Karen Naves Email & Phone Number

An expert in developing and executing strategic global integrated marketing programs resulting in increased demand generation and overall company revenue with tracked Marketing contribution. Clear understanding of the digital buyer’s journey and how to engage and develop impactful experiences across digital media while dovetailing to more traditional Marketing activities. Recognized by colleagues and upper management as a dynamic individual who can build team cohesion and inspire individuals to strive towards higher levels of performance and achievement.Areas of Expertise: * Global Integrated Campaign Development* GTM Strategies and Messaging* Digital Marketing: Paid/ Organic Search, Social, Remarketing * AI Adopter* ABM Strategy and Programs* Public Speaking e.g. Virtual Events, Webinars, In-Person Conferences, and Press Interviews* Virtual Events/ Webcasts * Field Marketing* Global Demand Generation Programs that Attain INQ, MQL, SAL, SQL, and Revenue Targets* Prospect/ Customer Nurture* Customer Marketing* AI Tool Adopter to Drive Efficiencies* PR & Comms* Creative & Brand* Messaging* Content Marketing* Creative and Technical Writing* Global Multi-Million Budget Planning and Management * Global Team Management - A Leader Who Hires and Retains Talent* Business Logic Behind Campaign Management and Lead Processing/Routing (CRM)* Event Management: User Groups/Conferences* Global Marketing Operations* Program/Campaign Tracking and ROI* Global Sales Development Organization Management* HTML, Marketo, Salesforce.com, etc.* Vendor Relationships* Agile Marketing* Social Media Marketing* Website Management and Relaunch* Effective Cross-Departmental Alignment