Jennifer Knutson Email & Phone Number

Greater Milwaukee Area

Greater Milwaukee Area

• Manage incoming projects and lead a team of three web content specialists.
• Develop website strategies and make design suggestions based on current initiatives.
• Report and analyze website analytics.
• Proactively streamlined the website request process.
• Maintain and update content, ads, and banners on the drupal platform.

Greater Chicago Area

• Manage website and blog redesigns from initial planning stages to wireframes, prototypes, and execution of the final product.
• Manage company Facebook, Twitter, Pinterest and YouTube pages.
• Monitor and analyze trends in social media tools and techniques, providing recommendations for application.
• Compile monthly web analytic reports for five websites and provide analysis.
• Assess websites for search engine optimization (SEO) improvements, including content and keyword analysis, HTML structure and overall site architecture.
• Evaluate Content Management System (CMS) solutions, design, implement and train stakeholders.

• Created, launched and managed search engine marketing campaigns, email marketing campaigns and online surveys.
• Monitored, analyzed and reported website traffic, search engine marketing campaigns, email marketing campaigns and job board postings.
• Managed social media presence.
• Utilized creative skills to write copy and design both print and online marketing collateral.
• Developed and executed marketing initiatives to support sales, recruiting and management team goals.
• Maintained a cohesive brand identity across three divisions.

• Managed content, production and distribution of an annual 35-page product catalog.
• Designed and wrote copy for a monthly corporate newsletter distributed via direct mail and email to over 4,000 customers and prospects.
• Updated and managed production of various individual product brochures, color swatches, sample cases, and other marketing materials.
• Directed external graphic designers, advertising agencies, and printing companies.
• Organized, implemented, and managed trade promotions.
• Monitored website traffic.

Produced creative, attention-grabbing copy reviewing established local venues, restaurants, and real estate developments throughout the Chicago area to inform and appeal to young Chicago professionals.

• Designed promotional documents for distribution via direct mail, email blasts, and web outlets.
• Scheduled, managed, executed and tracked results of marketing campaigns.
• Updated and maintained in-house databases as well as internet databases to market properties for three industrial real estate brokers.
• Assisted in the leasing and sale of real estate from the initial proposal to processing the final legal document.

Bachelor Of Arts, English

Minor in Communications

Web Visual Design Certificate, Web Visual Design Certificate

HTML, CSS, and Javascript for web development. Strong emphasis on graphic and visual elements utilizing Adobe Dreamweaver, Flash and.

Master Of Science, Integrated Marketing Communications

Through this program I gained a strong knowledge of how to integrate promotions, advertising, public relations, social media, and web.

Master Of Science, Integrated Marketing Communications