Kara Robertson Email & Phone Number

San Francisco, California, United States

Charlotte, North Carolina Area

• Fully execute video production from initial concept, to video shoot, to post-production/editing (ex. event recap videos, Instagram stories + in-feed videos, blog video series, Careers site videos, internal global comms)
• Write content, design graphics, and create videos for @redventures social media accounts, in coordination with our content calendar
• Manage content calendar, assign posts, and edit posts for a team of writers who contribute regularly to the Red Ventures blog (inspired.redventures.com)
• Ghost-write external-facing blog posts, internal-facing intranet content, and company-wide emails for senior leaders, VPs, and C-level executives
• Execute design and copy for presentation decks, digital display signage, and RV print collateral (ex. recruiting brochures, onboarding documents, campus signage)
• Track key metrics for external Red Ventures content (ie. reach, engagement, follower growth) and pitch new growth strategies and ideas

Fort Mill, SC

• Worked closely with analysts, designers, and front-end developers to create compelling, on-brand web experiences for one of RV's top TELCO brand partnerships
• Executed a full site reskin according to our partner's new brand standards, which required an extensive overhaul of site hierarchy, brand voice, messaging, and photography/graphics
• Wrote and routinely updated scripts for our in-house AI-powered chatbot technology
• Conceptualized, pitched, and wrote content for a variety of different web experiences (ie. Paid Search, SEO, geo-specific, outreachable blogs) with a strict adherence to partner brand standards
• Executed writing projects from initial brainstorm to deployment, keeping in close contact with the partner’s brand and legal approvals teams

Clemson, SC

• Researched and pitched unique story ideas for the Clemson University website
• Conducted interviews with students, faculty and alumni featured in web stories
• Drafted, revised and obtained approval for web stories posted on clemson.edu
• Published articles using Wordpress CMS
• Wrote copy for print and digital advertisements promoting Clemson University
• Composed posts for social media campaigns

Fort Mill, SC

• Wrote copy for TELCO partner websites
• Designed and wrote copy for geo-targed mobile display ads
• Wrote long-form articles using SEO content maps, which consistently ranked in Google's top 10
• Created social-focused SEO link-building assets
• Designed and wrote company-wide internal communications emails

Charlotte, North Carolina Area

• Wrote copy for headers and call-to-action buttons onconsumer-facing webpages
• Wireframed mobile-responsive layouts for multiple B2C and B2B pages
• Wrote subject lines and body text for LendingTree’s seasonal email marketing campaigns
• Brainstormed, designed and implemented social widgets to increase time spent on webpages
• Designed consumer vehicle review page for autos.lending.tree.com
• Edited and published articles using an ASP.NET MVC content management system

Charlotte, North Carolina Area

• Wrote headlines and body copy for the autos.lendingtree.com subdomain
• Wrote long-form articles using SEO content maps
• Grew audience on social media platforms including Twitter, Facebook and Pinterest
• Reviewed and provided feedback for product UI
• Created and executed social media contests/giveaways to facilitate customer engagement

Bachelor Of Arts (B.A.), Double Major: Communication Studies And English, 4.0

Education record