Roger Knight Email and Phone Number
New York, NY, US
Roger Knight's Location
New York, New York, United States, United States
Roger Knight's Contact Details
Roger Knight work email
- Valid
- Valid
- Valid
- Valid
Roger Knight personal email
n/a
Roger Knight phone numbers
About Roger Knight
Over ten years of digital marketing experience, deep strategic planning, analytical, and leadership skills to drive paid media strategy and innovation
Roger Knight's Current Company Details
Vaynermedia
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Sr Media Director and Consumer Data Lead
New York, NY, US
- Website:
- vaynermedia.com
- Employees:
- 1317
Roger Knight Work Experience Details
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Sr Media Director And Consumer Data LeadVaynermediaNew York, Ny, Us
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Senior Media DirectorVaynermedia Apr 2024 - PresentNew York, Ny, Us
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Media DirectorVaynermedia Aug 2022 - Apr 2024New York, Ny, Us• Collaborate across agency disciplines to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for the OREO brand portfolio (Team Mondelēz)• Oversee a team of media buyers providing leadership, mentorship, vision and technical expertise• Act as the key contact for client and platform partners, operating as a go-to voice and leader• Create and deliver sophisticated media investment strategies to clients, assist in presentation material creation and provide strategic guidance on reporting• Help devise and implement internal policies and POVs on agency partnerships, the general digital media landscape, and current client business cases• Pioneered zero-party data strategy across all OREO sub-brand digital and social campaigns after securing buy-in from clients, analytics and data partners
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Associate Media DirectorVaynermedia Feb 2021 - Aug 2022New York, Ny, Us• Motivated, led, and directed a team of media analysts, senior media analysts and media managers running digital and social to drive business outcomes for the Ritz and Triscuit brands (Team Mondelēz)• Actively participated in pitch process that successfully retained the North America Mondelēz account at VaynerMedia by responding to a scenario brief and presenting with colleagues from Canada and Mexico• Ensured campaign performance was of the highest standard managing ongoing measurement and reporting against KPIs, and providing thought leadership on all media plans• Regularly met with direct reports setting expectations, tracking towards goals, providing strategic guidance, and facilitating four promotions across two cycles• Interfaced with executive level on client side to develop rapport, champion initiatives and deliver complex solutions (including first-party data strategy, CTV adoption, social commerce testing)• Coordinated finance processes reviewing monthly budget reports, media authorizations, and billing
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Associate Director, Paid SocialForwardpmx Sep 2019 - Feb 2021London, Gb• Effectively managed and led a team of performance marketing analysts and managers on Nike (APLA) • Conceived and implemented paid social media plans that led to quadrupled revenue in 2019 and doubled revenue in 2020 while meeting ecommerce ROAS goals• Encouraged teams to drive paid performance by optimizing all aspects of media and creative (platforms, targeting, placements, budgets, bids, messaging, ad formats, CTAs, landing pages, etc.)• Coached and provided ongoing feedback to junior team members on technical aspects of campaign management as well as soft skills when managing client and external partners• Instituted paid social processes and methodologies and implemented with the client team and broader functional teams (search, programmatic, client service, strategy)• Determined how to increase and expand paid media services by identifying and testing new revenue sources, crafting campaign insight reports, and sharing across organization and externally -
Associate Director, Paid SocialIcrossing Nov 2018 - Sep 2019New York, Ny, Us• Formulated paid social strategies to successfully meet Humana’s acquisition goals for B2C & B2B • Doubled the volume of conversions at a 60% lower CPA with 20% less budget YoY• Fostered intelligent risk taking, innovation and creativity among team of media buyers when thinking strategically about paid social’s role within the media mix to meet and exceed performance goals• Headed strategy development and execution for complex marketing analyses, such as data segmentation, copy testing, leads forecasting, conversion attribution analysis and ROI measurement• Facilitated the development and documentation of standard methodologies for improving operational efficiencies within the larger paid social team across the agency -
Manager, Paid SocialMindshare Feb 2017 - Nov 2018London, England, Gb• Overhauled planning, execution and on-going management of cross-platform paid social programs for Abbott Nutrition –in excess of $7MM annually across five health/CPG brands• Grew successful direct response paid social program over 10x YoY for Similac baby formula brand• Delegated and managed the workload across paid social team including reviewing campaign performance, conducting regular optimizations, and providing actionable insights and recommendations • Recognized employee’s readiness and secured promotion for high-performing team member• Secured $250K in incremental from platform partners to upsell new testing and measurement opportunities -
Social Media Advertising ManagerBlue Chip Marketing Worldwide Apr 2016 - Feb 2017Greater Chicago Area, Il, Us• Spearheaded paid social for a dozen brands in CPG and pharma for a combined $1MM in annual budgets • Served as both the strategic and activation partner executing full funnel paid social campaigns across platforms (Facebook/Instagram, Twitter, Snapchat, LinkedIn, Pinterest, Tumblr)• Executed shopper marketing campaigns for several P&G brands at Whole Foods, Albertsons and Ahold• Participated in content brainstorming, planning and development sessions with in-house creative teams• Established paid social best practices and processes for cross-functional agency team collaboration -
Digital Marketing ManagerNorthwestern University Sep 2015 - Apr 2016Evanston, Il, UsCenter for Behavioral Health Intervention Technologies (CBITs)• Managed SEM, email, and paid social campaigns for randomized clinical trials (RCTs) patient recruitment• Designed, built and maintained CBITs social media presence, content strategy and editorial calendar• Developed, executed, and measured landing page optimization and conversion tests (i.e. A/B testing) -
Marketing And Communications SpecialistNorthwestern University Sep 2014 - Apr 2016Evanston, Il, UsInstitute for Public Health and Medicine (IPHAM)• Created, developed and managed content for the Institute’s website.• Managed production and distribution of IPHAM email newsletter.• Developed and executed social media plan for the Institute and its 13 Centers.• Tracked and reported on all web and social media metrics using Google Analytics• Provided technical assistance to IPHAM-affiliated faculty on social media use for patient recruitment and research dissemination. • Set budget and tracked spending for social media advertising for research studies.National Children’s Study (NCS)• Drafted social media proposal and won $500K RFP from the National Institute of Child Health and Human Development (NICHD) for the NCS.• Operated 10 Facebook pages and one Twitter account for the NCS South Regional Operating Center. • Established and oversaw the social media project management plan, ensuring timely achievement of goals and submission of progress reports.• Maintained social media budget, forecasted costs, managed invoices, and adhered to budgetary restrictions. • Led a cohesive social media team, supervised and delegated social media tasks.
