Kobi Levi is a seasoned entrepreneur and co-founder of Rooftop Digital, a leading performance marketing company specializing in customer acquisition for national brands. With over 20 years of experience in digital advertising and publishing, Kobi has spearheaded the development of cutting-edge strategies, products, and partnerships across diverse sectors, including home services, mortgage, auto, education, and insurance.At Rooftop Digital, Kobi directs the company's vision and growth with a strong focus on data-driven marketing and lead generation. By leveraging advanced data technologies, including proprietary DMPs and CDPs, his team efficiently captures and segments vast datasets and user signals, enabling precise ad targeting that connects brands with high-intent consumers. This results in enhanced lead quality, higher purchase intent, and optimized campaign performance. His passion for innovation, combined with a relentless drive to create value for clients, partners, and consumers, defines his leadership in the performance marketing space.