Roger Knight Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

• Collaborate across agency disciplines to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for the OREO brand portfolio (Team Mondelēz)• Oversee a team of media buyers providing leadership, mentorship, vision and technical expertise• Act as the key contact for client and platform partners, operating as a go-to voice and leader• Create and deliver sophisticated media investment strategies to clients, assist in presentation material creation and provide strategic guidance on reporting• Help devise and implement internal policies and POVs on agency partnerships, the general digital media landscape, and current client business cases• Pioneered zero-party data strategy across all OREO sub-brand digital and social campaigns after securing buy-in from clients, analytics and data partners

New York, Ny, Us

• Motivated, led, and directed a team of media analysts, senior media analysts and media managers running digital and social to drive business outcomes for the Ritz and Triscuit brands (Team Mondelēz)• Actively participated in pitch process that successfully retained the North America Mondelēz account at VaynerMedia by responding to a scenario brief and presenting with colleagues from Canada and Mexico• Ensured campaign performance was of the highest standard managing ongoing measurement and reporting against KPIs, and providing thought leadership on all media plans• Regularly met with direct reports setting expectations, tracking towards goals, providing strategic guidance, and facilitating four promotions across two cycles• Interfaced with executive level on client side to develop rapport, champion initiatives and deliver complex solutions (including first-party data strategy, CTV adoption, social commerce testing)• Coordinated finance processes reviewing monthly budget reports, media authorizations, and billing

London, Gb

• Effectively managed and led a team of performance marketing analysts and managers on Nike (APLA) • Conceived and implemented paid social media plans that led to quadrupled revenue in 2019 and doubled revenue in 2020 while meeting ecommerce ROAS goals• Encouraged teams to drive paid performance by optimizing all aspects of media and creative (platforms, targeting, placements, budgets, bids, messaging, ad formats, CTAs, landing pages, etc.)• Coached and provided ongoing feedback to junior team members on technical aspects of campaign management as well as soft skills when managing client and external partners• Instituted paid social processes and methodologies and implemented with the client team and broader functional teams (search, programmatic, client service, strategy)• Determined how to increase and expand paid media services by identifying and testing new revenue sources, crafting campaign insight reports, and sharing across organization and externally

New York, Ny, Us

• Formulated paid social strategies to successfully meet Humana’s acquisition goals for B2C & B2B • Doubled the volume of conversions at a 60% lower CPA with 20% less budget YoY• Fostered intelligent risk taking, innovation and creativity among team of media buyers when thinking strategically about paid social’s role within the media mix to meet and exceed performance goals• Headed strategy development and execution for complex marketing analyses, such as data segmentation, copy testing, leads forecasting, conversion attribution analysis and ROI measurement• Facilitated the development and documentation of standard methodologies for improving operational efficiencies within the larger paid social team across the agency

London, England, Gb

• Overhauled planning, execution and on-going management of cross-platform paid social programs for Abbott Nutrition –in excess of $7MM annually across five health/CPG brands• Grew successful direct response paid social program over 10x YoY for Similac baby formula brand• Delegated and managed the workload across paid social team including reviewing campaign performance, conducting regular optimizations, and providing actionable insights and recommendations • Recognized employee’s readiness and secured promotion for high-performing team member• Secured $250K in incremental from platform partners to upsell new testing and measurement opportunities

Greater Chicago Area, Il, Us

• Spearheaded paid social for a dozen brands in CPG and pharma for a combined $1MM in annual budgets • Served as both the strategic and activation partner executing full funnel paid social campaigns across platforms (Facebook/Instagram, Twitter, Snapchat, LinkedIn, Pinterest, Tumblr)• Executed shopper marketing campaigns for several P&G brands at Whole Foods, Albertsons and Ahold• Participated in content brainstorming, planning and development sessions with in-house creative teams• Established paid social best practices and processes for cross-functional agency team collaboration

Evanston, Il, Us

Center for Behavioral Health Intervention Technologies (CBITs)• Managed SEM, email, and paid social campaigns for randomized clinical trials (RCTs) patient recruitment• Designed, built and maintained CBITs social media presence, content strategy and editorial calendar• Developed, executed, and measured landing page optimization and conversion tests (i.e. A/B testing)

Evanston, Il, Us

Institute for Public Health and Medicine (IPHAM)• Created, developed and managed content for the Institute’s website.• Managed production and distribution of IPHAM email newsletter.• Developed and executed social media plan for the Institute and its 13 Centers.• Tracked and reported on all web and social media metrics using Google Analytics• Provided technical assistance to IPHAM-affiliated faculty on social media use for patient recruitment and research dissemination. • Set budget and tracked spending for social media advertising for research studies.National Children’s Study (NCS)• Drafted social media proposal and won $500K RFP from the National Institute of Child Health and Human Development (NICHD) for the NCS.• Operated 10 Facebook pages and one Twitter account for the NCS South Regional Operating Center. • Established and oversaw the social media project management plan, ensuring timely achievement of goals and submission of progress reports.• Maintained social media budget, forecasted costs, managed invoices, and adhered to budgetary restrictions. • Led a cohesive social media team, supervised and delegated social media tasks.

Evanston, Il, Us

• Developed, executed and managed an integrated communications plan for the NCS.• Oversaw data collection, maintenance, analysis and evaluation of social media and community outreach activities for NCS deliverable submissions, presentations and publications.• Created marketing materials (brochures, flyers, event invitations) targeting diverse audiences.• Developed and maintained relationships with project stakeholders including community leaders, healthcare providers, advisory board members, subcontractors and funders.

Chicago, Il, Us

• Implemented and evaluated a community engagement plan for geographic areas targeted for NCS enrollment. • Conducted qualitative research to identify challenges and constraints to implement NCS locally.• Identified new community partners and stakeholders and actively formed new relationships throughout Cook County, IL.

Notre Dame, In, Us

• Designed, developed, conducted, and interpreted statistical analyses on quantitative projects.• Wrote project proposals, research briefs, press releases, and web content.• Managed Census Information Center Program’s data dissemination and technical collaboration efforts.

Notre Dame, In, Us

• Helped patrons troubleshoot PC, Linux, and printer problems.• Assisted novice users with migration/dual booting in Unix machines.

Notre Dame, In, Us

• Weekly supervised and evaluated desk clerks over the fulfillment of their duties.• Documented maintenance, security and safety issues to appropriate campus offices.• Interpreted University policies to staff and residents and oversaw enforcement in the hall.

• Designed, implemented, analyzed and communicated results of various online surveys. • Authored online articles on diverse issues relevant to Hispanic professionals.

Indianapolis, In, Us

• Performed unobtrusive field observations of visitors in the exhibit galleries and selected interview samples.• Presented results of secondary research for the “Global Perspectives” exhibit team.• Aided in planning, moderating, and analyzing parent focus groups on assessing information delivery at the museum.

• Worked with a SQL database of all U.S. Municipal Bonds issued between 1990 and 2002.• Captured relevant information for the use of brokers, aiding them to close any muni-bond transaction.

Bachelor'S, Sociology

Master Of Science (Ms), Health Communication