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Research Project CoordinatorNorthwestern University Sep 2012 - Sep 2014Evanston, Il, Us• Developed, executed and managed an integrated communications plan for the NCS.• Oversaw data collection, maintenance, analysis and evaluation of social media and community outreach activities for NCS deliverable submissions, presentations and publications.• Created marketing materials (brochures, flyers, event invitations) targeting diverse audiences.• Developed and maintained relationships with project stakeholders including community leaders, healthcare providers, advisory board members, subcontractors and funders.
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Community Outreach SpecialistUniversity Of Illinois At Chicago Jul 2010 - Sep 2012Chicago, Il, Us• Implemented and evaluated a community engagement plan for geographic areas targeted for NCS enrollment. • Conducted qualitative research to identify challenges and constraints to implement NCS locally.• Identified new community partners and stakeholders and actively formed new relationships throughout Cook County, IL. -
Senior Research AnalystUniversity Of Notre Dame Jun 2006 - Jul 2010Notre Dame, In, Us• Designed, developed, conducted, and interpreted statistical analyses on quantitative projects.• Wrote project proposals, research briefs, press releases, and web content.• Managed Census Information Center Program’s data dissemination and technical collaboration efforts. -
Engineering Computer Services ConsultantUniversity Of Notre Dame Aug 2003 - May 2006Notre Dame, In, Us• Helped patrons troubleshoot PC, Linux, and printer problems.• Assisted novice users with migration/dual booting in Unix machines.
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Summer Residence Hall ManagerUniversity Of Notre Dame May 2004 - Aug 2004Notre Dame, In, Us• Weekly supervised and evaluated desk clerks over the fulfillment of their duties.• Documented maintenance, security and safety issues to appropriate campus offices.• Interpreted University policies to staff and residents and oversaw enforcement in the hall.
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Writer/ContributorNational Society For Hispanic Professionals Jul 2006 - Dec 2008• Designed, implemented, analyzed and communicated results of various online surveys. • Authored online articles on diverse issues relevant to Hispanic professionals.
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Evaluation And Research InternThe Children'S Museum Of Indianapolis Jun 2005 - Aug 2005Indianapolis, In, Us• Performed unobtrusive field observations of visitors in the exhibit galleries and selected interview samples.• Presented results of secondary research for the “Global Perspectives” exhibit team.• Aided in planning, moderating, and analyzing parent focus groups on assessing information delivery at the museum. -
Data AnalystCapdata Dec 2001 - Jul 2002• Worked with a SQL database of all U.S. Municipal Bonds issued between 1990 and 2002.• Captured relevant information for the use of brokers, aiding them to close any muni-bond transaction.
Roger Knight Skills
Community Outreach
Statistics
Qualitative Research
Proposal Writing
Research
Data Analysis
Spss
Social Media
Grant Writing
Fundraising
Stata
Higher Education
Press Releases
Program Development
Editing
Grants
Analysis
Writing
Media Relations
Arcgis
Integrated Marketing Communications Planning
Adobe Creative Suite
Mailchimp
Sproutsocial
Facebook
Facebook Marketing
Twitter
Twitter Marketing
Linkedin Advertising
Linkedin Marketing
Linkedin
Snapchat
Pinterest
Pinterest Marketing
Sprinklr
Sprout Social
Brand Networks
Instagram
Strategic Planning
Social Media Marketing
Roger Knight Education Details
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University Of Notre DameSociology -
Boston UniversityHealth Communication
Frequently Asked Questions about Roger Knight
What company does Roger Knight work for?
Roger Knight works for Vaynermedia
What is Roger Knight's role at the current company?
Roger Knight's current role is Sr Media Director and Consumer Data Lead.
What is Roger Knight's email address?
Roger Knight's email address is rk****@****.nd.edu
What is Roger Knight's direct phone number?
Roger Knight's direct phone number is +177368*****
What schools did Roger Knight attend?
Roger Knight attended University Of Notre Dame, Boston University.
What are some of Roger Knight's interests?
Roger Knight has interest in Children, Civil Rights And Social Action, Education, Science And Technology, Health.
What skills is Roger Knight known for?
Roger Knight has skills like Community Outreach, Statistics, Qualitative Research, Proposal Writing, Research, Data Analysis, Spss, Social Media, Grant Writing, Fundraising, Stata, Higher Education.
Who are Roger Knight's colleagues?
Roger Knight's colleagues are Andre Sarkisyan, Diana C. Ávalos, Ethan Lovell, Julia Dasher, Harison Guzman, Kelley Mooney, Jaco O Artimez Morante.
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