maintaining all post-launch carline marketing and advertising initiatives (4 out of 8 Dodge cars).- Involved in pursuing and helping to develop new business pitches; including Detroit Lions pitch. - Continued to manage multiple Dodge partnerships at various levels, including Gander Mountain, Coleman and US Soccer, plus Dodge Motorsports promotions and events. - Managed 2009 Summer Intern program, allowing 10 college students to gain advertising experience at BBDO.

- Uniquely selected as Creative liaison to work out of BBDO NY office on the Dodge Journey launch (January - March).- Developed strong relationship with NY Creative teams, and focused mainly on major vehicle launches.- Managed Creative needs and internal team presentations prior to Client meetings.

- Involved in multiple aspects of the launch of the 2009 Dodge Journey; similar to Caliber launch responsibilities. - Engaged, coordinated, and supported integration amongst internal and external partners to support Cross-Brand SRT Communications (Chrysler, Dodge and Jeep).- Managed Broadcast, Print, Promotions, Sponsorships, Partnerships, and Track Entitlements for Dodge Motorsports.

- Involved in the marketing launch of the 2007 Dodge Caliber, the first ever global Dodge car launch.- Interfaced with Production, Creative, Planning, and Legal departments in order to execute Advertising, Broadcast, CRM materials, and Added-Value Media programs for Dodge Caliber.- Managed the deliverables of various departments to ensure quality, timeliness, and accuracy of projects.

- Ensured all projects were managed and received on time amongst the appropriate project stakeholders.- Trained new hires in the proper agency process and participated in BBDO mentor/mentee program.- Selected for special project assistance to Direct Marketing Group, and Dodge Account Management.

- Coordinated all arrangements for promotions and promotions staff, event managers, etc.- Planned season-long and single game promotions.- Assisted with coordinating all in-arena entertainment; promotions, music, band, cheerleaders, etc.

- Assisted new and existing clients in selecting specialty-advertising items to fit a given budget.- Maintained job status on current client orders to make sure they were placed, tracked and received on time.

- Assisted in production of radio/television commercials, radio promotions and marketing plans.- Arranged interviews between artists and the media; amended contracts, wrote and distributed news releases.- Contacted agencies for artist availability and researched building and venue availability.